Lub Demise Ntawm E-Commerce yog qhov loj heev

Qhov no yog ib lub ntsiab lus uas tau nyob rau hauv lub siab ntawm ntau tus thawj coj hauv khw muag khoom thiab cov neeg saib xyuas kev lag luam hauv lub hlis tsis ntev los no, nrog qee qhov taw qhia txog kev txo qis kev lag luam e-lag luam loj hlob thiab sib faib ntawm kev muag khoom raws li pov thawj ntawm kev thim rov qab mus rau theem ua ntej kev sib kis. Piv txwv li, ShopifyKAV
Tus Thawj Saib Xyuas Haujlwm Tobi Luke tau sau rau hauv a tsab ntawv rau cov neeg ua haujlwm:

"Dab tsi peb pom tam sim no yog qhov sib xyaw rov qab mus rau kwv yees qhov twg cov ntaub ntawv ua ntej-Covid yuav tau qhia tias nws yuav tsum nyob rau lub sijhawm no. Tseem loj hlob tsis tu ncua, tab sis nws tsis yog qhov muaj txiaj ntsig tsib xyoos ua ntej. Thaum kawg, tso qhov thawj koom ruam no yog kuv hu ua, thiab kuv tau txais qhov tsis yog lawm. "

Tab sis qhov kev txhais lus no yog yuam kev, thiab nws tsis quav ntsej qee qhov tseeb ntawm lub xeev ntawm e-lag luam hnub no. Rau ib yam, lub tswv yim hais tias e-lag luam yog qee yam hauv kev poob qis yog raws li qhov nqaim thiab tsis pom kev ntawm cov ntaub ntawv. Thaum peb saib e-lag luam raws li qhov piv ntawm tag nrho cov khw muag khoom muag, nws yeej zoo li kev loj hlob tau qeeb. Tab sis qhov kev xav no tsis quav ntsej qhov tseeb tias tag nrho cov khw muag khoom muag kuj tau loj hlob, tsuas yog ntawm tus nqi qeeb dua li kev lag luam e-lag luam.

Hauv lwm lo lus, qhov txheeb ze ntawm kev lag luam e-lag luam tau qeeb, tab sis qhov kev loj hlob ntawm cov nyiaj tau los ntawm e-lag luam tau ua kom nrawm dua. Qhov tseeb, raws li cov ntaub ntawv los ntawm US Census Bureau, nyob rau hauv kaum ob lub hlis ntawm Q3 2021 txog Q3 2022, US e-lag luam muag khoom tshaj $ 1T thawj zaug. Xyoo-rau-hnub kev muag khoom e-lag luam hauv Asmeskas tau nce 87% los ntawm tib lub sijhawm xyoo 2019, ua ntej muaj kev sib kis. Tag nrho Asmeskas kev muag khoom e-lag luam rau tag nrho lub sijhawm ntawm kev sib kis (los ntawm Q2 2020 txog Q3 2022) yog ntau dua $ 630B siab dua li kev kwv yees ua ntej kis thoob qhov txhia chaw.

Yog li vim li cas qee cov tib neeg tseem sib cav tias e-lag luam poob qis? Ib qho laj thawj yog tias lawv tau tsom mus rau qhov kev ntsuas tsis raug. Piv txwv li, qee tus tau taw qhia rau Amazon'sAMZN
Tshuag nqi poob raws li pov thawj tias e-lag luam tawm tsam. Tab sis qhov no tsis quav ntsej qhov tseeb tias tus nqi Tshuag tsis cuam tshuam rau cov tuam txhab cov nyiaj tau los, thiab kev muag khoom e-lag luam tsuas yog ib ntu ntawm Amazon tus qauv ua lag luam nyuaj zuj zus.

Lwm qhov laj thawj saib tsis taus yog qhov tseeb tias kev muag khoom e-lag luam thoob plaws cov khoom lag luam tau cuam tshuam ntau qhov sib txawv los ntawm kev sib kis. Qee pawg, xws li tsoos tsho, tau muaj kev muag khoom e-lag luam siab, uas tau ploj zuj zus vim cov neeg siv khoom zoo siab rov qab mus rau tom khw. Tab sis lwm pawg, xws li khoom noj khoom haus, tau ntsib kev nce mus tas li hauv kev lag luam e-lag luam ntawm kev muag khoom.

Qhov tseem ceeb tshaj plaws, qhov kev sib tham no tsom mus rau lub ntsiab lus tsis tu ncua ntawm qhov kev lag luam e-lag luam tiag tiag. Puas yog kev txiav txim nqa mobile ntawm TargetTGT
los ntawm lub khw muag khoom hauv zos e-lag luam? Yuav ua li cas txog cov khoom noj uas muag los ntawm ib tus neeg muag khoom ywj pheej los ntawm kev lag luam hauv online xws li Instacart?

Qhov tseeb yooj yim yog tias ntau tus neeg siv khoom tau pom cov khoom tshiab los ntawm kev paub txog digital es tsis yog hauv khw muag khoom. Ib daim ntawv ntsuam xyuas ntawm Asmeskas cov neeg siv khoom tau ua nyob rau lub Kaum Ib Hlis los ntawm Cov neeg siv khoom tshiab thiab Coefficient Capital, pom tias Generation Z cov neeg siv khoom muaj kwv yees li ib nrab ntawm qhov zoo li Millennials nrhiav cov khoom zoo nkauj tshiab hauv khw tab sis peb zaug ntau dua yuav pom lawv ntawm TikTok thiab YouTube. Qhov tseeb, Forrester Tsis ntev los no kwv yees tias 61% ntawm tag nrho cov kev muag khoom hauv Teb Chaws Asmeskas tam sim no cuam tshuam los ntawm kev paub txog digital, thiab cov haujlwm uas 70% ntawm tag nrho cov kev muag khoom yuav raug cuam tshuam los ntawm 2027.

Hauv kev xaus, lub tswv yim tias kev lag luam e-lag luam poob qis yog nyob ntawm qhov nqaim thiab tsis meej pem ntawm cov ntaub ntawv. Qhov tseeb, kev lag luam e-lag luam tau muaj kev loj hlob muaj zog, tau tsav los ntawm kev hloov pauv mus tas li hauv cov neeg siv khoom nrhiav cov khoom tshiab thiab txiav txim siab yuav khoom. Cov khw muag khoom uas underestimate tus qauv no ua li ntawd ntawm lawv tus kheej txaus ntshai. E-lag luam nyob ntawm no nyob, thiab nws lub neej yav tom ntej zoo li ci ntsa iab.