Lub Caij Nplooj Ntoos Hlav Khw Muag Khoom No, Kev Qhia Txog Tus Kheej Yuav Zoo Li Cas

Hauv internet thiab cov khw loj xws li AmazonAMZN
, eBay thiab Walmart.com tau dhau los ua cov tshuab zoo rau kev xa khoom sai, ua tau zoo, thiab pheej yig. Nyob rau tib lub sijhawm, thaum nws los txog rau kev kawm tob txog ib yam khoom, lawv poob qis.

Ib yam li ntawd, feem ntau ntawm cov khw muag khoom niaj hnub no thiab cov khw muag khoom tshwj xeeb, ib zaug cov bastions ntawm cov khoom lag luam thiab kev pabcuam, underwhelm. Cov neeg siv khoom xav tau ntau ntxiv rau cov lus qhia tob txog cov khoom lag luam thiab cov lus pom zoo pom zoo rau cov khw muag khoom me me, tshwj xeeb hauv khw muag khoom online thiab offline.

Passions Tsav "Kev daws teeb meem-raws li" Khw muag khoom

Qhov tseeb, nrog kev khiav tawm los ntawm huab hwm coj, cov khw muag khoom nruab nrab ntawm lub xyoo dhau los, cov neeg ua lag luam me me tau loj hlob thiab vam meej. Tib neeg txoj kev mob siab rau thiab kev ntshaw rau kev qhia tus kheej yog qhov siab ntawm lub siab. Ib zaug ntxiv, cov khw muag khoom zoo tshaj plaws tau ua haujlwm zoo mining lawv. Los ntawm kev ua noj ua haus mus rau cov khoom siv tes ua, kev nyab xeeb rau kev ua liaj ua teb, cov qhob cij zoo rau cov hwj txwv zoo, peb lub siab nyiam tau txhawb nqa thiab txhawb nqa tag nrho cov bevy ntawm niche hom thiab cov khw muag khoom. Qhov no tau dhau los ua tus tsav tsheb loj hlob rau kaum tawm txhiab tus Shopify cov khw muag khoom, thiab cov khw muag khoom ncaj qha rau cov neeg siv khoom (DTC), ob qho tib si hauv online thiab offline.

Ib qho ntawm cov kev sib txawv tseem ceeb ntawm ntau cov khw muag khoom qub qub qub thiab cov khw muag khoom zoo tshaj plaws yog qhov tom kawg. “kev ​​daws teeb meem raws li."Qhov no txhais tau tias, lawv mus dhau tsuas yog muab cov khoom lag luam xwb, tab sis tsom mus rau cov khoom lag luam txuas nrog cov neeg siv khoom, thaum ua tiav cov neeg siv khoom xav tau tshwj xeeb, xav tau, thiab kev ntshaw. Txoj hauv kev no yog qhov tseeb thiab ua rau muaj kev ntseeg siab hauv cov khw muag khoom thiab lub hom phiaj. Nws tseem yog qhov tseem ceeb rau kev tsim cov neeg siv khoom lub neej muaj txiaj ntsig, thiab "ib pawg neeg zoo li" hauv qab no. Ntxiv mus, qhov no tau txais mus rau lub plawv ntawm cov neeg siv khoom 'mantra tshiab, "Kuv xav tau qhov kuv xav tau." Cov neeg siv khoom niaj hnub no yuav nrhiav kev muag khoom muag uas txaus siab rau qhov kev quaj.

Pab Pawg, Kev Sib Tw thiab Kev Ua Si Siab

Hauv Seth Godin's Ted Tham, "Cov Pab Pawg Peb Coj," nws hais ntxiv tias txawm tias ib pab pawg neeg siab ncaj yuav coj koj mus rau theem tom ntej. Vim tias lub tswv yim tsim tsis yog rau txhua tus, nws yog rau cov ntseeg tiag tiag (avid brand advocates) uas xav tsim qhov kev hloov pauv koj lub tswv yim (lossis khoom) muab.

Cov pab pawg neeg zoo li cov neeg muaj lub siab nyiam uas raug khi los ntawm kev nyiam thiab kev xav zoo sib xws. Cov neeg siv khoom nyiam ua ib feem ntawm pawg neeg vim lawv tuaj yeem tham nrog lwm tus neeg nyiam sib xws, tau txais kev paub, sib qhia cov kev paub, thiab ua cov lus pom zoo txog cov khoom. kev tawm tau txhawb nqa "ib pawg neeg zoo li" ua raws li tib neeg, hom, thiab cov khw muag khoom.

Niche hom nyob zoo los tsim pab pawg. Txawm hais tias tus neeg muag khoom tab tom tsim lub npe online, lossis yog tus tsim Shopify cov khw muag khoom, paub yuav ua li cas coj mus rhaub rau "kev nyiam ntawm pawg neeg" ntawm lawv cov neeg siv khoom yog qhov tseem ceeb. Nws tuaj yeem muab cov lus qhia muaj txiaj ntsig los txhim kho cov neeg siv khoom.

Paub koj Niche

lub website Lub Niche Guru tshaj tawm cov txiaj ntsig ntawm niche khw muag khoom ntawm Shopify. Lawv hais tias, "Lub khw muag khoom hauv online tsom rau kev muag ntau yam khoom nqaim - qhov tshwj xeeb tshaj plaws, qhov zoo dua." Lawv tau muab cov npe ntawm "Kaum zoo tshaj plaws Shopify Niches hauv 2022," lawv yog:

1. Cov khoom siv roj hmab
2. Minimalist hniav nyiaj hniav kub
3. Eco-phooj ywg cov khoom
4. Cov khoom tsiaj
5. Cov khoom siv hauv tsev
6. Mus ncig teb chaws accessories
7. Mobile gaming accessories
8. Lub koob yees duab ruaj ntseg hauv tsev
9. Kas fes accessories
10. Cov poj niam lub hnab ev ntawv

Hauv kev tshuaj xyuas daim ntawv teev npe, nws yooj yim to taub qhov "qib xeem" xwm ntawm cov neeg siv khoom tau txais kev pab. Kuv kuj pom nws tshwj xeeb tshaj yog nthuav tias tag nrho kaum cov khoom caw kev daws teeb meem es khoom lag luam-raws li muag. Lawv qhib qhov rooj los tsim kev sib raug zoo nrog "cov neeg tawm tswv yim" thaum dhau los ua cov kws pab tswv yim, los ntawm lawv cov kws tshaj lij. Hom kev ua tus kheej no yog ob qho tib si txaus siab thiab xav tau los ntawm Gen-Y, thiab Gen-Z cov neeg siv khoom. Ntxiv mus, cov neeg siv khoom txaus siab them tus nqi them rau tus kheej.

Push Meets Pull Marketing

Kev vam meej ntawm ib qho kev lag luam hauv online, offline, lossis kev sib koom ua lag luam yuav tsum koom nrog ob txoj hauv kev lag luam tseem ceeb. Qhov no suav nrog kev xaiv hla cov tswv yim organic thiab them nyiaj, ntawm kev thawb tawm tsam rub kev lag luam. Qhov no tuaj yeem yog qhov nyuaj, siv sijhawm ntev, thiab kim.

Hauv kev lag luam thawb, lossis "kev lag luam tawm sab nraud" tus neeg muag khoom tsom mus rau kev nqa cov khoom lag luam lossis khw muag khoom rau cov neeg siv khoom. Nws yog kev txiav txim siab ntau dua, pib ua, thiab ua nruj ua tsiv, thiab yog npaj los tsav tsheb thiab tsim kev muag khoom. Hloov pauv, rub kev lag luam lossis "kev lag luam sab hauv" cuam tshuam nrog kev ua lag luam, tsim cov txheej txheem thiab / lossis cov ntsiab lus tshwj xeeb haum rau cov neeg muag khoom lub hom phiaj. Qhov tseem ceeb cia lawv tuaj mus rau koj. Qhov no yog qhov chaw ntawm paring ntawm Shopify cov khw muag khoom thiab MyRegistry.com tuaj yeem muaj txiaj ntsig zoo heev, tshwj xeeb tshaj yog nyob rau hnub so.

Personalization Tshuaj

MyRegistry.com yog qhov khoom plig loj tshaj plaws sau npe software muab rau Asmeskas thiab Canadian cov khw muag khoom. Nws yog tsim tshwj xeeb rau txhua tus neeg ua lag luam e-lag luam thiab muab e-retailers cov cuab yeej los tsim kom pom tseeb ntawm ib tus neeg xav tau thiab xav tau. Tam sim no Shopify.com cov neeg muag khoom tuaj yeem koom nrog MyRegistry.com's gift registry network los ntawm yooj yim txhim kho customizable software uas ntxiv universal khoom plig sau npe functionality rau lawv lub website. Qhov no ua rau kom muaj kev sib koom ua ke tshwj xeeb thiab muaj peev xwm muab khoom plig muab kev ua si hloov pauv.

Los ntawm kev muaj MyRegistry.com Gift List & Gift Registry khi rau cov khw muag khoom Shopify lub khw muag khoom pem hauv ntej, nrog rau txhua nplooj ntawv ua haujlwm, nws yuav tus neeg muag khoom lub zog thawb kev lag luam nrog lub tswv yim dynamic thiab organic. Qhov no muaj peev xwm coj tau Shopify.com cov neeg muag khoom zoo tshaj plaws thiab cov neeg txhawb nqa khoom lag luam rov qab, rov qab ua dua tshiab rau lawv cov npe khoom plig. Nws ntxiv txhawb kom lawv qhia cov npe nrog cov phooj ywg thiab tsev neeg nyob ib puag ncig ib xyoos. Nws yog social media accelerant.

Kuv Xav Tau Qhov Kuv Xav Tau rau Hnub So

Thaum thauj khoom, Shopify cov neeg siv khoom tuaj yeem tsim Daim Ntawv Qhia Khoom Plig, tshawb nrhiav cov phooj ywg thiab cov neeg hauv tsev neeg cov npe, nrog rau tswj hwm lawv tus kheej cov npe. Tsis tas li ntawd, txhua tus ntawm cov khw muag khoom cov nplooj ntawv yuav tau txais ib qho "ntxiv rau Daim Ntawv Qhia Khoom Plig" khawm. Cov khw muag khoom Shopify kuj tau txais lub dashboard uas ua rau lawv taug qab cov npe.

Tam sim no txhua tus neeg muag khoom hauv Shopify.com tuaj yeem teb cov lus nug ntawm qhov nws xav tau rau hnub so, nrog rau txhua lub sijhawm thiab cov xwm txheej tseem ceeb. Qhov no yog txoj hauv kev muaj zog tshaj plaws los txuas rau lub khw muag khoom "cov neeg tawm tswv yim pab pawg neeg" thaum txhawb kev hloov pauv ntawm kev lag luam thawb mus rau rub tawm kev lag luam, thaum kaw qhov "khoom plig sib txawv." Qhov no tsim kom muaj kev sib luag tshiab muaj zog ntawm txawm tias cov khw muag khoom tshwj xeeb tshaj plaws Shopify niche thiab cov khw muag khoom plig loj tshaj plaws. Zoo siab hnub so yuav thiab muag!