New England Patriots kiv cua tawg thaum Seattle Seahawks Russell Wilson qhov kev hla yog cuam tshuam ntawm lub hom phiaj kab kom ntseeg tau tias yeej rau New England Patriots hauv Super W 49.
Bob Berg | Moment Txawb | Cov duab Getty
Nyob rau hauv ib cheeb tsam xov xwm tawg, cov xwm txheej zoo li Super Bowl tau txais txiaj ntsig los ntawm cov neeg tshaj tawm rau kev nthuav tawm lawv muab.
Ntau tshaj 100 lab tus tib neeg yuav tsum tau qhib rau hnub Sunday no thaum Philadelphia Eagles coj los ntawm Kansas City Chiefs. Ntau tus neeg saib qhov kev ua si yuav zoo li mloog zoo rau kev tshaj tawm raws li lawv tau ua rau hauv qhov chaw. Cov kev lag luam no yog ib lub koom haum hauv thiab ntawm lawv tus kheej, nrog kev tshaj tawm tsim kev sib tham rau lub lis piam ua ntej thiab hnub tom qab Kev Ua Si Loj. Zoo-crafted Super Bowl tshaj tawm tuaj yeem rov qab los ntawm cov neeg siv khoom xyoo tom qab lawv qhov kev tshwm sim.
Tab sis kev ntes cov pob muag no los ntawm tus nqi siab. Xyoo no cov tuam txhab tau them txog $ 7 lab rau qhov chaw 30 thib ob - thiab qhov ntawd tsuas yog rau lub sijhawm huab cua xwb. Txheej saum toj no, tus nqi ntiav cov txuj ci xav tau los tsim cov ntawv tshaj tawm, thiab cov nqi muab kauv ntau dua.
Cov neeg tshaj tawm tuaj thiab mus
Siv Coinbase, lwm qhov kev sib pauv cryptocurrency. Nws bouncing QR-code coj mus muag tau hailed li wildly vam meej. Nws tau tsav ntau tus neeg saib mus rau Coinbase lub app uas nws tsoo hmo ntuj ntawm Super Bowl.
Coinbase cov Tshuag tau nqis 64% txij thaum yav tsaus ntuj. Thiab lub tuam txhab tau hais tias nws yuav tsis rov qab los rau xyoo no.
Super Bowl ad foom tsis zoo
| FactSet Universal Kev Ntsuam Xyuas | ||||||||
|---|---|---|---|---|---|---|---|---|
| cim | lub npe | Tshuag Txauv | Sector / Kev Lag Luam | Kev Nqi Muag Khoom | Tus nqi hloov txij thaum 14/2/2022 | $ poob / ua yog nqis peev $10,000 | Upside rau avg PT (%) | (%) Yuav Kev Ntsuas |
| CVNA | Carvana, Chav A | NYSE | Neeg Siv Khoom Cyclicals | 2,645.8 | -90.0 | -9,000.0 | -23.4 | 11.1 |
| VRM | Vroom | NASDAQ | Neeg Siv Khoom Cyclicals | 163.0 | -82.9 | -8,290.0 | 13.7 | 0.0 |
| NPAJ | Coinbase Ntiaj teb no, Chav A | NASDAQ | Hais txog nyiaj txiag | 15,760.5 | -64.4 | -6,440.0 | -5.0 | 26.7 |
| AMCX | AMC Networks, Chav A | NASDAQ | Cov Neeg Siv Khoom Siv | 775.4 | -57.4 | -5,740.0 | 7.4 | 0.0 |
| FVRR | Fiverr International | NYSE | technology | 1,599.6 | -47.6 | -4,760.0 | -8.4 | 60.0 |
| TSWV YIM | Expedia Pab Pawg | NASDAQ | Cov Neeg Siv Khoom Siv | 18,598.2 | -39.6 | -3,960.0 | 5.1 | 46.7 |
| MNDY | Monday.com | NASDAQ | technology | 6,423.8 | -37.1 | -3,710.0 | 1.4 | 88.2 |
| LUB NEEJ | Paramount Ntiaj teb no Chav B | NASDAQ | Cov Neeg Siv Khoom Siv | 14,696.1 | -36.0 | -3,600.0 | -14.9 | 24.1 |
| AMZN | Amazon.com | NASDAQ | Consumer Non-Cyclicals | 1,025,238.0 | -35.5 | -3,550.0 | 32.3 | 76.8 |
| GOOGL | Cov tsiaj ntawv, Class A | NASDAQ | technology | 1,276,392.0 | -26.7 | -2,670.0 | 29.2 | 74.0 |
| DKNG | DraftKings, Chav A | NASDAQ | Cov Neeg Siv Khoom Siv | 14,875.7 | -20.4 | -2,040.0 | 13.9 | 48.4 |
| INT | Intuit | NASDAQ | technology | 118,477.5 | -20.3 | -2,030.0 | 10.7 | 71.4 |
| CRM | salesforce | NYSE | technology | 169,630.0 | -17.8 | -1,780.0 | 6.7 | 66.7 |
| META | Meta Platforms, Chav A | NASDAQ | technology | 475,590.5 | -15.7 | -1,570.0 | 8.8 | 56.9 |
| GM | General cov Motors lwm yam | NYSE | Neeg Siv Khoom Cyclicals | 57,975.1 | -14.1 | -1,410.0 | 11.2 | 54.2 |
| MSFT | Microsoft | NASDAQ | technology | 1,985,486.0 | -9.6 | -960.0 | 5.1 | 72.5 |
| PLNT | Planet Fitness, Chav A | NYSE | Cov Neeg Siv Khoom Siv | 7,456.9 | -9.6 | -960.0 | 11.6 | 88.2 |
| NFLX | Netflix | NASDAQ | technology | 163,366.5 | -7.5 | -750.0 | -3.5 | 42.2 |
| BKNG | Booking Holdings | NASDAQ | Cov Neeg Siv Khoom Siv | 94,067.4 | -4.7 | -470.0 | -2.0 | 50.0 |
| PEP | PepsiCo | NASDAQ | Consumer Non-Cyclicals | 235,808.7 | 2.7 | 270.0 | 10.0 | 34.8 |
| K | Kellogg | NYSE | Consumer Non-Cyclicals | 22,934.1 | 3.8 | 380.0 | 7.6 | 9.5 |
| WMT | Walmart | NYSE | Consumer Non-Cyclicals | 378,145.3 | 4.7 | 470.0 | 13.9 | 54.8 |
| yum | Yum! Hom | NYSE | Cov Neeg Siv Khoom Siv | 37,019.4 | 8.3 | 830.0 | 7.2 | 33.3 |
| TMUS | T-txawb US | NASDAQ | telecommunications | 178,921.8 | 14.6 | 1,460.0 | 22.9 | 75.8 |
| HOLX | Hologic | NASDAQ | Healthcare | 21,107.5 | 21.8 | 2,180.0 | 3.3 | 38.1 |
Qhov chaw: CNBC; FactSet
Shares ntawm cov neeg muag khoom hauv online Carvana thiab Vroom tau fared txawm phem. Lawv cov khoom lag luam poob qis 90% thiab ze li 83%, feem. Ob leeg yuav tsis tshaj tawm thaum lub sijhawm ua si xyoo no.
Tau kawg, qhov kev poob qis ntawm qee tus neeg tshaj tawm xyoo tas los hais rau kev poob qis hauv kev ua lag luam xyoo tas los, nrog rau ntau lub npe tech ntawm cov npe ua qhov phem tshaj plaws.
'Tsis zoo saib'
Deb Gabor, CEO thiab tus tsim ntawm Sol Marketing, hais tias muab tus nqi siab tshaj ntawm kev tshaj tawm thaum lub sijhawm ua si, cov tuam txhab yuav tsum nco ntsoov txog kev lag luam dav dav. Rau feem ntau lawv yog, nws hais, hais Toyota Raws li qhov piv txwv, txij li cov automaker tau hla qhov kev ua si thawj zaug txij li xyoo 2017.
Xyoo no cov npe ntawm cov neeg tshaj tawm muaj cov khoom noj txom ncauj thiab cawv, nws hais. "Tib neeg yuav xav tau kev nplij siab," nws hais. "Thiab cov khoom noj txom ncauj thiab cawv yog ib qho chaw uas lawv yuav nrhiav tau."
Gabor tab tom saib Bay Area tech tuam txhab Ua Hauj Lwm nyob ze. Tus tsim ntawm tib neeg cov peev txheej software tsis zoo li lub ntuj haum rau kev lag luam glitzy Super Bowl, tab sis nws tau siv nyiaj loj ntawm 60-thib ob qhov chaw uas riffs txog seb cov tuam txhab feem ntau hu lawv cov neeg ua haujlwm sab saum toj pob zeb hnub qub. Nws tshaj tawm yog chock tag nrho ntawm cov suab paj nruag legends, los ntawm Ozzy Osbourne mus rau Joan Jett thiab Kiss frontman Paul Stanley, thiab lwm yam.
Gabor tau hais tias nws tsis paub meej tias lub tuam txhab yuav siv nyiaj ntau lab daus las li cas dhau ntawm Super Bowl. Txawm li cas los xij, nws tau hais tias, lub tuam txhab tau nyiam qee cov xov xwm tsis zoo txij li cov lus ntawm kev lag luam tawm thaum lub sijhawm nws tshaj tawm cov phiaj xwm. txiav txog 3% ntawm nws cov neeg ua haujlwm.
Gabor hais tias "Nws tsis zoo li zoo,"
Tau qhov twg los: https://www.cnbc.com/2023/02/10/the-stocks-of-these-super-bowl-advertisers-didnt-fare-so-well.html