Nyob rau hnub Tuesday, Lub Peb Hlis 12, 2019, yees duab Yakaranday Arce packs muag khaub ncaws rau khoom xa tuaj ntawm … [+]
ASSOCIATED XOVXWM
Kev lag luam zam tus qauv kev lag luam yog ib qho raws li kev npaj ua ntej. Txhua lub caij ntau txhiab lub npe zam qhia tag nrho cov kev sau tshiab, thiab cov kev hloov pauv loj hauv kev zam qauv tuaj nrog kwv yees txhua tsib mus rau xya xyoo, txhua tus tau npaj los txhawb kev tsim khoom tshiab.
Tab sis tib neeg thiab lub ntiaj teb them tus nqi hnyav rau kev lom zem hauv kev lag luam zam txoj kev npaj tsis txaus ntseeg. Raws li McKinsey, kev lag luam zam tsim cov khaub ncaws txaus hauv 2014 los muab ze li ntawm 14 tus neeg cov khoom rau txhua tus neeg nyob hauv lub ntiaj teb, thiab nws tsis ntseeg tau nce txij thaum ntawd los.
Nyob rau hauv tas li tso tawm ib tug tsis tu ncua kwj ntawm cov khoom tshiab, kev lag luam tsim txog 10% ntawm ntiaj teb no greenhouse gas emissions, siv lub zog ntau dua li kev lag luam aviation thiab xa khoom ua ke thiab cuam tshuam 20% ntawm cov dej khib nyiab thoob ntiaj teb, tag nrho thaum ua kev lag luam dej ntau tshaj plaws hauv ntiaj teb.
Raws li kev lag luam ua hauj lwm tshaj sij hawm los ntxuav nws txoj cai, zam lub hauv paus kev lag luam qauv tsis hloov pauv. Tab sis nws tsis ruaj khov vim tias cov neeg siv khoom paub txog nws tus nqi. Lawv tab tom pib rhuav tshem lub voj voog tsis zoo ntawm kev noj cov kev lag luam zam yog tsim los ntawm qhov uas kim rau lawv thiab ua rau muaj kev puas tsuaj rau ib puag ncig.
Nyob rau hauv qhov ua txhaum cai, ThredUp muab cov khoom zam rau lwm txoj hauv kev kom tau txais ntawm sab xis ntawm ib puag ncig thiab pub cov neeg siv khoom xav tau qee yam tshiab hnav; tsuas yog ThredUp qhov tshiab yog ib yam qub los ntawm lwm tus neeg siv khoom txee.
Hu rau Resale-as-a-Service (Raas), ThredUp tso cai rau cov khw muag khoom zam thiab cov khw muag khoom kom nthuav dav lawv cov qauv kev lag luam kom muag cov khoom tshiab thiab maj mam siv los ua haujlwm loj hlob ntawm cov neeg siv khoom siab xav uas xav txuag nyiaj thiab ua ib feem hauv kev pab cov ib puag ncig. ThredUp hu cov neeg siv khoom no "thrifters."
Txoj kev ua neej txom nyem
Tsis zoo li cov neeg laus laus uas raug yuam kom ua neej nyob tsis muaj zog, tiam neeg niaj hnub ntawm cov neeg nyiam noj, txawm tias tseem nyiam txuag nyiaj, tab tom txhawb kom hloov lawv cov cwj pwm kev yuav khoom los ua qhov sib txawv hauv ntiaj teb.
Anthony Marino, tus thawj tswj hwm ntawm ThredUp tau piav qhia tias "Thaum peb sib cav siv lo lus 'thrifter' hauv peb cov kev sib txuas lus, peb xav paub seb nws puas yuav sib npaug nrog cov khoom pheej yig lossis tsis zoo," "Tab sis peb pom tias nws yog ib lo lus txhawb nqa ntawm txoj kev ua neej tsis muaj kev cia siab thiab dhau los ua khoom vaj khoom tsev rau peb txuas nrog cov neeg yuav khoom txhawj xeeb txog qhov muaj nqis, kev ruaj khov thiab txoj hauv kev tshiab rau khw."
Tsis tas li ntawd kev tsav tsheb txoj kev ua neej nyob zoo yog tias cov neeg ua haujlwm tau txais txiaj ntsig zoo siab rau lawv cov kev yuav khoom tshiab. “Kev noj qab haus huv zoo li kev ua kis las. Nws yuav siv qee txoj haujlwm los saib ntau yam, tab sis cov neeg ua haujlwm tau txais qhov endorphin maj thaum lawv pom tias Diane von Furstenberg qhwv tiab rau $ 39 es tsis yog $ 139. Niaj hnub no nws tau dhau los ua lub cim ntawm kev hwm rau kev noj qab haus huv, tsis yog kev qias neeg. "
Tias yog vim li cas 72% ntawm cov neeg siv khoom uas xav tias lawv tus kheej yog cov neeg nyiam txaus siab los qhia lawv cov kev tshawb pom thib ob rau lwm tus, raws li kev tshawb fawb los ntawm GlobalData ntawm 3,500 Asmeskas cov neeg laus thiab luam tawm hauv ThredUp thib kaum ntawm nws "Resale Report 2022. "
Thredup kwv yees tias ntau tshaj li ib nrab ntawm Asmeskas cov neeg siv khoom yog lossis muaj peev xwm los ua neeg nyiam. Qee 57% ntawm cov neeg siv khoom rov muag khaub ncaws hauv xyoo 2021 thiab ntau dua ib nrab (53%) tau tshaj tawm kev yuav khoom thib ob hauv xyoo tas los, nce 22 ntsiab lus los ntawm 2020.
Thrifting tau dhau los ua qhov zoo li no uas 41% ntawm cov neeg uas piav qhia lawv tus kheej li thrifters khw thib ob ua ntej, thiab lawv mob siab rau nws. Yuav luag ib nrab ntawm cov neeg siv khoom uas yuav cov khaub ncaws thib ob hauv xyoo 2021 tau yuav kaum lossis ntau dua cov khoom siv.
Profiting los ntawm kev muag khoom
Raws li kev ua neej nyob zoo zuj zus tuaj, cov khoom lag luam zam kev ua neej raug hem, tshwj xeeb tshaj yog nyob rau hauv North American kev ua lag luam, qhov twg lub khw muag khaub ncaws thib ob xav tias yuav loj hlob 16 npaug sai dua li kev ua lag luam thawj zaug los ntawm 2026. Qhov ntawd yog qhov twg ThredUp thiab nws cov kev pabcuam RaaS tuaj yeem pab cov hom lag luam. txuas qhov kis.
"Cov khw muag khoom lag luam thiab cov khw muag khoom tau pib paub txog nthwv dej tom ntej ntawm kev loj hlob hauv kev zam yog muag dua," Marino qhia. "Zoo li 80% ntawm cov neeg ua haujlwm zam thiab cov khw muag khoom lag luam tshawb fawb tau hais tias lawv cov neeg siv khoom twb tau siv lawm. Tam sim no lawv raug yuam kom nug 'Peb lub tswv yim muag khoom yog dab tsi?'
Txog rau hnub tim, ThredUp kwv yees tsuas yog 41 lub npe ua resale ib yam khoom muab, nrog rau feem coob - 33 nyob rau hauv tag nrho - yog tshiab rau kev lag luam, tau tsim lawv cov khw muag khoom nyob rau hauv 2021 los yog thawj peb lub hlis ntawm 2022. Thiab cov no yog cov lag luam loj nrog cov neeg siv khoom ncaj ncees uas suav nrog cov npe no los ua lub luag haujlwm rau lawv thiab ib puag ncig, suav nrog Eileen Fisher, Lululemon, REI, Patagonia, Levi's thiab Madewell.
Kev lees paub tias kev muag khoom rov qab yog lub sijhawm loj hlob rau cov npe tsim, tab sis ib qho uas xav tau tag nrho cov peev txheej tshiab uas ThredUp tau ua tiav, nws tab tom muab cov khoom lag luam ob txoj hauv kev kom tau txais kev muag khoom rov qab bandwagon - Take Back Program, qhov twg cov khoom lag luam tuaj yeem muab cov khaub ncaws huv si. Tawm Cov Khoom Siv rau cov neeg siv khoom kom tig lawv cov khaub ncaws siv thiab cov khoom siv los ntawm ib lub lag luam rau hauv credit rau lawv lub npe, thiab Lub Khw Muag Khoom Muag Hauv Online los ntxiv kev muag khoom rau lub lag luam tus kheej e-commerce site.
Tam sim no, Walmart
Cov khoom lag luam zam uas muab kev muag khoom xa rov qab xa cov lus muaj zog, txhawb cov neeg siv khoom tias qhov zoo ntawm lawv cov khoom yog qhov tshwj xeeb, uas txhawb kev loj hlob rau cov hom lag luam hauv ob qho tib si thawj thiab theem nrab.
Peb tau paub ntev lub npe khoom kim heev ib feem ua rau lawv cov nqi siab vim tias lawv cov khoom khaws cov nqi dhau sijhawm. Rau tiam tom ntej Gen Z thiab Millennial cov neeg siv khoom, kev tuav pov hwm tus nqi tau dhau los ua qhov kev txiav txim siab tsis yog rau cov khoom kim heev, tab sis ib qho kev yuav khoom zam, nrog 46% hais tias tus nqi muag khoom tam sim no tau dhau los ua ib feem ntawm lawv qhov sib npaug ntawm kev yuav khoom.
Marino tau hais tias "Cov neeg siv khoom ib txwm tab tom nrhiav rau lwm txoj kev ntse dua," Marino hais. “Muaj ib yam dab tsi uas ntse ntse txog kev noj qab haus huv. Nws yog kev txaus siab uas tsis muaj txim, tsis yog ib qho kev puas tsuaj ntawm cov neeg siv khoom, tab sis yog txoj hauv kev zoo rau kev noj. "
Thiab nws hais ntxiv, "Nws yog qhov ntse tiag tiag rau cov khoom lag luam zam kom tau ua ntej ntawm kev muag khoom. Lawv nyob ntawm ib tug nkhaus ntawm txoj kev. Lawv tuaj yeem muab lawv lub taub hau tso rau hauv cov xuab zeb lossis pib thiab kawm. Cov khw muag khoom uas tau txais kev muag khoom yuav muaj qhov zoo sib xws thiab nce lub hnab nyiaj los ntawm kev sib txuas cov khoom tshiab nrog cov khaub ncaws siv hauv tib qhov kev paub. "
Thiab thaum kawg, cov hom zam uas suav nrog kev muag khoom rov qab rau hauv lawv cov qauv kev lag luam uas twb muaj lawm tuaj yeem yuav qee lub sijhawm los rov tsim kho lawv cov txheej txheem tsim khoom tam sim no, uas Kearney tau tshaj tawm tsis zoo.
Hauv Kearney qhov tseeb Circular Fashion Index 2022 qhia, kev lag luam Performance index nruab nrab tsuas yog nce los ntawm 1.6 ob xyoos dhau los mus rau 2.97 tawm ntawm kaum hauv nws qhov kev ntsuas ntawm zam hom kev siv zog los txuas ntxiv lub neej ntawm lawv cov khaub ncaws thiab txo lawv cov kev cuam tshuam ib puag ncig.
"Kuv xav tias cov khaub ncaws zoo tshaj plaws yog qhov uas twb muaj lawm," said Theanne Schiros, tus pab xibfwb ntawm Fashion Institute of Technology thiab tus thawj xibfwb tshawb fawb ntawm Columbia University's Materials Research Science thiab Engineering Center. “Cov ntaub zoo tshaj plaws yog cov ntaub uas twb muaj lawm. Khaws cov khoom hauv cov saw hlau hauv ntau lub voj voog thiab voj voog raws li koj tuaj yeem ua tau yog qhov tseem ceeb heev. "
ThredUp heartedly pom zoo thiab muab cov khoom lag luam ib lub voj tshiab nyob rau hauv lub voj voog ntawm cov khoom lag luam zam.
Tau qhov twg los: https://www.forbes.com/sites/pamdanziger/2022/07/05/the-tribe-of-fashion-thrifters-is-growing-thredup-invites-brands-to-get-on-board/