Kev cuam tshuam tsuas yog pib xwb

Txij li thaum Sustainability yog ib lub ntsiab lus ntawm txhua tus neeg muag khoom lub siab, kuv xav tias nws yuav pab tau kom muab tag nrho cov ntsiab lus rau hauv kev xav nrog qee qhov muag-qhib cov ntaub ntawv los ntawm ib daim ntawv qhia tsis ntev los no First Insight uas tau tsim los ntawm kev koom tes nrog Baker Retailing Center ntawm Wharton School of the University of Pennsylvania. First Insight tau tshaj tawm cov ntawv tshaj tawm zoo sib xws thaum ntxov 2020, thiab cov kev hloov pauv ntawm cov neeg siv khoom xav uas tau hloov pauv hauv ob peb xyoos tsuas yog tsis muaj dab tsi luv luv ntawm qhov tseem ceeb. Cov hom lag luam thiab cov khw muag khoom uas pib sib koom ua ke cov kev nyiam ntawm cov tiam tam sim no yuav yog qhov zoo tshaj plaws npaj rau yav tom ntej.

Txij li xyoo 2019, ntau Gen Zers tau loj hlob mus rau cov tub ntxhais hluas, lawv lub suab tau dhau los ua lub zog loj hauv ntiaj teb. Cov pawg neeg pej xeem no suav nrog cov tub ntxhais hluas yug tom qab xyoo 1997, txhais tau hais tias cov tswv cuab qub tshaj plaws ntawm cov tiam no muaj 25 xyoo no. Kuj tseem hu ua "Tik Tok" tiam, lawv tau mob siab rau ua cov kev xaiv uas haum rau lawv cov txiaj ntsig. Feem ntau cov kev xaiv no muab kev noj qab haus huv ntawm lub ntiaj teb ua ntej, thiab suav nrog kev txo qis ntawm kev noj, txo cov pa roj carbon hneev taw, txhawb nqa cov neeg tsim khoom me me thiab cov lag luam hauv zos, koom nrog kev lag luam ncig, thiab kev yuav khoom yav dhau los - tsis yog khoom tshiab. Tsis muaj ib tiam neeg ua ntej lawv tau qhia tib yam kev cog lus rau txhua qhov teeb meem hauv zej zog txij li Boomers tau tawm tsam Nyab Laj Tsov Rog thaum xyoo 1960s / 1970s thaum ntxov. Cov khw muag khoom thiab cov khoom lag luam yuav tsum tau ua tib zoo saib xyuas, vim tias los ntawm 2031, Bank of America kwv yees tias Gen Z cov nyiaj tau los yuav dhau ntawm lawv cov neeg laus tom ntej, Millennials, thiab lawv yuav dhau los ua "ib tiam neeg cuam tshuam tshaj plaws."

Qhov kev cuam tshuam no twb tau zoo lawm. Peb tau pom tias cov neeg siv khoom Gen Z muaj lub zog loj ntawm kev yaum cov neeg laus thaum nws los txog rau kev txiav txim siab nyob ib puag ncig kev ruaj ntseg. Tag nrho peb lub hlis twg ntawm Gen Z cov neeg siv khoom hais tias kev ruaj ntseg tseem ceeb dua rau lawv dua li lub npe lag luam thaum txiav txim siab yuav khoom. Raws li qhov tshwm sim ntawm Gen Z muaj kev cuam tshuam rau lawv cov niam txiv Gen X ntawm qhov teeb meem no, Gen X cov neeg siv khoom nyiam mus kav khw muag khoom lag luam tau nce 24 feem pua ​​thiab lawv txaus siab them ntau dua rau cov khoom lag luam ruaj khov tau nce 42 feem pua ​​txij li xyoo 2019. Qhov tseeb, cov neeg siv khoom thoob plaws. txhua tiam neeg-los ntawm Baby Boomers mus rau Gen Z-yog tam sim no txaus siab siv ntau dua rau cov khoom lag luam ruaj khov. Tsuas yog ob xyoos dhau los, tsuas yog 58 feem pua ​​​​ntawm cov neeg siv khoom thoob plaws txhua tiam neeg tau txaus siab siv ntau dua rau cov kev xaiv ruaj khov. Niaj hnub no, ze li ntawm 90 feem pua ​​​​ntawm Gen X cov neeg siv khoom tau hais tias lawv yuav txaus siab siv 10 feem pua ​​​​lossis ntau dua rau cov khoom lag luam ruaj khov, piv rau ntau dua 34 feem pua ​​​​ob xyoos dhau los. Kev mloog lub suab ntawm cov neeg siv khoom qhib ntau lub qhov rooj rau cov khw muag khoom uas lawv muaj, tej zaum, tsis xav txog ua ntej. Muab cov khoom lag luam ruaj khov, txawm tias lawv raug nqi ntau dua, yuav tsum yog lub hom phiaj ntawm txhua tus neeg muag khoom thiab cov khoom lag luam niaj hnub no yog tias lawv cia siab tias yuav muaj kev sib tw tag kis. Thaum kawg, cov khoom lag luam ruaj khov yuav tsum tsis txhob raug nqi ntau dua los tsim thiab xa tawm - tab sis, qhov ntawd yog kev taug kev.

Thaum txoj kev tshawb fawb yav dhau los tau ua tiav, cov neeg laus tsis tau paub txog kev ruaj ntseg zoo li niaj hnub no. Kev sib kis thoob ntiaj teb tau ua rau ntau tus xav rov qab xav txog lawv cov kev noj thiab nws qhov cuam tshuam rau kev noj qab haus huv ntawm lub ntiaj teb, tab sis Gen Z tau ua raws li qhov tseem ceeb ntawm lawv cov txiaj ntsig kev ruaj khov thaum tseem qhia thiab cuam tshuam rau tiam neeg uas tuaj ua ntej lawv.

Daim ntawv tshaj tawm kuj tau qhia tias feem ntau ntawm cov neeg teb thoob plaws txhua tiam neeg muaj kev cia siab tias cov khw muag khoom thiab cov khoom lag luam yuav ua raws li txoj hauv kev ruaj khov. Nws yog qhov nthuav kom nco ntsoov tias muaj ntau tiam neeg, qhov tsis sib xws nyob ib puag ncig qhov "sustainability" txhais tau tias. Cov neeg laus - Millennials (46%), X (48%), thiab Boomers (44%) - pom zoo tias kev ruaj khov txhais tau hais tias "cov khoom tsim los ntawm cov khoom siv rov ua dua tshiab, muaj kev ruaj khov thiab zoo li qub-siv fibers thiab cov ntaub ntawv." Lub caij no, ze li ib nrab ntawm Gen Zers tau coj txoj kev ntseeg ntawd mus ntxiv thiab ntseeg tias kev ruaj khov txhais tau tias "kev tsim khoom ruaj khov". Tseem muaj lwm pab pawg muaj lwm txoj kev txhais. Kuv yuav hais txog qhov kev xav tau kom meej meej ntawm cov ntsiab lus hauv ib daim tom ntej.

Txog tam sim no, ib yam yuav luag txhua tus tuaj yeem pom zoo yog tias ntim khoom yuav tsum muaj kev ruaj ntseg. Thoob plaws ntau tiam neeg, 73 feem pua ​​​​ua ke xav tias kev ntim khoom ruaj khov yog qhov tseem ceeb heev niaj hnub no, piv rau 58 feem pua ​​​​ntawm xyoo 2019. Tsis tas li ntawd, 71 feem pua ​​​​ntawm txhua tus neeg tau soj ntsuam ntseeg tias kev xa khoom hauv online muaj ntau tshaj ntawm cov ntim thiab ntau tshaj peb lub hlis twg nyiam eco- tus phooj ywg ntim. Qhov no tsis txawm suav nrog lub tswv yim ntawm kev xa rov qab… ntxiv rau xav txog ntawm no.

Nyob rau lub asthiv tom ntej no, kuv yuav nthuav tawm ntau cov ntaub ntawv qhia nyob rau hauv cov ntaub ntawv no, uas delve rau hauv cov khoom nyiam thiab yuav ua li cas lawv cuam tshuam rau thaj chaw muag khoom dav dua.