RealReal's 2022 Cov Khoom Muag Khoom Muag Khoom Muag Pom Pom Kev Xav Tau Zoo Rau Cov Khoom Siv Vintage

Vintage yog ntau tshaj qhov siv tau ntawm The RealReal
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. Qhov tseeb, nws yog qhov xav tau zoo ntawm txhua tus pej xeem, raws li kev muag khoom lub platform 2022 Cov Khoom Muag Khoom Muag Khoom Muag, uas pom cov tswv lag luam tseem ceeb ntawm kev nce nqi ntawm cov khoom vintage, thiab cov tub ntxhais hluas tau mob siab rau nrhiav vintage designs los ntawm Nineties luminaries xws li Thierry Mugler, Jean Paul Gaultier, Vivienne Westwood, Prada thiab Missoni.

Nrog ntau dua 24 lab tus tswv cuab, RealReal yog qee yam ntawm tus neeg sawv cev rau kev hloov pauv thiab hloov kev xav ntawm cov neeg siv khoom kim heev.

Iconic Nineties designers tau pom qhov muaj nuj nqis, nrog Gaultier, vintage Prada thiab Westwood khwv tau txog $ 2,100 rau hnav khaub ncaws, tsho loj thiab bustiers, raws li.

Qhov no yog qhov kev hloov pauv ntawm cov khoom kim heev thiab cov neeg tsim khoom muag rov qab platform lub sijhawm thaum ntxov. Thaum The RealReal launched hauv 2011, nws tau txais rau cov khoom xa tuaj uas tsis muaj ntau tshaj li kaum xyoo. Nws hloov tawm cov neeg siv khoom nyiam cov khoom tshwj xeeb thiab tsis tshua muaj.

"Peb tau txais cov khoom vintage tau ntau xyoo, tab sis ob peb xyoos dhau los peb tau pom qhov kev xav tau ntau ntxiv rau vintage ntawm ob peb cov neeg yuav khoom thiab peb cov neeg xa khoom," said Samantha McCandless, tus lwm thawj loj ntawm kev muag khoom ntawm RealReal. . "Peb tau tsim tawm ib pab pawg kws tshaj lij vintage thoob plaws peb cov chaw pov thawj tseeb uas tshwj xeeb hauv kev txheeb xyuas thiab nqi cov khoom vintage. Peb ntxiv vintage raws li lub lim dej ntawm qhov chaw hauv xyoo 2020 kom yooj yim dua cov khoom vintage rau cov neeg yuav khoom. "

McCandless tau hais txog qhov sib txawv rau cov neeg muaj koob muaj npe thiab cov neeg nyiam hnav Nineties vintage daim. Muab lub xyoo caum hauv qhov tsom teeb tau ua rau muaj kev xav tau. Piv txwv li, txhua tus ntawm Jenners mus rau rappers rau TikTok hnub qub tau hnav John Paul Gaultier.

Lawv kuj tseem hnav cov khoom niaj hnub uas hais txog yav dhau los, xws li cov neeg tsim qauv tam sim no tau tshoov siab los ntawm Nineties icons xws li Helmut Lang thiab Martin Margiela, qhov rov tshwm sim ntawm Fendi Baguette hauv "Sex thiab Lub Nroog" reboot "Thiab Ib yam li ntawd," thiab Kim Kardashian txoj kev cai Mugler ib pab tub rog rau Met Gala ob peb xyoos dhau los.

"Qhov no txhua yam ua rau cov thawj coj tsis yog tsuas yog muaj txiaj ntsig los ntawm kev xav keeb kwm zam, tab sis xav tau ntau ntxiv rau cov neeg yuav khoom tab tom nrhiav rau cov khoom tshwj xeeb," McCandless tau hais.

Muaj lub hauv paus consignor uas nthuav ntau tiam neeg tau zoo dua rau RealReal hauv kev nrhiav cov khoom vintage. Piv txwv li, lub Nineties thiab thaum ntxov aughts tseem pom kev xav tau ntau yam xws li Jean Paul Gaultier mesh tops thiab Louis Vuitton Multicolore pochettes, uas yog nrov ntawm cov neeg yuav khoom hluas. Ib feem ntawm cov khoom yog los ntawm Generation X consignors, uas muaj cov khoom qub, thiab lwm tus hauv lawv lub txee dai khaub ncaws.

Ntau lub npe khoom kim heev yog nrov ntawm txhua tiam neeg, Louis Vuitton, Gucci, Prada thiab Chanel, thaum lub sijhawm tam sim no hom Rag & Pob Txha thiab Tory Burch sib koom kev thov thoob ntiaj teb, tsis tu ncua tshwm sim hauv txhua tus pej xeem cov npe muag saum 10. Lub caij no, lub npe nrov tshaj plaws thiab cov khoom muag los ntawm neophytes yog Gucci, thiab hnav ris tsho, raws li.

Txawm hais tias txhua tus pej xeem tau txais kev pom zoo rau xyoo no thiab cov pab pawg pom zoo rau yam yuav muag thiab yuav khoom ua ntej, qhov zoo sib xws yuav xaus rau ntawd. Generation Z tab tom muag khoom xws li Gucci khau ntaub, siv tawv & crossbody hnab kom muaj kev ywj pheej los yuav ntau yam ntawm nws cov tswv cuab xav tau. Gen Z, uas feem ntau yog muag rau Gen X, yog nyob rau hauv ib qho kev nthuav dav raws li qhov kev loj hlob sai tshaj plaws ntawm txhua tus pej xeem nrog 56% xyoo dhau los.

Kev txhawb siab los ntawm kev ruaj khov, Gen X yog muag rau lwm tus nyiam Gen Xers. Cov pab pawg muag khoom xws li Chanel thiab Gucci lub xub pwg hnab thiab LouisVuitton sab saum toj-kawg handbags kom nws cov tswv cuab tuaj yeem rov nqis peev hauv lawv cov khaub ncaws. Millennials tau muag cov ris tsho tawv nqaij los ntawm Rag & Pob Txha, J Hom thiab Ncej rau lwm Millennials kom lawv tuaj yeem nqis peev hauv lawv cov khaub ncaws. Qhov no cohort yog feem ntau yuav muag raws li ib sab hustle.

Nug seb Lub RealReal puas ua dab tsi los ua kom cov txheej txheem muag tau yooj yim dua rau cov neeg xa khoom uas tab tom tsim kev lag luam nyob ib puag ncig muag, McCandless tau hais tias, "Qhov zoo nkauj ntawm peb cov qauv xa khoom yog peb ua txhua yam haujlwm. Tus neeg muag khoom uas muag raws li kev lag luam tuaj yeem khwv tau txog li peb zaug ntxiv muag nrog The RealReal yam tsis tas yuav nqis peev lub sij hawm nyob rau hauv ib qho chaw muag khoom, qhov twg tuaj yeem muaj kev sib cav nrog cov neeg yuav khoom thiab kev xa khoom thiab [lwm cov ntsiab lus mob kev tswj hwm] ”

Lub RealReal daim ntawv tshaj tawm 2022 rov muag khoom muaj kev nkag siab rau cov tiam sis rau hauv kev zam tam sim no thiab dab tsi tsis txaus siab. Tom qab waxing thiab waning nyob rau hauv lub xyoo dhau los, cov khoom kim heev logos yog nyob rau hauv nce li Gen X thiab Millennials swap closets rau kev ua si nawv lub era lub iconic accessories. Ntawm qhov tod tes, tus nqi ntawm lub sijhawm niaj hnub logos poob qis hauv 2021, tab sis qhov kev thov tau nce siab.

Nyob rau hauv ib xyoos ntawm kev muag khoom nce nqi, qhov kim tshaj plaws Tiffany piece puas tau muag ntawm The RealReal tau txais ntau dua 80,000. Nrog kev txwv cov saw hlau, cov khoom siab-carat zoo li Tiffany & Co.
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platinum 21.98 carat pob zeb diamond Victoria saw caj dab yuav dhau los ua tsawg dua, thiab muaj txiaj ntsig ntau dua, tsab ntawv ceeb toom tau hais. Lwm cov khoom sau nrog nce nqi suav nrog Schlumberger
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, Hardwear thiab Elsa Peretti, uas tau nce 36%, 28% thiab 26%, feem.

Lub tsib lub npe nrov tshaj plaws nrog tus nqi muag khoom siab tshaj plaws yog cov neeg coob coob, suav nrog cov khau ntaub uas muaj nqi siab, 32% ua ntej; Rolex, 16%; Bottega Veneta, 15%; Chrome Hearts, 13%, thiab Hermès, 13%.

Tsis xav tsis thoob, vintage hniav nyiaj hniav kub yog outpacing tshiab baubles li cov neeg siv khoom nrhiav cov khoom tshwj xeeb uas txhim kho lawv tus kheej qhia. Lub siab xav rau cov hniav nyiaj hniav kub thiab cov watches nrog qhov txawv ntawm ntau xyoo dhau los yog qhov muaj zog heev nws tau nce tus nqi muag khoom mus rau qhov siab tshaj plaws txog li ob thiab peb npaug ntawm cov khoom tam sim no.

Piv txwv li, Chanel vintage necklaces muag txog li 697% ntawm cov khw muag khoom, Rolex vintage timepieces muag txog li 288% ntawm cov watches tshiab, thiab Tiffany & Co. vintage clip ntawm qhwv ntsej muag txog li 381% ntawm cov khw muag khoom.

Qhov tseeb tias lub nplhaib tsis muaj npe daj pob zeb diamond yog qhov khoom siab tshaj plaws uas tau muag ntawm Lub RealReal ntawm $ 350,000 tsis zoo rau cov logos.

"Xyoo dhau los, peb tau pom qhov xav tau hloov pauv ntawm cov lus hais cov hniav nyiaj hniav kub thiab cov watches uas tshwm sim rau cov khoom qub, vintage uas nplua nuj nyob hauv tus cwj pwm," said Steffi Lee, tus thawj coj saib xyuas, cov hniav nyiaj hniav kub zoo thiab saib ntawm The RealReal. "Cov khoom no yog qhov ntsiag to, thiab muaj ntau yam, txoj hauv kev kom sawv tawm ntawm cov neeg coob coob."

Nws hloov tawm tias cov neeg siv khoom muaj kev noj qab haus huv rau xiav nti kos duab nrog kev nqis peev uas hais txog tus kheej style spiking 43%. Ib yam li vintage zam yog trending, tshwj xeeb xiav chif kos duab tau txais traction ntawm The RealReal. Qee cov tswv cuab ntawm Gen X thiab Baby Boomers tab tom mus los ntawm Nineties thiab Aughs npaj-rau-hnav thiab sau cov duab kos duab ntawm lub sijhawm.

Nrog kev tsis txaus, cov khoom siv thiab kev xav tau yog tawm ntawm kilter. Muag tawm cov khoom nyiam 50% ntau tus neeg yuav khoom tshiab. "Yog tias koj xav tau tam sim no, lossis tag nrho, lub khw muag khoom tau nce zuj zus los ua qhov chaw uas koj tuaj yeem tau txais nws, ua rau muaj txiaj ntsig ntawm kev muag khoom ntxiv rau cov khoom xav tau xws li Hermès 'Avalon pam vov thiab Rolex's Oyster Perpetual watch, uas tau muag mus ntev. tawm ntawm lub khw tseem ceeb, "daim ntawv tshaj tawm hais tias.

Gen X yog lub koom haum ua lag luam tshaj plaws hauv kev ruaj ntseg, tab sis tsis yog tib qho. McCandless tau hais tias "Nws zoo siab uas pom kev ruaj khov loj hlob raws li qhov txhawb nqa thoob plaws txhua tiam neeg," McCandless tau hais. "Tam sim no, 40% ntawm peb cov neeg yuav khoom yuav khoom kim heev rov qab los ua kev hloov pauv sai sai."