Cov neeg tuaj xyuas M&M lub khw hauv Times Square thaum Lub Xya Hli hauv New York City.
Spencer Platt | Getty Dluab
Covid-19 kis thoob qhov txhia chaw tau hloov pauv tus cwj pwm ntawm cov neeg siv khoom los ntawm qhov chaw lawv yuav khoom mus rau yam lawv yuav. Qhov ntawd tau hnov txog kev lag luam khoom noj txom ncauj thiab ntsuj plig thiab qee yam ntawm cov cwj pwm no tau dai rau, cov thawj coj loj ntawm Beam Suntory thiab Mars Wrigley tau hais ntawm CNBC's Evolve Global Summit.
Jessica Spence, tus thawj tswj hwm ntawm Beam Suntory uas tsim ntau yam dab, los ntawm bourbon whiskeys zoo li Jim Beam thiab Maker's Mark rau cognac Courvoisier thiab tequila Sauza, tau hais tias "tag nrho ntawm tam sim no thaum koj tsis tuaj yeem tawm mus rau koj lub tsev noj mov nyiam lossis cov hnub so tsis muaj qhov sib npaug, siv me ntsis ntxiv ntawm lub raj mis ntawm whiskey lossis tequila los ua kev kho mob loj dua. "
Spence tau hais tias ua rau muaj ntau tus neeg siv khoom txav mus rau cov khoom lag luam uas muaj nqi siab dua lossis "premiumization," ib qho qauv uas tau txuas ntxiv mus. Nws kuj tau sau tseg qhov kev nthuav dav hauv kev muag khoom e-lag luam, tshwj xeeb tshaj yog nyob rau hauv Asmeskas, qhov chaw yuav khoom hauv online rau cawv tau lag luam yav dhau los. Ntawm cov neeg yuav khoom hauv online ntawm cawv hauv Asmeskas, 54% tau hais tias lawv tau ua lawv thawj qhov kev yuav khoom thaum muaj kev sib kis, raws li kev lag luam kev lag luam tsom xam IWSR.
Tej zaum qhov loj tshaj plaws boom tau tuaj nyob rau hauv daim ntawv ntawm premixed thiab npaj-rau-haus dej cocktails thiab dej qab zib.
"Muaj ntau tus neeg sim thiab muaj sijhawm lom zem nrog cocktails, thiab muaj coob tus neeg paub tias lawv tsis yog tus neeg ua mov noj loj tshaj plaws hauv ntiaj teb," Spence hais. "Thaum koj xav tau qhov cocktail, tej zaum koj tsis xav ua txhua yam haujlwm hnyav."
Premixed cocktails yog cov cov ntsuj plig loj hlob sai tshaj plaws xyoo tas los nrog 42% xyoo dhau los cov nyiaj tau los nce mus rau $ 1.6 billion, piv rau 30% kev loj hlob rau tequila thiab mezcal thiab 16% rau Irish whiskey, raws li Distilled Spirits Council ntawm Teb Chaws Asmeskas
Npaj-rau-haus dej cawv yog thib ob rau vodka nyob rau hauv cov nqe lus ntawm ntim noj nyob rau hauv 2021, thiab ntau lub tuam txhab ntsuj plig tseem ceeb tau nqis peev ntxiv rau hauv qeb nrog kev cia siab ntawm kev loj hlob ntxiv. Piv txwv li, Npaj Rau Hauv Tsev (Inbev) yuav Cutwater Spirits, thaum Diageo muaj cov dej cawv npaj txhij siv cawv los ntawm nws cov npe xws li Ketel One Botanical thiab Crown Royal.
Beam Suntory muaj ntau yam kev npaj haus dej haus, suav nrog On The Rocks cocktails, uas siv ob peb lub tuam txhab lwm tus ntsuj plig xws li Effen vodka thiab Hornitos tequila.
Spence tau hais tias "Qhov ntawd yog ib yam uas yuav txuas ntxiv mus thiab kev tsim kho tshiab hauv qhov chaw ntawd yuav loj hlob ntxiv," Spence tau hais. "Nws yog ib pawg nyuaj lawm tab sis kuv xav tias tseem muaj chaw los thawb nws ntau dua rau hauv tus nqi."
Kev lag luam khoom qab zib kuj tau pom kev hloov pauv ntawm cov neeg siv khoom tus cwj pwm, hais tias Anton Vincent, Mars Wrigley North America tus thawj tswj hwm.
Txawm hais tias qee qhov ntawm qhov ntawd tau txais txiaj ntsig zoo li cov neeg yuav khoom tau saib ntau hom khoom qab zib lossis chocolates, ib qho ntawm cov ntsiab lus tseem ceeb nyob ib puag ncig cov neeg yuav cov khoom qab zib loj dua thaum lawv nyob hauv tsev, Vincent tau hais.
Vincent tau hais tias thaum muaj kev sib kis tau ploj mus, kev muag khoom hauv khw muag khoom yooj yim tau rov qab mus rau qhov qub, tab sis lub tuam txhab tseem pom muaj zog hauv kev lag luam e-lag luam thiab lwm hom kev muag khoom, ib yam dab tsi nws xav tias taw qhia rau kev hloov pauv loj hauv kev xav txog cov khoom noj txom ncauj me me xws li khoom qab zib tuav.
Nws tau hais tias "Kuv xav tias tib neeg tau rov qab los ntawm kev kho lawv tus kheej ... hauv txoj kev pheej yig me me," nws hais.
Tau qhov twg los: https://www.cnbc.com/2022/07/16/the-pandemic-snacking-and-drinking-habits-that-are-here-to-stay.html