Cov Neeg Siv Khoom Txheej Txheem - Yuav Ua Li Cas Teb Rau Hnub So No Cov Muag Khoom Loj Loj Loj

Nrog rau lub caij so so siab tshaj plaws sai sai, nce nqi thiab cov khoom lag luam hloov pauv yuav tsis muaj nyob rau ntawm ib tus neeg yuav khoom - lossis ib tus neeg muag khoom - cov npe xav tau. Txawm li cas los xij, thaum Asmeskas cov neeg siv khoom tsis ntseeg tau noj cov kauj ruam los npaj lawv cov kev yuav khoom raws caij nyoog zoo dua rau xyoo no, cov khw muag khoom tuaj yeem siv lub siab los ntawm qhov tseeb tias cov neeg siv khoom xav tau kev txaus siab rau lub hnub so yog muaj zog npaum li qhov qub.

Cov neeg yuav khoom tab tom npaj

Accenture'sACN
xyoo tshiab kawg Nyiaj so koobtsheej Kev Tshawb Fawb pom tias feem coob (84%) ntawm cov neeg siv khoom tau tos ntsoov rau hnub so rau xyoo no. Nyob rau tib lub sijhawm, "cov neeg siv khoom lag luam" tau teeb tsa los ua qhov kev lag luam tseem ceeb xyoo no, vim tias cov neeg yuav khoom xav kom ncav cuag lawv cov peev nyiaj thiab ua kom pom tseeb ntawm kev ua kom lawv tau txais yam lawv xav tau.

Qhov kev cia siab zoo siab no cuam tshuam tsis yog tib neeg siv nyiaj ntau npaum li cas, tab sis kuj thaum lawv ua lawv lub khw. Yog li, thaum tshaj li ib feem peb ntawm cov neeg teb cov lus nug tau hais tias lawv npaj yuav ua raws li cov peev txheej ruaj khov rau hnub so, ntau thiab ntau ntxiv kuj tseem yuav mus yuav khoom ua ntej kom nthuav tawm tus nqi mus ntev dua.

Piv txwv li, 42% ntawm cov neeg tau txais kev pab tau hais tias lawv pib hnub so yuav khoom thaum lub Yim Hli. Thiab ib qho ntawm rau yog cov noog thaum ntxov, pib txoj cai rov qab thaum pib ntawm lub xyoo txhawm rau txhawm rau ua kom zoo dua tom qab hnub so muag thiab txo nqi.

Kuj tseem muaj pov thawj tias cov neeg siv khoom tau txais tswv yim txog lawv qhov khoom plig. Cov daim ntawv ntsuam xyuas qhia tau hais tias, piv txwv li, ntau tshaj li ib ntawm tsib tus neeg yuav khoom npaj yuav siv nyiaj ntau dua ntawm cov khoom siv los ua khoom plig hauv tsev dua li lawv tau ua hnub so dhau los.

Cov khw muag khoom xav tau cov lus teb los ntawm cov ntaub ntawv

Nrog kev siv nyiaj nruj, cov xov xwm zoo rau cov neeg siv khoom yog tias ntau lub khw muag khoom muaj ntau cov khoom muag lawv xav tau hloov pauv, ua rau kev tshaj tawm thiab kev lag luam ntau dua. Accenture qhov kev tshawb fawb cais ntawm Asmeskas cov thawj coj hauv khw muag khoom pom, piv txwv li, ntau tshaj li ib feem peb ntawm cov tuam txhab tau noj cov kev ntsuas tshwj xeeb lossis kev txo qis cov khoom lag luam sib sib zog nqus.

Ib tus lej zoo sib xws tau rov ua kom zoo dua lawv cov nqi thiab kev tshaj tawm, pom tau tias xyoo no cov qauv rau cov neeg siv khoom ntau dua thiab tus nqi paub yuav tsum muaj qhov tseeb ntxiv hauv cov lus teb. Qhov no txhais tau tias them nyiaj ntau dua rau cov neeg siv cov ntaub ntawv, kom ntseeg tau tias kev lag luam thiab kev tshaj tawm yog tsom rau cov neeg siv khoom thiab cov khoom lag luam uas lawv yuav muaj txiaj ntsig ntau tshaj plaws.

Nrog rau lub caij so khoom noj khoom haus txuas ntxiv, lub sijhawm tseem yog qhov tseem ceeb. Thiab muaj ib qho kev lag luam dynamic thiab kev txhawb nqa yog qhov tseem ceeb. Qhov no yuav tsum tau muab tso rau ntawm cov khoom muag uas twb muaj lawm thaum xav tau. Tab sis nws kuj yuav tsum tuaj yeem hloov kho sai sai rau kev hloov pauv cov neeg siv khoom xav tau nyob rau lub sijhawm ntev mus txog rau lub caij so.

Lub cev yuav khoom yog pem hauv ntej thiab nruab nrab dua

Raws li cov neeg siv khoom xav muab xyoo tas los cuam tshuam txog kev cuam tshuam txog kev cuam tshuam hauv qab lawv, khw muag khoom yog ib qho tseem ceeb rau lawv cov phiaj xwm hnub so. Cov neeg yuav khoom npaj yuav ua ib nrab ntawm lawv cov hnub so yuav khoom hauv khw xyoo no.

Txawm li cas los xij, cov neeg muag khoom paub paub paub txog qhov kev xav mus yuav hauv khw yog ntau tshaj li kev lag luam. Kev loj hlob ntawm cov neeg siv khoom tab tom nrhiav ntau dua los ntawm qhov kev paub dhau los, uas qhia txog qhov xav tau ntawm cov kev pabcuam uas nqa ib yam dab tsi ntxiv - txawm tias qhov muaj peev xwm noj ua ntej / tom qab kev yuav khoom, tau txais kev kho mob ntawm lub tsev kho kom zoo nkauj, lossis tsuas yog khaws cov khoom hauv online.

Qhov tseeb, raws li cov neeg siv khoom pib pom qhov nce nqi ntawm kev xa khoom hauv tsev, kev khaws khoom hauv khw tau dhau los ua qhov sib txawv rau cov khw muag khoom. Yuav luag xya hauv kaum Cov neeg yuav khoom hais rau Accenture tias muaj qhov chaw khaws khoom tshwj xeeb hauv khw tam sim no yuav cuam tshuam rau lawv cov kev xaiv ntawm cov khw muag khoom.

Leaning mus rau live-streaming

Qhov kev tsis pom kev ntawm cov ciam teb ntawm kev yuav khoom hauv online thiab lub cev yog ua rau cov khw muag khoom tshiab xav txog kev tsim khoom hauv khw thiab siv cov thev naus laus zis zoo dua los pab lawv cov neeg ua haujlwm xa cov kev paub zoo tshaj.

Ib qho piv txwv zoo yog qhov sib txawv rau kev nyob streaming ncaj qha los ntawm khw muag khoom. Twb tau, ib nrab ntawm cov khw muag khoom hauv Accenture qhov kev tshawb fawb tau hais tias lawv tab tom npaj siv lub khw los ua lub streaming studio lossis tsim qhov chaw yuav khoom virtual tshwj xeeb tshaj yog rau lub caij so.

NordstromPiv txwv li, tau muab cov kwj nyob rau hauv pawg xws li kev zoo nkauj, tsev thiab khaub ncaws txij li xyoo tas los. Koj tuaj yeem nrhiav qee tus ntawm lawv cov koom tes hauv khw hauv lawv lub vev xaib uas tau tsim cov yeeb yaj kiab mini-testimonial rau qhov tshwj xeeb. Lawv kuj tau khiav cov hnub so-themed kev zoo nkauj zoo nkauj qhia nrog cov kws tshaj lij los ntawm cov lag luam ua lag luam, suav nrog kev pom tus kheej los ntawm cov kws tshaj lij pleev xim Charlotte Tilbury.

Ib yam li ntawd, Avon yog siv live-streaming, suav nrog kev sib tham video, muag muag, kev sib tham thiab cov kev pabcuam virtual, uas yog kev sib txuas lus siab ntawm kev qhia thiab koom nrog cov neeg siv khoom.

Piv txwv li cov no tsis yog tsuas yog kev lom zem thiab koom nrog kev txhawb nqa kev muag khoom hauv online, lawv tseem yog lub sijhawm zoo los nqis peev hauv thiab siv cov txuj ci ntawm cov neeg ua haujlwm hauv ntej, muab cov neeg ua haujlwm ib txoj hauv kev tshiab los nrhiav lawv lub suab, tso saib. lawv cov kev txawj ntse thiab nce lawv txoj haujlwm.

Targeting cov neeg siv khoom

nrog khw muag khoom npaj lawv cov nyiaj so koobtsheej kom zoo dua qub, cov khw muag khoom nrhiav kom muaj txiaj ntsig zoo yuav tsum tau ntse dua txog txoj hauv kev uas lawv tsom lawv cov kev tshaj tawm thiab kho lawv cov kev paub hauv khw muag khoom.

Nrhiav kev lom zem, zoo siab thiab muaj tswv yim tshiab uas tau tsav los ntawm kev siv thev naus laus zis los ua kom tau raws li cov neeg siv khoom xav tau thiab kev tsim khoom lag luam ntxiv yuav yog lub hauv paus rau kev xa cov kev nco qab, txaus siab rau cov neeg siv khoom xav tau, thiab thaum kawg xa cov kab noj qab haus huv saum toj thiab hauv qab no hnub so thiab dhau mus.