Tus neeg ua lag luam Serial Bill Smith tau pib Landing hauv 2019. Lub tuam txhab cov tsev xauj tsev npaj tau txais $ 200 lab nyiaj tau los rau xyoo no los ntawm kev ua haujlwm rau kev ua haujlwm-los ntawm txhua qhov chaw.
Bmob Smith coj nws Tesla X dub los ntawm txoj kev hauv plawv nroog Birmingham, Alabama, thiab rub mus rau hauv chav tsev qis qis.
Nws hais tias, "Qhov no siv los ua ib tug tub rog 100 xyoo dhau los," nws hais, nrog luag nyav.
Niaj hnub no, nws yog ib lub tsev niaj hnub, kho dua tshiab, thiab ib qho ntawm kaum tawm hauv lub nroog qub no uas nws lub tuam txhab, Kev tsaws, xauj tsev tag nrho, cov tsev xauj tsev hloov tau yooj yim. Ib tug txiv neej nyias nrog lub qhov muag xiav khaus, Smith, 36, nqis mus rau hauv lub hnub ci ib chav pw, nrog txoj kev tsheb ciav hlau uas mus rau $ 1,800 ib hlis, tus nqi 20% rau qhov nws yuav xauj lossis khoob. Nws yog decorated nrog innocuous rooj tog, inoffensive linens, txawm taupe-xim tais diav, tag nrho cov tsim thiab tsim los ntawm nws pab neeg. "Ib tug xav tsiv mus nyob rau hauv ib chav tsev nyob rau hauv tsib hnub, peb yuav tsum tau kom tau nws thiab ua kom nws zoo nkauj nyob rau hauv lub sij hawm luv luv," nws hais tias, "Nws zoo nkaus li yooj yim rau sab nraud, tab sis nws yog heev complex."
Raws li txoj kev neeg Asmeskas nyob thiab ua haujlwm tau hloov pauv, Landing muab nws cov tswv cuab (uas them $ 199 ib xyoos) nkag mus rau cov tsev nyob hauv-npaj tam sim nrog qhov yooj yim xauj tsev luv luv li ib hlis. Pheej yig dua lub tsev so lossis chav tsev neeg thiab kev kwv yees ntau dua li Airbnb, Kev lag luam tsaws nws tus kheej mus rau Millennials nrog kev yooj yim ua haujlwm nyob deb, nrog rau lwm tus (tus kws saib xyuas neeg mob, cov neeg tsis muaj tsev nyob, cov tshiab rau lub nroog) uas tsis xav tau qhov hassle ntawm kev nrhiav vaj tse thiab yuav rooj tog rau ib ntus nyob.
Feem ntau ntawm Landing cov nyiaj tau los ntawm $ 200 lab (2022, kwv yees) los ntawm 20%-rau-50% markup uas nws tsub nqi tshaj nws cov nqi xauj tsev los ntawm cov tswv ntawm ntau tsev neeg nrog rau cov tswv tsev me me xws li Greystar thiab American Landmark. Nws ua haujlwm hauv 81 lub khw thoob plaws lub tebchaws, tab sis nws qhov loj tshaj plaws yog Sunbelt lub nroog loj tshaj plaws xws li Las Vegas, Phoenix, Austin, Atlanta, Nashville thiab Tampa.
Smith tau muag nws lub tuam txhab yav dhau los, kev xa khoom noj khoom haus hauv online Shipt, rau Lub Hom Phiaj rau $ 550 lab hauv 2018. Tab sis nws pom muaj lub sijhawm loj dua nrog Landing: raws li nws qhov kev kwv yees hnyav, tej zaum 10% ntawm 40 lab tus neeg Asmeskas uas nyob hauv cov tsev xaiv tau. yoog tau-nyob, muab cov tsev nyob hauv ib xyoo caum.
Smith hais tias "Covid tau hloov pauv hauv kev ua neej nyob uas kuv xav tias yuav siv sijhawm tsib xyoos," Smith hais. "Peb xav tias peb yuav ua $ 1 nphom hauv cov nyiaj tau los los ntawm 2025 ... thiab peb tseem yuav tsuas yog khawb qhov chaw ntawm lub sijhawm."
Landing founder Bill Smith hauv ib lub tuam txhab cov tsev nyob hauv Birmingham, Alabama: "Kuv tsis tuaj yeem xauj tsev rau $ 8,000 ib hlis yog li cov rooj tog yuav tsum yog tus nqi qis tshaj plaws thiab zoo heev."
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Kev tsaws tau nce $ 237 lab nyiaj hauv VC, suav nrog $ 75 lab (yav dhau los tsis tau qhia tawm) ntawm tus nqi tsis ntev los no ntawm $ 475 lab. Tsis zoo rau lub tuam txhab uas nws cov nyiaj tau los tau txog $ 83 lab hauv 2021, nce rau 2020 npaug ntawm 25 cov nyiaj tau los. Tab sis tsis ntau npaum li nws cia siab, tshwj xeeb tshaj yog muab nws cov ntaub ntawv teev tseg thiab cov nyiaj tau los loj hlob. Smith hais tias, "Yog tias nws yog lub Kaum Ob Hlis, peb twb tau nyob hauv lub club billion-dollar," sau tseg Smith, uas hais tias kev nce nyiaj hauv kev lag luam no "tsis muaj kev lom zem." Ib txoj hauv kev nyiaj mus ntxiv rau qhov tsis yog-unicorn: Kev tsaws tseem tsim nyog rau qhov chaw ntawm xyoo no Forbes Next Billion-Dollar Startups npe raws li ib qho ntawm 1 lub tuam txhab txhawb nqa uas peb xav tias feem ntau yuav ncav cuag $ XNUMX billion tus nqi.
Raws li WeWork qhov nce thiab poob pom, muaj ob qho tib si loj loj hauv cov qauv tshiab ntawm vaj tse - thiab muaj kev pheej hmoo loj heev. Smith tab tom ua haujlwm los tswj cov kev pheej hmoo thiab kev ua haujlwm nyuaj nrog cov ntaub ntawv, thiab ntau ntau. Lub nroog twg muaj ob qho kev thov thiab muaj peev xwm muaj txiaj ntsig? Lawv tuaj yeem txiav cov nqi installation li cas? Kho tus nqi thiab kev lag luam rau lub caij nyoog? Smith hais tias, "Qhov no yuav tsum tau siv thev naus laus zis thiab tsis yog tib neeg-tsav," Smith hais tias, uas tso siab rau nws lub tuam txhab cov ntaub ntawv thiab nws tus kheej cov txheej txheem ua tswv cuab. "Kuv ntseeg tiag tiag qhov no yog tib txoj kev uas tus qauv no yuav ua haujlwm."
Smith, uas muaj kwv yees li ib feem peb ntawm Kev tsaws tsaws thiab muaj nqis kwv yees li $ 400 lab suav nrog nyiaj ntsuab los ntawm Nkoj, tau nce rau cov kev cov nyom: "Kuv tau dhuav yooj yim heev.. Kuv txaus siab los daws cov teeb meem nyuaj no. "
Smith loj hlob hauv Birmingham, tus tub ntawm Cellular One tus neeg sawv cev thiab tus kws kho mob sau ntawv. Smith rov qab nug txog lub hnab ntawv rau nws hnub yug thaum muaj tsib xyoos thiab tom qab ntawd nqa nws lub khoos phis tawj rau nws txiv lub tsev rau hnub so tom qab nws niam nws txiv sib nrauj.
Nws tsis txaus siab rau tsev kawm ntawv ("Kuv ntxub nws. Kuv yeej ua tau," nws hais) thiab thaum muaj hnub nyoog 16 xyoo nws tawm. Nws twb tau muag Nextel xov tooj tom qab tsev kawm ntawv, thiab, raws li nws nco qab, ua $ 4,000 lossis ntau dua ib hlis, ib qho khoom zoo rau ib tug hluas hauv Alabama. Nyob rau hauv 2009, nws nrhiav tau Insight Card Services, muab reloadable prepaid Visa cards. Tsib xyoos tom qab, thaum 28, nws tau muag qhov kev lag luam ntawd rau lub tuam txhab tuav nyiaj Green Dot rau kaum lab lab.
Raws li ib tug hluas millionaire, nws pib snapping li vaj tse hauv zos. Nws tau tshwm sim ntawm kev sib tw los yuav 33 lub tsev (txij li thaum muag) thiab tom qab ntawd txiav txim siab ntawm qhov chaw mus twv rau xya lub tsev nyob rau hauv lub tsev txhab nyiaj ua ntej ua ntej lub tuam txhab hu ua John Hand Building. Nws qhov kev sib tw yeej: $ 510,00. "Kuv zoo li, 'Auj kuv gosh, dab tsi kuv nyuam qhuav yeej?'" nws hais. "Qhov koob hmoov yog tias kuv pib Nkoj thiab muaj peev xwm ua kom tiav." (Nws yog tam sim no Landing lub hauv paus chaw haujlwm).
"Bill Smith yog qhov tsis txaus ntseeg, txawv ntawm koj Adam Neumanns thiab koj Travis Kalanicks."
Nyob rau hauv 2014, Smith launched Shipt los muab tib hnub xa mus rau cov neeg muas zaub uas xaj khoom noj hauv internet, nqis peev $3 lab ntawm nws tus kheej cov nyiaj. Los ntawm 2016, Nkoj tau muaj nyob rau hauv 27 lub nroog thoob plaws cuaj lub xeev - nyuaj Amazon thiab Instacart, tshwj xeeb tshaj yog nyob rau hauv cov khw me. Nrog rau cov tswv cuab ntawm kwv yees li 50% thaum lub sijhawm ntawm $ 550 lab muag rau Lub Hom Phiaj, tam sim no nws tau nplua nuj heev. "Nws tsis xav tias zoo li lub neej hloov pauv loj txawm tias sab nraud nws yuav tshwm sim li ntawd," nws hais. "Kuv nyob hauv tib lub tsev thiab mus rau tib qhov chaw thiab ua tib yam uas kuv tau ua dhau los."
Smith khaws cov npe ntawm 30-qee lub tswv yim rau kev lag luam hauv nws lub xov tooj, thiab tom qab nws tawm ntawm Lub Hom Phiaj (raws li ib feem ntawm qhov kev pom zoo, nws tau ua haujlwm rau cov khw muag khoom rau 15 lub hlis) nws pib xav txog qhov twg yuav daws tau tom ntej. Venture capitalists tau mob siab rau nyiaj txhua yam nws yog. "Yog hais tias nws hais rau kuv tias nws tab tom nrhiav lub hli, tej zaum kuv yuav tau muab nyiaj rau nws," hais tias Greycroft's Ian Sigalow, uas yog tus thawj coj Shipt thawj qhov nyiaj txiag sab nraud ntawm qhov kev ntsuas nyiaj ua ntej ntawm $ 45 lab thiab tom qab ntawd nqis peev hauv Landing.
Nws thawj zaug sim, hu ua Homesie, tsom rau cov tswv tsev uas xav tau kev kho, cia lawv sau ntawv rau kev pab. "Nws yog tag nrho cov flop," nws hais. "Peb tau sim nws ob peb lub lis piam, thiab qhov tseeb tsis muaj leej twg sau npe." Smith kaw nws yuav luag tam sim ntawd thiab txav mus, hloov lub vev xaib kev ua haujlwm thiab lub tswv yim rau hauv Kev tsaws. "Cov tuam txhab neeg siv khoom yog lub nkoj foob pob hluav taws lossis lawv tsis yog, thiab yog tias nws tsis yog lub foob pob hluav taws kuv tsis xav nkim sijhawm rau nws," nws hais.
Lub tswv yim yooj yim rau Landing tau nyob hauv nws lub xov tooj tau ntau xyoo. Thaum nws lub sijhawm luv luv ua tus tswv tsev ntawm 33 lub tsev, nws tau pom ntau npaum li cas cov neeg kho mob nyob hauv University of Alabama ntawm Birmingham yuav siv cov tsev uas lawv xav tau rau ib xyoos xwb. Thiab nws tus kheej txoj kev tsiv mus ib ntus mus rau San Francisco, yog ib qho ntawm Asmeskas cov tsev lag luam nyuaj tshaj plaws, hauv 2016 thaum tsim Nkoj, ranked. "Kuv nyob ntawm Craigslist sim nrhiav qhov chaw uas yuav mus ua haujlwm rau kuv tsev neeg, thiab nws tsuas yog mob taub hau loj," nws hais.
Raws li cov neeg tau txais kev hloov pauv ntau dua ntawm qhov chaw nyob, nws xav ua kom yooj yim rau lawv tuaj tos thiab txav mus rau cov rooj tog zaum, cov chav tsev hloov pauv uas tsis raug nqi koom nrog. Raws li nrog Shipt, Smith tau tso qee cov nyiaj ntsuab thawj zaug, thaum kawg nqis peev $ 15 lab.
Qhov kev tso tawm ntawm Landing yog tawv. Smith yog tus kheej juggling qhov kev xav tau ntawm kev pib nrog cov ntawm nws tus menyuam yau (nws muaj peb), uas tau yug los nrog cov kev xav tau tshwj xeeb thaum Lub Rau Hli 2018 thiab xav tau ntau yam kev phais. Tom qab ntawd, thaum Lub Peb Hlis 2020, Covid tsoo, cov chaw haujlwm kaw thiab tsaws txoj hmoo tau dai rau hauv qhov sib npaug.
Tag nrho cov no tau pab kom Smith txo hwj chim, raws li Landing's CFO Casey Woo. "Bill Smith yog qhov tsis txaus ntseeg heev. Nws txawv ntawm koj Adas Neumanns thiab koj Travises, "hais tias Woo, hais txog WeWork tus tsim (thiab nws tus thawj coj qub) thiab Uber's Kalanick. "Feem ntau koj tau txais lub ego lossis koj tau txais tsawg dua kev xav."
Thaum lub peev xwm loj heev, Kev tsaws ntsib ntau qhov kev sib tw: los ntawm venture-backed startups nyob rau hauv lub saj zawg zog, rooj tog chaw xauj tsev xws li New York City-based Blueground thiab San Francisco's Zeus Nyob rau cov tsev so uas tau tsiv mus ntxiv rau hauv kev xaiv nyob ntev. Txawm tias Airbnb tab tom thawb mus ntev rau cov neeg ua haujlwm nyob deb, nrog rau 28 hnub lossis ntev dua yog nws cov qeb loj tshaj plaws hauv xyoo 2021.
Kev khiav lag luam zoo li no kuj yog peev nyiaj ntau. Ntxiv rau qhov kev ncaj ncees tau tsa, Landing tau ruaj ntseg $ 150 lab hauv credit los pab them txhua yam los ntawm kev xauj tsev thiab thev naus laus zis mus rau rooj tog thiab xa khoom. Txhawm rau kom muaj txiaj ntsig zoo tshaj plaws, nws siv cov txheej txheem los pab ua kom tiav cov chav tsev, ntsuas qhov xav tau tas li, tshawb xyuas qhov chaw thiab teeb tsa tus nqi hauv lub sijhawm. Tam sim no nws hais tias nws muaj 7,000 chav tsev nrog cov neeg nyob hovering nyob ib ncig ntawm 90% tab sis lees paub qhov txiaj ntsig tseem yog ob peb xyoos.
Tsis yog kos npe rau daim ntawv cog lus nrog cov tswv tsev ua ntej, muaj kev pheej hmoo ntawm cov neeg ua haujlwm yog tias tsis muaj leej twg xauj, Kev tsaws tso siab rau software los sau cov tsev ua ntej, tom qab ntawv kos npe xauj tsev thiab teeb tsa lawv nrog cov rooj tog zaum ob peb hnub thaum nws muaj tus neeg xauj tsev. Tau kawm los ntawm WeWork cov teeb meem nrog kev xauj tsev mus sij hawm ntev, Landing inks ib-xyoo kev xauj tsev nrog cov tswv cuab, tso cai rau nws rov pib dua nqi sai lossis tawm cov khoom uas tsis muaj txiaj ntsig ntxiv lawm. Marcus Higgins, tus thawj coj ntawm lub tuam txhab ua haujlwm, uas yav dhau los ua haujlwm rau SoftBank-backed Oyo Hotels hais tias "Dab tsi ua rau Landing ua tau zoo yog tias peb ua haujlwm raws li qhov xav tau." "Qhov no yog Rubik lub voos xwmfab loj, thiab sai li sai tau thaum koj tau txais ob peb yam zoo, koj yuav tsum tig nws thiab ua nws dua."
Kev rho tawm tsev kawm ntawv theem siab Bill Smith muaj nqis ntau dua $ 400 lab los ntawm nws qhov kev pib Shipt thiab Landing.
Qhov ntawd yog qhov nyuaj tshwj xeeb vim qhov nomadic xwm ntawm Landing cov neeg siv khoom. Piv txwv li, Kendyl Cochran, 25-xyoo-laus tus thawj coj txhim kho kev lag luam ntawm Gartner, tau siv ntau xyoo dhau los nyob hauv Landing cov tsev nrog nws tus hluas nraug thiab aub tom qab kawm txog lub tuam txhab ntawm TikTok. "Peb xav ua 12 lub nroog hauv 12 lub hlis," nws hais. Tom qab pib Airbnb nyob, lawv nyob hauv Landing cov tsev nyob hauv Atlanta, Baltimore, Austin, Dallas, Denver, Tucson thiab Salt Lake City, feem ntau siv $ 2,200 txog $ 2,400 ib hlis ntawm kev xauj tsev. Nws yog qhov zoo rau lawv tab sis txhua zaus lawv tawm mus, Kev tsaws yuav tsum nrhiav cov neeg tsiv mus nyob rau lub hlis ntxiv ntawm kev xauj tsev.
Raws li rau lub ncuav qab zib-cutter tsim, uas yog ib feem tseem ceeb ntawm kev khaws cov nqi qis. Lub tuam txhab tsim nws cov rooj tog hauv cov chaw tsim khoom hauv Nyab Laj uas cov nqi qis dua. Tom qab ntawd nws xa lawv rov qab mus rau 280,000-square-foot warehouse hauv Moody, Alabama. Nws kuj muaj cov tsev khaws khoom me me hauv Las Vegas, Austin thiab Lakeland, Florida.
Tswj kev tsim txhais tau yooj yim Thaum cov nqi thauj khoom hiav txwv skyrocketed: lub tuam txhab cov rooj zaum hauv chav ua noj yog tam sim no stackable, cia nws jam ntau ntawm lawv mus rau hauv a shipping thawv. Ib txoj kab tshiab ntawm cov rooj tog hauv kev ua haujlwm suav nrog cov rooj kas fes thiab cov rooj sab nraud uas yuav sib sau ua ke hauv zos hauv Alabama es tsis xa mus rau txoj kev ntawd kom txuag tau cov khoom thauj. Los ntawm kev siv nws tus kheej cov tsheb thauj khoom thiab cov neeg tsav tsheb thiab ua qauv txhua yam, Landing tau shaved installation nqi ntawm ntau tshaj 60% txij li thaum pib, raws li CFO Woo.
Cov lus nug loj, tau kawg, yog pes tsawg tus neeg yuav xav nyob hauv vaj tse nyob ib ntus, ib hlis dhau ib hlis, thiab seb qhov kev txav mus los ntawm kev sib kis rau cov neeg ua haujlwm dawb yuav tsis yog txuas ntxiv tab sis tseem nrov txaus los ua haujlwm nyiaj txiag. . "Lub ntiaj teb kev ua haujlwm tam sim no [yog nyob rau hauv] lub sijhawm loj ntawm kev sim," hais tias Steve Cadigan, yav tom ntej ntawm tus kws pab tswv yim ua haujlwm thiab tus sau ntawm "Workquake," uas yog LinkedIn thawj tus thawj coj HR. "Cov nom tswv digital muaj lub neej txee kom txog thaum koj xav nyob thiab muaj menyuam. Qhov laus peb tau txais ntau peb nyiam kev txuas ntxiv. "
Smith yog, ntawm chav kawm, ntau bullish, xam pom tias lub tsev lag luam yog loj heev uas txawm ntes tau txawm nws tus kheej sliver me me yuav yog ib lub tsev loj loj. Nws hais tias: "Tsis yog txhua tus yuav nyob zoo li no, thiab tsis yog feem ntau yuav, tab sis ntau lab tus neeg Amelikas yuav nyob tau yooj yim."
Header duab ntawm Landing tus tsim Bill Smith nyob rau hauv pem hauv ntej ntawm lub 1912 bank vault uas ua hauj lwm raws li ib tug boardroom ntawm nws lub tuam txhab lub hauv paus chaw ua hauj lwm.
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Tau qhov twg los: https://www.forbes.com/sites/amyfeldman/2022/08/15/this-high-school-dropout-sold-shipt-to-target-for-550-million-his-next-startup- can-be-worth-ob/