Cov Khw Muag Khoom Muag Khoom Muag Pom Hauv Xyoo 2023

Kev kis thoob qhov txhia chaw xav tau ntau los ntawm cov khw muag khoom thaum nws tuaj txog hauv khw muag khoom kev paub. Cov khw muag khoom tau ua txhua yam los ntawm kev kaw cov chav fitting kom dheev mus li touchless li sai tau rushing tawm curbside pickup. Lawv tau hloov pauv tag nrho cov kev paub hauv khw muag khoom, nkag siab kom tau raws li kev hloov pauv hauv zej zog ntawm kev ua neej nyob los ntawm kev nce nqi nce nqi thiab kev sib kis thoob ntiaj teb.

Thiab raws li ntau tus neeg rov qab mus rau hauv khw muag khoom kev paub txog cov kev hloov pauv yuav hloov mus ntxiv. Ib qho kev hloov pauv uas tau poob hauv qab radar yog lub khw tsim khoom. Cov khw muag khoom, cov pop-ups, thiab cov khw muag khoom hauv zos lossis cov zej zog tau nce zuj zus los ua txoj hauv kev nrov ntau tus neeg muag khoom tau xaiv los hloov kho lawv tus kheej - ua rau lawv lub sijhawm ua ntej muaj kev sib kis zoo li lub khw muag khoom los ntawm '80s throwback Stranger Things.

Cov khw muag khoom qhia tias lawv npaj txhij los ua cov khw muag khoom "kev paub ntau dua" (txawm qhov ntawd txhais tau li cas - ib lub ntsiab lus ntawm nws tus kheej) thiab lawv npaj txhij muab ntau qhov chaw hauv pem teb rau omnichannel kev ua ub no xws li kev xaj khoom. Raws li lawv kuj tseem sim sib npaug qhov chaw lub tswv yim muab tias cov neeg ua haujlwm tsis tau rov qab los rau hauv plawv nroog thiab tag nrho cov khw muag khoom raug muab rau yav tom ntej kev loj hlob, 2023 yuav tsum pom ze li qhov tsis tau pom dua ntawm kev sim nyob ib puag ncig lub khw muag khoom. Koj yuav pom dab tsi hauv ib cheeb tsam ze koj? Cia peb saib.

Cov khw muag khoom hauv zos lossis Neighborhood

Ua ntej, koj yuav tsum cia siab tias yuav pom ntau lub khw hauv koj lub zej zog. Cov khw muag khoom uas feem ntau tsom mus rau Tier I lub nroog hais txog cov pej xeem thiab qhov ntom ntom tau pom tias tsuas muaj ntau lub nroog Tier I - thiab tias ntau lub nroog tau pom kev khiav tawm ntawm cov neeg ua haujlwm, tawm ntawm chaw ua haujlwm (tsawg kawg rau tam sim no) txav mus. kom pheej yig dua Tier II lossis III lub nroog, lossis tseem tau ntxias mus rau cov nroog me.

Cov khw muag khoom loj - lub thawv loj lossis cov khw muag khoom loj, piv txwv li - kev tawm tsam kom ceev rau ntawm feem ntau ntawm cov nroog lossis qib theem hauv cov nroog me. Cov lus teb yog lub khw me me. Tab sis thaum cov khw muag khoom tau sim nrog lub tswv yim - ob qho tib si TargetTGT
thiab WalmartWMT
tau ua ntau yam kev sim siab - qhov kev sib tw tau txais qhov kev xaiv zoo nyob rau hauv qhov chaw.

NordstromJWN
yog ib qho ntawm thawj zaug tawg pwm nrog Nordstrom Lub Zos. Thaum muaj ib co assortment nyob rau hauv kev ua si, lub tswv yim yuav luag ntau zoo li ib tug hauv zos haum chav tsev. Koj hais qhov koj xav tau, koj mus qhov ntawd thiab sim nws, koj yuav yam koj nyiam. Nordstrom ib txwm muaj lub sijhawm xa cov khoom uas koj tsis tau thov (raws li qhov koj tau ua) hauv kev cia siab tias lawv xaiv zoo thiab lawv ntxias koj ntxiv rau lub pob tawb. Qhov koj tsis khaws cia yog nyob hauv khw lossis rov qab mus rau eCom DC.

Kuv tsis paub tias muaj pes tsawg tus neeg muag khoom tau nthuav tawm lub tswv yim no hauv 2023 - Susan Reda ntawm NRF ua haujlwm zoo rounding lawv tag nrho zoo li piav txog lub tswvyim.

Outlets

Cov khw muag khoom tau ntev tau muaj lawv lub sijhawm, suav nrog lub neej tshiab thaum lub sijhawm kev lag luam poob qis kawg hauv xyoo 2007-08. Macy's, Nordstrom, Saks tau ua txhua yam hauv kev lag luam qhov hluav taws xob tau ntev, thiab ntau lub khw muag khoom thiab cov npe tau dhia hauv. Rau cov khw muag khoom muag lwm lub tuam txhab cov npe nws yog ib txoj hauv kev zoo los tshem tawm cov khoom muag - lub khw muag khoom tau dhau los ua qhov chaw. mus ntsib, nrog ceev ceev thiab zaus uas tau tsav los ntawm cov tshiab tawm tshiab ntawm cov khoom tuaj.

Rau hom khoom nws tuaj yeem nyuaj dua. Cov khoom lag luam yuav tsum sib npaug tiv thaiv kev noj haus. Yog, ib lub hom phiaj yog txhawm rau tshem tawm cov khoom muag ntau dhau, tab sis cov khw muag khoom muag kuj nyiam cov neeg siv khoom txaus siab uas thaum kawg tuaj yeem hloov mus rau cov neeg siv khoom tus nqi tag nrho ntawm txoj kev, lossis lawv coj cov neeg yuav khoom nrhiav cov khoom lag luam uas yuav txwv tsis pub yuav ntawm tus nqi tag nrho.

Xyoo 2022, txhua tus tau txhawj xeeb txog kev muaj ntau yam khoom tsis raug. Cov khw muag khoom lag luam tawm tus nqi zoo li Ross thiab TJ Maxx tau txais txiaj ntsig los ntawm qhov tsis sib xws ntawm cov khoom siv thiab kev thov. Tab sis tsis txhob xav tsis thoob yog tias ntau cov khw muag khoom txav mus rau hauv qhov chaw. Dick's Sporting Goods tau nkag mus rau hauv kev sib tw xyoo tas los thiab tab tom nrhiav kom nthuav dav nrog lawv "Mus Mus Los!” tswvyim.

Tsis muaj ntau lub teb chaws cov khw muag khoom kis las sab laug, yog li nws yeej zoo li lub sijhawm. Txawm li cas los xij, lwm qhov kev sib tw tseem ceeb rau cov neeg muag khoom muag muag lwm tus lub npe yog tias cov hom lag luam no yuav raug zam kom pom lawv cov khoom lag luam poob qis. NikeNKE
, piv txwv li, tau zoo nkauj txhoj puab heev txog txiav rov qab tus naj npawb ntawm cov khw muag khoom nws ua haujlwm nrog rau kev lag luam wholesale.

Tab sis peb kuj pom ntau tus neeg muag khoom tau txais kev muag khoom. ThredUp tau pom ntau yam haujlwm uas nws tau tsim ib qho dawb daim ntawv lo program kom cov hom lag luam tuaj yeem teeb tsa lawv tus kheej qhov kev pab cuam muag khoom siv ThredUp lub platform. Cov khw muag khoom, yog tias lawv tau txais kev nrov, khiav tawm ntawm cov khoom muag sai thiab nws tsis yog hom khoom muag uas koj xav tau ntau heev - lub khw muag khoom muag zoo yog cov tsos mob ntawm cov khw muag khoom 'tag nrho cov khw muag khoom ua phem heev. Tab sis kev sib piv qhov hluav taws xob nrog kev muag khoom tuaj yeem yog txoj hauv kev nthuav dav kom khaws cov khoom muag tshiab, tus nqi qis, thiab tseem muaj txiaj ntsig zoo rau cov khw muag khoom.

Khw-hauv-A-Khoom

Sephora ua rau nthwv dej thaum nws tawm ntawm JC PenneyJCP
thiab tau tsiv mus rau Kohl's. Macy's Toys R Us kev sib koom tes rau cov hnub so zoo li cog lus rau ntawm daim ntawv. Kuv tsis ntseeg tias nws yuav ua rau nws mus rau hnub so kev tshaj tawm cov txiaj ntsig - nws tsuas yog tsis zoo li nws tau muaj kev vam meej uas Macy xav tau. Tab sis cov khw muag khoom yuav tsum khaws cov khw muag khoom tshiab raws li txoj hauv kev los ntxias cov neeg siv khoom rov qab ntau zaus, thiab muab cov tswv yim hauv khw hauv khw yog ib txoj hauv kev zoo los ua. Los ntawm tsis muaj txhais tau tias tshiab rau 2023, kuv xav tias yuav pom ntau dua ntawm cov no, tshwj xeeb tshaj yog raws li DTC hom nrhiav ntau lub sijhawm rau nthuav lawv cov kev faib tawm.

Pop-Ups

Saib rau ntau qhov pop-ups hauv 2023, tshwj xeeb tshaj yog cov xwm txheej ntawm tus kheej rov qab los ua ntej. Pop-ups muab kev nkag mus sai sai yam tsis muaj kev tsim kho ntau, thiab lawv muab sijhawm rau cov neeg muag khoom los sim cov chaw lossis cov zej zog ua ntej ua tiav.

Ib tus neeg sib tw: Ua tiav-tsuas yog qhov chaw

Kuv tsis tau pom ntau qhov piv txwv ntawm qhov chaw ua tiav nkaus xwb - Kuv dawm hla tag nrho Macy lub khw muag khoom uas tau muab rau kev ua tiav thiab omnichannel curbside pickups nkaus xwb. Tab sis tsis zoo li kev lag luam eCommerce ntshiab, omnichannel kev coj cwj pwm tsis tau poob tawm thaum cov neeg siv khoom tau rov qab mus rau hauv khw muag khoom - hloov tawm tias thaum lawv tseem xav tau qhov kev paub ntawm tus kheej, lawv kuj xav kom paub tseeb tias txhua yam ntawm lawv cov npe yog tiag tiag hauv khw. ua ntej lawv mus. Cov khw muag khoom tau sim nrhiav qhov sib npaug ntawm qhov chaw uas yooj yim rau cov neeg siv khoom, tab sis tsis muaj tag nrho triple-net ntawm qhov chaw muag khoom tseem ceeb. Cia siab tias yuav pom ntau qhov kev sim ntawm no hauv 2023.

Ib txoj hauv kev Portfolio

Qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov hauv xyoo 2023 yog tias txhua hom ntawv tshiab yuav tsis yog "ib qho me me haum rau txhua tus" thiab txhua tus neeg muag khoom zoo li npaj siab lees txais tias lawv yuav tsum ntiav cov ntaub ntawv mus rau txhua qhov chaw uas lawv tso cov khw muag khoom. Hauv ib cheeb tsam kev lag luam, lawv tuaj yeem xaus nrog ib lub khw muag khoom, ob lub khw muag khoom, qhov chaw ua tiav-tsuas yog thiab plaub lub khw muag khoom hauv zej zog.

Qhov ntawd yog qhov nyuaj rau kev tswj hwm ntau dua li cov ncuav qab zib-cutter - tab sis thaum kawg tuaj yeem muab kev hloov pauv ntau dua thiab muaj peev xwm los ze zog rau cov neeg siv khoom, ob qho tib si piv txwv thiab qhov tseeb, ntau dua li yav dhau los. Cia lub innovation pib!