Lub neej yav tom ntej ntawm kev muag khoom tsis tau muaj Murkier

Nyob rau hnub Friday yav tsaus ntuj tsev neeg tawm mus, Kuv pom kuv tus kheej hauv Pittsburgh cheeb tsam khw khw uas dais cov cim paub pom nyob rau ntau txhiab lwm lub tuam tsev uas tseem ceeb ntawm cov khw muag khoom. Ib qho ntawm cov thauj tog rau nkoj tseem ceeb tau yog 200,000 square feet Sears - tam sim no qhov tsaus nti, khoob qhov tsua tos kom rov ua dua.

Kev ploj mus kuj yog qee tus neeg muag khoom lag luam poob nyiaj uas nws hnub tau suav zoo ua ntej kev sib kis thoob plaws lub Peb Hlis 2020. JC Penney tab tom dai rau tab sis nyob ntawm ib nrab ntawm qhov chaw nws tau ua. Kev tsheb khiav tsis zoo rau ib hmo Friday.

30+ xyoo dhau los ntawm kuv lub neej kev tshaj lij tau ua txhua yam hais txog kev muag khoom thiab kev lag luam thev naus laus zis, tsim cov cuab yeej thiab cov txheej txheem tshawb fawb rau kev kwv yees thiab nkag siab cov neeg siv khoom. Thaum kuv taug kev hauv lub khw kuv xav txog qhov tseeb tias "cov kws tshaj lij" tau qhia peb rau ob peb xyoos dhau los tias cov khw yuav tuag. Txawm li cas los xij kuv xav tsis thoob thaum pom ob peb tus txheeb ze tshiab uas kuv tsis tau hnov ​​​​txog kev qhib khw hauv khw no.

Ticknors yog Beachwood, Ohio-raws li cov saw hlau ntawm cuaj lub khw muag khaub ncaws uas muaj hnub nyoog li plaub xyoos thiab qhib nws qhov chaw Pittsburgh tsawg dua ib xyoos dhau los, nyob rau nruab nrab ntawm kev sib kis. Cov khw muag khoom khau zam, Khau Fly, ua haujlwm txog kaum lub khw muag khoom hauv Pennsylvania thiab Virginia. Thiab Evereve, Kuv tau kawm, yog Minnesota-raws li cov khw muag khoom zam ntawm "cov khoom lag luam kho rau niam," nrog txog 100 lub khw lawv kuj tau qhib lub khw ntawm no nyob rau qhov siab ntawm kev sib kis thiab tseem muaj zog.

Kuv tau xav tias cov no tsuas yog dandelions sprouting tawm ntawm lub pob zeb ntawm lub khw meltdown, sai sai rau wither thiab mus rau noob. Los yog tej zaum qhov no yog pov thawj ntawm micro-targeting (vs. lub khw muag khoom) mus rau qhov kev lag luam ntawm cov khw muag khoom zoo li trending?

Yog tias cov khw muag khoom tuag, yuav ua li cas piav qhia qhov kev tshawb fawb tsis ntev los no ntawm kev khiav tsheb ntawm cov khw hauv cheeb tsam Philadelphia uas pom qhov pom tseeb rov qab-rov qab los ntawm cov pej xeem cov nyiaj tau los? Nyob rau hauv ib tsab xov xwm tsis ntev los no, Bucks County Courier Times tau tshaj tawm tias cov ntaub ntawv xov tooj smartphone tau sau los ntawm Placer.ai, uas tshwj xeeb hauv cov neeg siv khoom taug kev taug kev, pom tias ntau lub khw hauv Philadelphia metro cheeb tsam muaj tag nrho lossis ze li ntawm tag nrho cov neeg nyob thiab txog li tsis khoom ua ntej muaj kev sib kis. Cov ntaub ntawv tseem qhia tau tias cov khw muag khoom tshiab tau qhib ntawm qhov xav tsis thoob.

Lub caij no, ib lub koom haum peev ntawm cov peev nyiaj txiag thiab lub khw muag khoom, Simon Property Group
SPG
, tsis ntev los no tau txiav txim siab yuav Kohl's, ib txwm muag muag khoom muag. Yog tias ua tiav, Simon thiab Brookfield Asset Management yuav ntxiv Kohl rau cov ntaub ntawv uas suav nrog JC Penney thiab lwm lub npe nrov, vam tias yuav tau txais txiaj ntsig los ntawm kev txhawb nqa thiab loj hlob lawv.

Cov no yog tag nrho cov cim qhia txog yav tom ntej ntawm kev muag khoom, tab sis tsis muaj leej twg paub meej txog qhov twg yuav mus.

Nov yog qee cov cim qhia. Ib qho kev lag luam zoo li tsawg kawg yuav tshwm sim thiab tej zaum yuav tau tuav. Inflation yog noj nyiaj txiag hauv tsev. Hauv ntau lub zej zog, kev xauj tsev tau mus txog qib tsis muaj nqis. Cov tswv tsev nyob hauv ntau qhov chaw ntawm lub tebchaws twb tau kim ua ntej cov nqi tsev qiv nyiaj pib nce siab. Qhov poob ntawm cov nqi vaj tsev zoo li tau hais tseg nyob rau hauv ib puag ncig kev lag luam uas zoo li yuav tsis zoo.

Txawm li cas los xij, txhua yam tsis yog boom thiab gloom.

Muaj qhov tshwm sim ntawm qhov tshiab hauv kev siv thev naus laus zis thiab cov khw muag khoom sib koom ua ke piv txwv li metaverse (tseem hu ua Web 3), txhais los ntawm social media kws tshaj lij Cathy Hackl Raws li, "Dab tsi tshwm sim thaum lub ntiaj teb dhau los ua daim ntawv tshaj tawm, cov neeg hlau muaj qhov laj thawj ntawm qhov chaw thiab cov neeg pabcuam virtual muaj kev sib raug zoo nrog cov neeg siv khoom." Yog tias nws yog, leej twg xav tau lub khw, cia nyob ib leeg lub khw?

Nws tshwm sim rau kuv tias Pittsburgh tej zaum yuav yog ib qho ntawm cov chaw hauv av xoom uas lub neej tom ntej ntawm cov khw muag khoom tau txiav txim siab, nyob deb ntawm cov chaw ntawm nyiaj txiag thiab zam. Ib zaug hu ua "Lub Nroog Steel," nws tsis ntev los no ranked li lub nroog pheej yig tshaj plaws hauv ntiaj teb mus yuav ib lub tsev thiab tau dhau los ua lub chaw thev naus laus zis nrog Carnegie Mellon University (CMU) thiab University of Pittsburgh ua thawj coj hauv software, robotics thiab bioscience tshawb fawb.

Qhov ntawd yuav piav qhia vim li cas Meta, lub npe tshiab rau Facebook, tau nyob ib qho ntawm nws qhov chaw tsim kho thev naus laus zis tom ntej hauv Pittsburgh; yog tshaj tawm 34 qhib rau cov kws tshawb fawb thiab cov kws tshaj lij; thiab npaj siab qhib lub khw muag khoom Meta uas cov neeg yuav khoom tuaj yeem sim cov khoom siv virtual thiab kev paub dhau los. Uber
UBER
tau muaj ib lub hauv paus ntawm cov tsheb autonomous ntawm no ib ntus, thiab muaj ntau lub tuam txhab neeg hlau hauv cheeb tsam.

Muab nws tag nrho ua ke thiab yav tom ntej ntawm cov khw muag khoom yog hais txog qhov tsaus ntuj li nws puas tau ua. Ib yam yog qhov tseeb, txawm li cas los xij, cov neeg siv khoom yog nyob hauv nruab nrab ntawm txhua qhov. Lawv ciaj sia thiab zoo thiab ib txwm xav koom nrog cov npe zoo, cov tuam txhab tshiab, thiab cov khoom tshwj xeeb.

Yog li, qhov kev sib tw muaj nyob rau cov tuam txhab los txiav txim siab nws thiab ua qhov pheej hmoo raug.