Cov neeg tuaj saib tsis sib xws ntawm NFL Games thiab txhua yam dav dav

Kev ua kis las feem ntau thiab NFL tshwj xeeb hauv kev saib TV hauv 2022. Raws li tsis ntev los no tso tawm cov ntaub ntawv los ntawm NielsenNLSN
, kev ua kis las suav rau 94 ntawm 100 feem ntau saib telecasts xyoo tas los. NFL ib leeg suav nrog cov ntaub ntawv 82 ntawm 100 telecasts, nce los ntawm 75 hauv 2021. Cov kev sib tw ncaws pob uas tseem tshuav rau lub xyoo yog tsib kev ncaws pob hauv tsev kawm qib siab, peb qhov kev sib tw World Cup, ob qhov kev ua si hauv tsev kawm qib siab, ib lub caij ntuj no Olympics tom qab Super Bowl) thiab Kentucky Derby.

Plaub ntawm qhov tseem tshuav rau lub xov tooj cua tau tshaj tawm xov xwm tshaj tawm uas tau tshaj tawm hauv ntau txoj kev; lub xeev ntawm lub Union chaw nyob, ib nrab-lub sij hawm kev xaiv tsa tau tshwm sim, thawj telecast ntawm lub ib hlis ntuj 6 pawg neeg lub rooj sib hais thiab Ukraine Thawj Tswj Hwm Volodymyr Zelensky chaw nyob ntawm US Capitol. Rounding tawm sab saum toj 100 yog Macy's Thanksgiving Day Parade thiab Oscars. Tsis muaj World Series games lossis NBA Finals kev ua si uas tawg rau saum 100.

Kev ua kis las tau raug hu ua qhov kawg ntawm cov seem ntawm cov kab TV ib zaug dominance. Raws li Kev ua si nawv, feem ntau saib scripted lom ze telecast ntawm lub xyoo yog lub premiere Yellowstone cov lub caij thib tsib uas tau tshaj tawm thoob plaws ntau lub ParamountLUB NEEJ
Ntiaj teb no networks. Qhov kev zov me nyuam nruab nrab tsuas yog 12.5 lab tus neeg saib. Qhov zoo tshaj plaws kev lom zem kev pab cuam rau tag nrho cov ntawm 2022 yog lub FBI ntawm CBS uas qhov nruab nrab paltry 7.2 lab tus neeg saib.

Nruab Nrab Cov Neeg Saib Xyuas Lub Caij Nyoog

NFL Games (hauv lab)

2022 16.7

2021 17.1

2020 15.4

2019 16.5

2018 15.8

2017 15.0

2016 16.5

2015 18.7

2014 17.6

Tau qhov twg los: Nielsen

Txawm hais tias nws qhov kev ntsuam xyuas txuas ntxiv tseem ceeb, NFL cov neeg saib tsis pom zoo rau 2022 lub caij tsis tu ncua. Thoob plaws txhua qhov chaw saib, qhov nruab nrab cov neeg tuaj saib tag nrho 16.7 lab, piv rau 17.1 lab hauv 2021. Qhov laj thawj tseem ceeb rau qhov kev poob qis yog AmazonAMZN
Prime's exclusive coverage ntawm Thursday Night Football hloov tri-casting ntawm Fox, NFL Network thiab Amazon Prime lub caij dhau los.

Amazon Thawj: Hauv nws thawj lub caij tsis tu ncua ntawm NFL kev pab them nqi, Nielsen tau tshaj tawm Amazon nrog qhov nruab nrab 9.6 lab tus neeg saib uas suav nrog kev saib saum huab cua thiab sab nraum tsev. (Amazon thawj tog saib kev ntsuas tau tshaj tawm 11.3 lab tus neeg saib.) Amazon cov kev ua si tau qis tshaj hnub Thursday hmo ntuj txij li xyoo 2013 thaum NFL Network tshwj xeeb tshaj tawm TNF. Lub caij dhau los Thursday ua si nruab nrab 16.4 lab tus neeg saib. Txawm li cas los xij, Thursday Night Football yog qhov kev pabcuam saib tshaj plaws hauv txhua lub TV rau 13 ntawm 15 hnub Thursday ua si.

Amazon tau sau tseg tias lawv cov kev ua si hmo Thursday muaj hnub nyoog nruab nrab ntawm 47, xya xyoo qis dua NFL kev ua si hauv xov tooj cua. Tsis tas li ntawd, Amazon tau tshaj tawm tias 49% ntawm nws cov neeg tuaj saib yog cov neeg 18-49, piv rau 35% rau NFL kev ua si hauv xov tooj cua thiab 22% rau txhua lub sijhawm zoo tshaj plaws hauv TV. Nielsen tshaj tawm Amazon Prime qhov kev pabcuam ncaws pob muaj tsev neeg cov nyiaj tau los nruab nrab $ 98,500, siab dua li xov tooj cua ntawm $ 82,800.

NBC: NBC's Sunday Night Football yog nyob rau hauv txoj kev mus ua TV lub siab tshaj plaws nyob rau hauv lub sij hawm prime qhov kev pab cuam rau ib tug unprecedented 12 xyoo sib law liag. Rau 2022, NBC's Hnub Sunday Night pob ntawm NFL kev ua si nruab nrab ntawm Tag Nrho Cov Neeg Tuaj Saib Xyuas (TAD) ntawm 19.9 lab tus neeg saib, nce 3% los ntawm 2021 (19.3 lab). Nws yog lawv cov neeg tuaj saib siab tshaj plaws txij li xyoo 2019. Rau lub caij NBC muaj cuaj qhov kev ua si uas nruab nrab ntau dua 20 lab tus neeg saib, piv rau tsib xyoo 2021. Qhov kawg kev ua si ntawm lub xyoo (Detroit vs. Green Bay) nruab nrab 23.6 lab tus neeg saib, NBC lub caij saib feem ntau kawg txij li xyoo 2016. NBC qhov kev ua si siab tshaj plaws ntawm lub caij yog nyob rau yav tsaus ntuj Thanksgiving (New England vs. Minnesota) ntawm 24.8 lab tus neeg saib. Rau qhov qhib hnub Sunday Night Football nruab nrab 23.2 lab tus neeg saib (Tampa vs. Dallas).

Nyob rau hauv 2022, Sunday Night Football teeb tsa cov neeg tuaj saib cov ntaub ntawv ntawm cov xov xwm digital (Peacock, NBCSports.com, NBC Sports app, thiab NFL Digital cov khoom) nrog qhov nruab nrab feeb cov neeg tuaj saib ntawm 1.17 lab. AMA yog 36% nce los ntawm 2021 (843,000) thiab cim thawj thawj zaug Hnub Sunday Night Football cov neeg tuaj saib digital tshaj li ib lab tus neeg saib.

CBS: NFL kev ua si ntawm CBS nruab nrab 18.5 lab tus neeg saib rau lub caij 2022, nws cov neeg tuaj saib siab tshaj plaws hauv xya xyoo. Kaum lub teb chaws ua si nrog lub sijhawm 4:25 teev tsaus ntuj (ET) pib, nruab nrab 23.5 lab tus neeg saib. Qhov siab tshaj plaws hauv xov tooj cua hauv CBS yog hnub Thanksgiving thaum ntxov (Buffalo vs. Detroit) uas nruab nrab 31.6 lab tus neeg saib. Qhov kev sib tw yog qhov kev ua si hnub Thanksgiving thaum ntxov tshaj plaws txij li tsawg kawg 1988. Lwm qhov kev ntaus nqi tseem ceeb yog nyob rau lub lim tiam kawg ntawm lub caij (New England vs. Buffalo) uas nruab nrab 22.7 lab tus neeg saib, nce 35% los ntawm kev sib tw ua si ntawm 2021 thiab qhov tshaj plaws saib lub lim tiam kawg telecast txij thaum 2011.

Hma liab: Rau xyoo 2022 ib txwm ua si ntawm Fox, lub network nruab nrab 19.4 lab tus neeg saib, nce 4% ntawm xyoo dhau los. "America's Game of the Week", 4:25 teev tsaus ntuj (ET) kev ua si nruab nrab 24.1 lab tus neeg saib ua rau nws yog qhov kev saib xyuas tshaj plaws hauv TV rau 14^th xyoo sib law liag.

Qhov kev ua si zoo tshaj plaws ntawm lub caij tsis tu ncua (thiab txhua lub sijhawm) yog 4: 25 teev tsaus ntuj (ET) kev ua si ntawm Thanksgiving (New York Giants vs. Dallas), uas nruab nrab 42.1 lab tus neeg saib. Cov neeg tuaj saib tau tshaj li 41.5 lab tsim nyob rau lub Kaum Ob Hlis 1990 hnub Monday hmo ua si ntawm ABC ntawm Giants thiab San Francisco. Los ntawm kev sib piv, lub caij dhau los yav tav su Thanksgiving kev ua si ntawm Las Vegas thiab Dallas nruab nrab 40.8 lab tus neeg saib. Hnub Thanksgiving kev ua si tau ncaws tawm kev ncaws pob hnub so ntawm Fox, nrog Asmeskas ua si Askiv hauv ntiaj teb ncaws pob hnub tom qab thiab tsev kawm qib siab ncaws pob ncaws pob thiab tsis muaj yeej Ohio State ua si tsis muaj yeej Michigan rau hnub Saturday.

Peb qhov kev ua si Thanksgiving yog qhov kev ua si zoo tshaj plaws nyob rau lub caij nyoog ntawm CBS, Fox thiab NBC thiab qhov nruab nrab 33.5 lab cov neeg saib. Lub caij tom ntej, Amazon Prime yuav tshaj tawm TV NFL kev ua si ntawm "Black Friday".

ESPN/ABC: Tus saib tshaj plaws Monday Hmo Football kev ua si Cincinnati vs. Buffalo raug nqi raws li kev sib tw marquee ntawm ob tus neeg sib tw Super Bowl. Qhov kev ua si tau ua ib yam dab tsi txawv kiag li. Midway nyob rau hauv thawj peb lub hlis twg Buffalo's Daman Hamlin vau thiab mus rau hauv lub plawv nres nrog nws lub plawv nres ob zaug tom qab ua ib tug tackle. Nrog Hamlin maj nrawm mus rau hauv tsev kho mob cheeb tsam, qhov kev ua si tau ncua sai sai thiab tom qab ntawd muab tso tseg. Nrog rau qhov xwm txheej ua cov xov xwm thoob ntiaj teb, ESPN qhov kev pabcuam tau xaus thaum 10:09 teev tsaus ntuj (ET) nrog cov neeg tuaj saib nruab nrab ntawm 23.8 lab tus neeg saib, feem ntau saib Monday Hmo Football "kev ua si" txij li thaum ESPN pib tshaj tawm xov tooj cua hauv xyoo 2006.

Rau lub caij Monday Hmo Football qhov nruab nrab 13.8 lab tus neeg saib, 3% poob los ntawm 2021. (Kev ntsuam xyuas tsis suav nrog Buffalo-Cincinnati game.) Qhov kev ntaus nqi tseem ceeb yog lub caij qhib; Denver vs. Seattle uas nruab nrab 19.8 lab tus neeg saib.

Christmas: Nrog NFL txuas ntxiv kev tswj hwm ntawm Thanksgiving thiab nrog Christmas poob rau hnub Sunday, cov pab koomtes tau tshaj tawm peb qhov kev ua si. Cov kev ua si sib tw taub hau-rau-lub taub hau nrog tsib NBA kev ua si tawm hauv ABC / ESPN. Nws hloov tawm tias tsis muaj kev sib tw, NFL kev ua si nruab nrab 21.9 lab tus neeg saib piv rau 4.3 lab rau NBA kev ua si.

Yog vim li cas rau kev saib cov ntaub ntawv: Dhau li ntawm kev lag luam kev lag luam ntawm NFL, txuas ntxiv kev ntsuas muaj zog tuaj yeem raug ntaus nqi rau ntau yam laj thawj. Ob xyoos dhau los, Nielsen pib ntxiv cov neeg saib sab nraum tsev rau lawv cov neeg tuaj saib nruab nrab. Raws li qhov tshwm sim, OOH cov neeg tuaj saib tau suav nrog rau txhua qhov kev tshaj tawm xov xwm nrog NFL (thiab lwm yam kev ua si premiere nyob) tau txais txiaj ntsig zoo tshaj plaws. Piv txwv li, ntawm cov ntaub ntawv siab 42.1 lab cov neeg tuaj saib nruab nrab rau Thanksgiving Day game ntawm Fox, 39% (16.6 lab) saib qhov kev ua si sab nraum lawv lub tsev.

Tsis tas li ntawd, qhov muaj nyob rau hauv kev cai lij choj kev twv txiaj txuas ntxiv mus ntxiv. Ua ntej pib lub caij 2022, American Gaming Association tau kwv yees cov ntaub ntawv 46.6 lab Asmeskas cov neeg laus (18%) tau npaj los twv rau NFL kev ua si, nce 3% los ntawm 2021. Lwm qhov laj thawj yog qhov tseem ceeb txuas ntxiv thiab kev loj hlob ntawm fantasy football ( lwm hom kev twv txiaj). Ua ntej pib lub caij 2022, ESPN, uas yog tus tswv tsev nyiam tshaj plaws fantasy football game, muaj cov ntaub ntawv 11 lab tus tib neeg koom thiab 17.6 lab fantasy pab pawg hauv 2022.

Lwm qhov laj thawj kom cov neeg saib saib (tshwj xeeb yog tias koj tau twv lossis hauv cov pab koomtes fantasy) yog qhov sib tw ua si ze. Axios tshaj tawm thaum lub caij 2022 cov ntaub ntawv 122 ntawm 271 (45%) kev ua si tau txiav txim siab los ntawm rau lub ntsiab lus lossis tsawg dua. Qhov siab dhau los yog xyoo 2016 thaum 107 ntawm 256 qhov kev ua si (41.8%).

Thaum kawg, qhov tshwm sim ntawm cov xov xwm digital raws li qhov chaw saib uas nyiam cov neeg nyiam hluas thiab muaj txiaj ntsig ntau dua. Kev ua si lub caij tsis tu ncua tam sim no muaj nyob rau hauv TV streaming cov koom tes xws li NBC's Peacock thiab CBS' Paramount +. Tsis tas li ntawd, txawm hais tias Amazon Prime ua tsis tau raws li lawv cov neeg tuaj saib tau lees paub rau TNF, nws cov kev pabcuam tau txais txiaj ntsig zoo los ntawm cov neeg saib. Xyoo tom ntej, NFL yuav txuas ntxiv nthuav nws cov hneev taw digital thaum lub caij Daim pib pob ntawm kev ua si tawm ntawm kev ua lag luam txav mus rau YouTube los ntawm DirecTV hauv kev pom zoo xya xyoo ntawm $ 2 nphom toj ib xyoo.