Kev Lag Luam Tsis Muaj Dej Haus Dej Cawv Tshaj $11B Hauv 2022

Ob peb xyoos dhau los no, cov neeg siv khoom tau xyaum ua kom paub qab hau ntau dua, txawm hais tias yog kev zam, haus cov dej haus uas tsis muaj pov thawj lossis tsov-striping - hloov ntawm cov dej qab zib tsis muaj dej cawv thiab cov dej qab zib tsis tu ncua,

Xyoo 2022, kev muag khoom ntawm cov dej haus tsis muaj cawv loj hlob ntau dua 7% hauv ntim thoob 10 lub lag luam tseem ceeb hauv ntiaj teb, tshaj $ 11 nphom hauv kev lag luam tus nqi. Qhov no yog nce los ntawm $ 8 nphom hauv xyoo 2018, raws li IWSR Kev Tshawb Fawb Kev Lag Luam.

Qhov kev loj hlob ntawm kev loj hlob yuav tsum dhau ntawm plaub lub xyoos dhau los, txuas ntxiv ntawm CAGR ntawm 7%, piv rau CAGR ntawm 5% ntawm 2018 thiab 2022.

"Cov qeb tsis muaj dej cawv tsis muaj zog nthuav tawm txoj hauv kev rau kev muag khoom nce ntxiv raws li cov neeg siv khoom raug xaiv los ntawm cov dej haus xws li cov dej qab zib thiab dej" cov lus Susie Goldspink, Lub taub hau ntawm Tsis muaj- thiab qis-Cawv, IWSR Kev Tshawb Fawb Kev Lag Luam Dej Haus. "Cov tswv lag luam muaj lub sijhawm los nrhiav cov neeg tsis haus cawv."

IWSR hais txog kev nthuav dav hauv kev saj, kev tsim khoom thiab 'kev sib txawv ntawm kev siv sijhawm' yog tsav cov qeb kev loj hlob.

Kaum lub khw tau tshuaj xyuas rau daim ntawv tshaj tawm no, suav nrog Australia, Brazil, Canada, Fabkis, Lub Tebchaws Yelemees, Nyiv, South Africa, Spain, UK thiab Asmeskas.

Muab credit rau qeb tsis muaj dej cawv rau qeb txoj kev loj hlob - qhov kev lag luam yuav tsum suav nrog ntau dua 90% ntawm tag nrho pawg kev loj hlob. Cov khoom tsis muaj cawv loj hlob los ntawm 9% hauv 2022.

"Raws li ntau tus neeg xaiv kom tsis txhob haus cawv nyob rau qee lub sijhawm - lossis zam nws tag nrho - tsis haus cawv tsis tu ncua nce nws feem ntawm pawg tsis muaj / qis," Goldspink hais.

Nws hais ntxiv tias "Tsis muaj cawv loj hlob sai dua li cawv tsawg hauv ntau lub khw," nws hais ntxiv. "Lub teb chaws uas qhov no tsis siv, xws li Nyiv thiab Brazil, yog cov khw muag cawv qis thaum ntxov nrog lub hauv paus me me."

Lub teb chaws Yelemees, tam sim no lub lag luam loj tshaj plaws uas tsis muaj cawv thiab cawv tsawg hauv ntiaj teb, tab tom qhia cov lus cog tseg tshaj plaws. Tab sis kev ua lag luam tawm tsam thiab IWSR kwv yees tias lub teb chaws Yelemees yuav pom pib pom kev loj hlob qeeb vim kev lag luam kev loj hlob.

IWSR cia siab tias Australia, Canada thiab Asmeskas yuav pom ob tus lej loj hlob los ntawm 2026.

Lwm yam loj takeaways ntawm tsab ntawv ceeb toom:

Tsis-Alcoholic Beer: Qhov txiaj ntsig loj tshaj plaws rau NA qeb kev loj hlob (70%) yog tsis muaj cawv npias thiab cider. Tebchaws Asmeskas thiab Nyij Pooj yog cov lag luam loj tshaj plaws rau RTDs tsis muaj cawv (npaj-rau-dej). "Tsis muaj cawv cawv yuav pom qee qhov kev loj hlob zoo dua, vim tias cov tswv lag luam nqis peev hauv kev tsim kho tshiab, thiab cov khoom lag luam tau muab ntau qhov chaw los ntawm cov khw muag khoom thiab kev lag luam," tsab ntawv ceeb toom hais.

Ntau tus neeg siv khoom paub tab: Millennials yog pab pawg hnub nyoog rau cov tsis muaj- thiab cov neeg siv khoom tsawg. IWSR pom tias cov neeg siv khoom hauv pawg hnub nyoog no nyiam hloov pauv ntawm cawv thiab tsis yog (lossis qis) - 78% ntawm cov neeg siv khoom tsis muaj cawv lossis cawv tsawg kuj haus cawv cawv. Abstainers - cov neeg uas tsis haus dej haus tag nrho - tam sim no suav txog 18% ntawm cov neeg siv dej cawv tsawg. 9 ntawm 10 lub lag luam tau pom kev nce ntxiv hauv kev zam.