Zaj Dab Neeg Zoo Li Cas Hy-Vee Txuag Iowa Speedway Rau IndyCar

Tsuas yog ob xyoos xwb, Hy-Vee tau dhau mus los ntawm kev txhawb nqa lub tsheb Indy hauv kev sib tw thib ob ntawm kev sib tw ob zaug mus rau "tag nrho-hauv" nrog IndyCar.

Kev loj hlob ntawm cov khw muag khoom loj yog nyob hauv West Des Moines, Iowa thiab nrog kev sib koom ua ke ntawm IndyCar tus tswv Roger Penske, Hy-Vee, thiab Iowa Tus Thawj Kav Tebchaws Kim Reynolds, lawv tau cawm Iowa Speedway.

Lub xya-yim mais luv luv oval tau raug kho dua tshiab, rov ua dua tshiab, thiab kho dua tshiab thiab yuav tuav lub NTT IndyCar Series ob npaug rau hnub Saturday thiab Hnub Sunday.

Lub Hy-VeeDeals.com 250 nthuav tawm los ntawm DoorDashDASH
, yog 250-lap sib tw rau hnub Saturday. Nws yuav yog TV ntawm NBC thaum 4 teev tsaus ntuj Eastern Time.

Hnub Sunday yog Hy-Vee Salute rau Farmers 300 nthuav tawm los ntawm Google. Qhov ntawd yog 300-lap sib tw ntawm tuaj yeem pom ntawm NBC pib thaum 3 teev tsaus ntuj Eastern Time.

Qhov ntawd tsuas yog ib feem ntawm zaj dab neeg, txawm li cas los xij.

Hy-Vee thiab Penske Kev Lom Zem nrog rau plaub lub concerts loj ua ib feem ntawm lub asthiv. Hnub Saturday, Tim McGraw ua yeeb yam ua ntej kev sib tw nrog Florida-Georgia Kab noj theem tom qab kev sib tw IndyCar.

Hnub Sunday, Gwen Stefani siv sijhawm ua ntej kev sib ntaus sib tua IndyCar thiab nws tus txiv, Blake Shelton yog tus thawj coj tom qab tus chij checkered.

Tsis muaj lwm haiv neeg tau coj los rau hauv lub peev xwm ntawm lub suab paj nruag no thiab Iowa muaj plaub yam zoo rau hnub rov qab los.

Tab sis tos, muaj ntau ntxiv.

Tag nrho cov hnub so yuav muaj kev ua koob tsheej. Hnub Saturday yog Kids Day thiab Hy-Vee tau hu rau nws cov neeg koom tes hauv zej zog kom coj 1,000 tus tub ntxhais hluas hauv cheeb tsam mus rau kev sib tw los muab kev paub txog kev ua ub no.

University of Iowa basketball lub hnub qub Caitlin Clark yuav hais lus rau cov menyuam yaus thiab koom nrog kev ua kis las ncaws pob.

Hnub Sunday kev sib tw yuav yog "Salute to Farmers." Ntau tshaj 1,000 tus neeg ua liaj ua teb yuav yog cov qhua ntawm Iowa Speedway.

Muaj 50 lub tsheb thauj khoom noj khoom haus teeb tsa nyob ib ncig ntawm qhov chaw nrog Food Truck Challenge muab khoom plig nyiaj ntsuab rau cov tsheb loj tshaj plaws. Cov kiv cua yuav txiav txim siab lawv nyiam.

Thaum nws los txog rau kev txhawb nqa kev ua haujlwm, tej zaum tsis muaj lwm lub tuam txhab tau mus txog theem ntawm kev ua haujlwm hauv IndyCar keeb kwm tsis ntev los no.

"Nws yuav yog ib zaj lus qhia txog yuav ua li cas los txhawb kev sib tw rau lwm tus neeg txhawb nqa nyob rau ntawd, tshwj xeeb tshaj yog nrog tus neeg txhawb nqa zoo li Hy-Vee ua cov peev txheej, sijhawm, thiab kev siv zog los tsim ib qho kev tshwm sim uas yuav tsis txaus ntseeg," IndyCar tus tswv Bobby Rahal, xyoo 1986 Indianapolis 500 yeej tsav tsheb, hais rau kuv hauv kev xam phaj tshwj xeeb. "Bud Denker ntawm Penske Kev Lom Zem tau zoo siab nrog lawv los ntawm kev cog lus. Lawv yuav ua kom paub tseeb tias nws yog ib qho kev ua tiav tsis yog rau lub xeev Iowa nkaus xwb thiab rau cov kiv cua uas yuav mus rau ntawd.

"Lawv cia siab tias yuav muag nws nrog ntau dua 40,000 daim pib. Qhov no yuav cuam tshuam txog kev cog lus Randy Edeker thiab cov neeg Hy-Vee tau ua rau qhov kev tshwm sim. "

Edeker yog tus thawj coj thiab CEO ntawm Hy-Vee thiab tab tom nrhiav txoj hauv kev los nthuav Hy-Vee lub qab ntug dhau ntawm nws cov hneev taw tam sim no. Ob xyoos dhau los, Hy-Vee tau nyob hauv yim lub xeev hauv Midwest.

Txij thaum ntawd los, Hy-Vee tau nkag mus rau peb lub khw tshiab - Birmingham, Alabama, Nashville, Tennessee, thiab Indianapolis.

Nws tsuas yog tshwm sim tag nrho peb ntawm cov kev lag luam no tuav NTT IndyCar Series.

Edeker qhov kev txaus siab pib los ntawm kev saib Formula One tom qab nws txaus siab los ntawm Netflix cov ntaub ntawv, "Tsav mus rau Ciaj sia taus." Xyoo tom qab cov yeeb yaj kiab tau pib, Formula One cov neeg saib tau nce 70 feem pua ​​​​thiab 65 feem pua ​​​​ntawm qhov nce yog 18-35 cov pej xeem.

"Peb muaj kev sib raug zoo nrog Bobby Rahal thiab qhov ntawd ua rau kuv txaus siab thaum kuv pib saib kev sib tw," Edeker hais rau kuv hauv kev xam phaj tshwj xeeb. "Thaum Roger Penske yuav Indy kev sib tw, kuv xav tias peb yuav pom qhov rov tshwm sim hauv Indy kev sib tw, thiab peb pom qhov ntawd. Yog tias koj saib qee qhov kev thawb ntawm qee qhov xwm txheej thiab lawv loj hlob nyuaj npaum li cas, qhov ntawd ua rau kuv txaus siab heev.

"Peb muaj lub tsheb hauv Indianapolis 500, thiab nws tau mus los ntawm qhov ntawd. Peb muaj kev cog lus peb xyoos nyob ib ncig ntawm lub tsheb thiab Iowa haiv neeg loj hlob los ntawm qhov ntawd.

"Peb xav txhawb peb lub hom phiaj ntawm lub teb chaws los ntawm kev sib tw IndyCar.

"Peb tau mus tag nrho."

Tsuas yog ob xyoos dhau los nyob rau hauv nruab nrab ntawm COVID-19 kis thoob qhov txhia chaw, Hy-Vee tau ua tus txhawb nqa rau Graham Rahal's Honda hauv kev sib tw thib ob ntawm ob lub taub hau. Rahal tau ua tiav thib peb hauv qhov kev sib tw, hais txog lub tuam txhab thiab Edeker nyiam lub tuam txhab thawj qhov kev sib tw hauv kev sib tw ceev.

Bobby Rahal tau hais tias "Kuv tau ntsib Randy thiab ntsib cov neeg Hy-Vee los ntawm ib tus phooj ywg ua lag luam nrog Hy-Vee," Bobby Rahal tau hais. "Peb muaj peev xwm yaum Hy-Vee kom ua ib qho kev sib tw rau hnub Saturday tsaus ntuj ntawm Iowa xyoo 2020. Kuv tsis tau ntsib Randy tab sis tau hais rau nws. Graham muaj kev sib tw zoo thiab ua tiav ntawm lub podium. Hy-Vee tau txais ntau qhov kev pab cuam tawm ntawm qhov xwm txheej thiab muaj kev txaus siab ntau. "

Hy-Vee tau pom zoo los txhawb nqa qhov thib peb Rahal Letterman Lanigan Kev Sib Tw nkag rau hauv 104^th Indianapolis 500 hauv 2020.

Xyoo tas los, Hy-Vee tau txhawb nqa Rahal Letterman Lanigan Kev Sib Tw hauv 10 kev sib tw. Xyoo no, lub khw muag khoom loj yog tus txhawb nqa tag nrho rau lub caij nyoog ntawm Jack Harvey's No. 45 Honda.

Thaum nws tau loj hlob nws txoj kev sib raug zoo nrog Rahal Letterman Lanigan Racing, Graham Rahal hais rau Penske thiab Denker tias Edeker xav tsis thoob vim li cas tsis muaj kev sib tw ntawm Iowa Speedway.

Edeker tau ua kauj ruam tom ntej thaum nws hu xov tooj los ntawm Iowa Tus Thawj Kav Tebchaws Kim Reynolds.

Nws txhawj xeeb txog Iowa Speedway, qhov chaw uas tau tsim los ntawm NASC yav dhau losSC
AAR
R Cup Series champion Rusty Wallace thiab yog qhov chaw sib tw zoo uas tau qhib nrog IndyCar hauv 2007. Cov tswv ntawm cov thawj coj, txawm li cas los xij, tsis tuaj yeem ua rau nws ua haujlwm tau nyiaj txiag thiab nws tau muag los ntawm Clement tsev neeg rau NASCAR hauv 2013.

Lwm yam tshaj li kev sib tw ARCA hauv 2019, NASCAR tsis tau tuav ib qho kev txwv tsis pub muaj kev cuam tshuam me ntsis rau yav tom ntej ntawm lub chaw thiab xaiv tsis teem caij sib tw rau xyoo 2019.

Thaum lub sij hawm qhov siab ntawm tus kab mob COVID-2020, IndyCar tau sib tw los ua ke tag nrho cov sijhawm. Tus tswv series Roger Penske thiab Penske Kev Lom Zem tau xauj txoj kev los ntawm NASCAR thiab ua tus txhawb nqa ntawm IndyCar ob lub taub hau hauv XNUMX.

Tom qab ntawd, qhov chaw tseem ceeb tau kaw.

"Peb tau hu xov tooj los ntawm Tus Thawj Kav Tebchaws ntawm Iowa, thiab nws tau hais kom kuv coj kev sib tw rov qab mus rau Newton, Iowa," Edeker nco qab. "Nws pib ib ncig ntawm kev txaus siab los txhawb Hy-Vee. Tom qab ntawd, nws nyob ib ncig ntawm lub tswv yim loj hlob ntawm IndyCar thiab yog tias nws yog lub sijhawm zoo los nqis peev thaum nws nyob ntawm qhov nce. Nws yog lub sijhawm zoo rau nws. Nws yog ib qho xav tsis thoob rau qee tus neeg tias Hy-Vee muaj lub tsheb puv sijhawm, tab sis nws haum, nws ua rau peb nkag siab. Cov pej xeem muaj txiaj ntsig zoo, thiab peb tau pom cov lej rov qab los xyoo tas los nrog TV saib thiab xyoo no nrog cov txiaj ntsig zoo, yog li nws tau nce siab.

“Peb yog txhua tus nyob hauv. Peb tau ntsib Roger Penske thiab muaj peev xwm sib tham ua ke los tuav kev sib tw nyob ntawd thiab ua qee yam zoo rau lub xeev no. "

Nruab nrab ntawm Penske, Denker thiab cov neeg ua haujlwm ntawm Penske Kev Lom Zem, ua ke nrog Edeker thiab nws cov neeg ua haujlwm ntawm Hy-Vee, lawv tau mus ua haujlwm kom tsis txhob txuag lub chaw, tab sis ua kom nws zoo dua li qhov nws tau ua.

Edeker tau hais tias "Roger thiab Bud Denker yog cov neeg koom tes tsis txaus ntseeg," Edeker tau hais. "Dab tsi peb pom ntawm Iowa Speedway yog txoj kev taug kev uas ploj mus, hauv kev tsis sib haum xeeb thiab xav tau kev kho dua tshiab. Roger Penske tau muaj nws cov neeg ua yeeb yam hauv Newton tau ntau lub hlis thiab ntau lub hlis ua haujlwm ntawm txoj kev ntawd los txhim kho nws.

“Nws yog depleted tiag tiag.

"Peb qhov kev cia siab yog peb lub xyoos tuaj yeem loj hlob thiab peb tuaj yeem cog lus ua nws qhov kev tshwm sim loj.

"Thaum kuv thawj zaug ntsib Roger Penske, nws hais rau kuv tias nws npau suav ntawm Iowa yog ua kom nws yog Sturgis ntawm Indy. Qhov ntawd txhais tau hais tias nws yog cov neeg nyob deb nroog yuav mus ncig thiab teem caij rau lawv lub sijhawm vim tias qhov kev tshwm sim tiav uas peb tau muab tso ua ke.

“Peb tau cog lus loj heev nrog kev lom zem. Peb muaj cov npe loj tshaj plaws uas peb tuaj yeem tau txais hauv kev lom zem vim peb xav kom nws ua ib qho kev tshwm sim qub txeeg qub teg rau Hy-Vee. Qhov ntawd yog peb txoj kev npau suav. Nws yog peb txoj kev cia siab tias cov neeg uas muaj txoj kev taug kev yuav cog lus tias yuav khaws nws, ua kom nws tshiab, tias lwm yam xwm txheej yuav los. Kuv vam tias kev sib tw NASCAR yuav rov qab los rau ntawd, kev sib tw Xfinity. Qhov ntawd yog kuv txoj kev cia siab - Kuv tsis muaj dab tsi ua nrog qhov ntawd - tab sis qhov ntawd yog kuv txoj kev cia siab.

"Rau tam sim no, peb yuav muaj ob qhov kev sib tw luv luv Indy zoo tshaj plaws ntawm tag nrho cov kab ke rau xyoo no.

"Ntawm Hy-Vee, peb yuav tsis koom nrog tshwj tsis yog peb txhua tus nyob hauv, thiab peb cov neeg nyob hauv thiab peb tau npaj ib qho kev tshwm sim loj, loj."

Qhov kev zoo siab rau qhov kev tshwm sim no tau hais txog lub xeev Iowa. Cov neeg coob coob hauv keeb kwm ntawm qhov kev tshwm sim no yuav tsum yog rau hnub Saturday thiab hnub Sunday. Ntxiv grandstands tau tsim.

Tig 1 nta ib qho kev sau zoo ntawm ib ntus suites kom ua raws li qhov kev thov rau kev lom zem koom nrog.

Cov khw muag khoom Mini Hy-Vee tau teeb tsa rau ntawm cov cuab yeej los pab cov neeg nyob coob coob nyob rau lub asthiv no. Nws yog cov khoom zoo nrog qhov tseem ceeb xws li dej khov thiab npias, tab sis yog tias ib tus neeg xav tau ob peb 2-nti xav tias Ribeye Steaks pov rau ntawm cov hniav nyiaj hniav kub, Hy-Vee tuaj yeem xa mus rau qhov chaw pw hav zoov.

"Peb muaj qee lub khw muag khoom me me sim muag thiab saib xyuas cov neeg siv khoom," Edeker tau hais. “Qhov no yog kev sib tw camping loj. Thiab koj tuaj yeem yuav peb cov aisles online thiab muaj cov khoom xa tuaj rau kev taug qab los ntawm peb lub khw.

"Yog tias koj xav tau 2-nti-tuab Ribeye pov rau ntawm cov hniav nyiaj hniav kub, peb tuaj yeem saib xyuas lawv."

Cov khw muag khoom Hy-Vee kuj tau mus "tag nrho-hauv" ntawm kev ua haujlwm. Dab neeg cov neeg ua haujlwm hnav cov tsho sib tw Hy-Vee suav nrog cov neeg khaws nyiaj thiab cov khoom lag luam.

Tus Tsav Tsheb Jack Harvey tau nthuav tawm ntau yam ntawm lub neej-loj qhia hauv Hy-Vee aisles.

Edeker tau hais tias "Nws loj dua peb cov kev sib tw ntawm no hauv Newton, Iowa," Edeker hais. "Nyob rau hauv yim lub xeev, nws yog ib txoj hauv kev los pab peb cov khw muag khoom qhib thiab muag cov khw muag khoom nyob rau hauv ib txoj kev uas muaj kev sib koom ua ke nrog lub hauv paus ntsiab lus. Peb muaj ntau tshaj 450 chav ua lag luam tawm ntawm qhov chaw muag khoom ntawm peb lub khw. Peb muaj kev ywj pheej ntau hauv peb cov khw muag khoom, muaj peev xwm hloov cov khoom thiab ua kom lawv nyob hauv tib txoj kev.

“Indy tau tso cai rau peb ua qhov ntawd. Nyob rau lub caij ntuj sov, tsis muaj lub hauv paus ntsiab lus los npaj peb cov khw muag khoom ib puag ncig. Hauv Minneapolis thiab Kansas City, muaj cov pab pawg ntaus pob sib txawv thiab txhua qhov sib txawv no.

"Indy mus hla txhua yam thiab muab peb lub hauv paus tseem ceeb rau peb lub tuam txhab, tsis yog qhov kawg nkaus tab sis muab txhua tus txheej txheem npaj los qhib, tshwj xeeb tshaj yog thaum lub caij ntuj sov. Indy tau zoo heev rau qhov ntawd.

"Peb lub khw tau txais tom qab nws, mob siab rau peb tus kheej rau nws thiab pab thawb nws."

Lub tuam txhab lub tswv yim yog tsom rau cov khw muag khoom loj nrog kev lag luam e-lag luam thaum muab cov khoom lag luam zoo nrog tus nqi nqi.

Edeker piav qhia tias "Nws yog 155,000-square ko taw khw nrog lub tshuab hluav taws xob ecommerce txuas nrog nws," Edeker piav qhia. "Peb tau mob siab rau yuav ua li cas peb ua lag luam e-lag luam khaws thiab xa tawm ntawm cov dab neeg no. Hauv Indianapolis, yog tias koj yog ib lub tuam txhab zoo li Kroger, lawv yuav mus thiab muaj 30 lossis 40 lub khw hauv khw loj.

“Peb yuav tsis ua li ntawd. Peb yuav muaj tsib qhov chaw hauv Indianapolis nyob rau tsib xyoos tom ntej no. Lawv yuav ua ntau lub ntim thiab sawv cev rau peb zoo. Nws yog ib lub tswv yim txawv tshaj qhov koj yuav pom hauv kev lag luam khoom noj khoom haus tsib xyoos dhau los vim tias kev lag luam tau hloov zuj zus. Nov yog peb lub khw tshiab thiab peb lub tswv yim tshiab.

"Qhov ntawd yog qhov koj pom peb tshaj tawm hauv Louisville, Kentucky thiab Murfreesboro, Tennessee. Tom qab ntawd, peb yuav mus ntawm qhov ntawd.

"Kuv muaj ib tus neeg piav qhia peb tias yog ib lub tuam txhab tsom mus rau cov khoom noj muaj txiaj ntsig thiab Lub Hom Phiaj ntawm lwm sab. Peb tsom mus rau qhov zoo. Peb xav kom muaj zaub mov zoo heev. Peb xav kom muaj tag nrho cov ntsiab lus zoo dua. Peb tau tsom mus rau Charcuterie thiab cov khoom ntawd, tab sis peb kuj tau tsom mus rau tus nqi thiab kev tsav tsheb rau cov neeg siv khoom. Peb cov lag luam ntiag tug ua li ntawd. Peb tau ua qhov ntawd hauv kev lag luam ntiag tug.

“Peb tau tsom mus rau cov khoom noj tshwj xeeb tab sis kuj muaj nqis. Kuv tsis xav tias muaj ib lub khw zoo li Hy-Vee. Qhov ntawd yog qhov kuv xav tias peb muaj qhov tshwj xeeb niche thiab cov hauv qab no zoo vim tias tsis muaj leej twg nyiam peb. "

Edeker tau hwm heev hauv kev lag luam supermarket. Tam sim no nws yog tus Thawj Coj ntawm Lub Tsev Haujlwm Saib Xyuas Khoom Noj, lub koom haum kev lag luam rau kev lag luam loj.

Kev lag luam khoom noj khoom haus yog ib yam uas xav paub txog Edeker txij thaum nws tseem yog menyuam yaus loj hlob hauv lub nroog me me hauv Iowa.

Edeker tau hais tias "Kuv loj hlob ntawm txoj kev uas Hy-Vee lub chaw ua haujlwm nyob, lub sijhawm ntawd hauv Sheraton, Iowa," Edeker hais. “Kuv loj hlob nyob ib puag ncig Hy-Vee thiab pib ua haujlwm ntawm Hy-Vee thiab tsiv mus.

“Lawv yog keeb kwm, raws li lawv hais. Kuv yog tus neeg ua haujlwm qis tshaj ntawm lub khw. Ua ntej ntawd, kuv ua hauj lwm ntawm ib qho khoom noj me me ces thaum 18 mus ua hauj lwm ntawm Hy-Vee ua ib tug neeg ua hauj lwm saib xyuas.

"Kuv tsis tau mus kawm ntawv qib siab."

Edeker yog qhov kawg ntawm kev vam meej vim nws yog ib tus neeg ua lag luam tiag. Tab sis tsis zoo li feem ntau cov neeg ua lag luam ua tau zoo, nws tsis ua qhov no rau "ROI" (rov qab los ntawm peev.)

"Tsis muaj ROI rau peb," Edeker hais. “Kuv tuaj yeem cog lus rau koj tam sim no. Peb tsis yws txog qhov ntawd. Peb pom nws yog qhov kev tshwm sim kev lag luam kom peb lub npe tawm mus thiab rau lub xeev Iowa. Yog tias koj saib cov neeg tuaj ncig ntawm no, nyob thiab mus pw hav zoov, tsis yog txhua tus tuaj rau Hy-Vee. Peb xav tias yuav muaj ROI rau lub xeev Iowa, thiab peb tsis ua li cas.

"Nws yog lub sijhawm nyuaj rau peb cov neeg ua haujlwm thiab rau peb cov neeg siv khoom nrog kev lag luam, kev nce nqi, thiab nqi. Peb pom qhov xwm txheej no coj qee lub teeb rau txhua tus hnub tam sim no thiab peb xav tias nws tsim nyog. Peb xav tias nws yog kev nqis peev zoo los pab Iowa.

"Peb txoj kev cog lus yog rau Hy-Vee, tom qab ntawd mus rau lub xeev Iowa thiab dhau ntawd, tsim ib yam dab tsi uas yog qhov xwm txheej qub txeeg qub teg.

“Kuv zoo siab heev rau peb txoj haujlwm thiab peb pab neeg. Nws yuav yog qhov kev tshwm sim thawj zaug. "