The Album Is Again A Vinyl LP

Lub lim tiam dhau los, Luminate Data tau tshaj tawm nws 2022 Year End Music Report, cov ntsiab lus ntawm xyoo dhau los hauv kev siv suab paj nruag, pej xeem, thiab lwm yam ntaub ntawv. Txawm hais tias ntau ntawm daim ntawv tshaj tawm tsom rau cov ntaub ntawv pej xeem taw qhia rau kev tshaj tawm thiab kev sib koom ua lag luam, nws muaj ob peb faus kub nuggets uas qhia tias ib feem ntawm lub lag luam suab paj nruag rov qab mus rau lub xeev nws nyob rau ntau xyoo dhau los: vinyl LPs.

Luminate (yav tas los Nielsen Music thiab tom qab ntawd luv luv MRC Cov Ntaub Ntawv) tau tshaj tawm cov ntawv tshaj tawm xyoo kawg rau ob peb xyoos dhau los. Cov no tau dhau los ua ib pawg me me ntawm thaj chaw suab paj nruag kev lag luam barometers, nrog rau RIAA's Music Revenue Reports, IFPI's Global Music Report, thiab Edison Research's Infinite Dial study.

Luminate cov ntaub ntawv ntsuas kev siv suab paj nruag (kwj, muag ntim, xov tooj cua airplay) ntau dua li cov nyiaj tau los. Ntau qhov kev txheeb cais uas daim ntawv tshaj tawm xyoo 2022 qhia tau ua raws li cov neeg saib xyuas kev lag luam tau xav pom: txuas ntxiv kev loj hlob hauv kev siv suab paj nruag; kev loj hlob hauv cov kwj video (YouTube, TikTok) tshaj kev loj hlob hauv cov kwj suab (Spotify, Apple Music); megastars zoo li Taylor Swift, Beyonce, thiab Bad Bunny noj ntau qhov sib koom ntawm kev mloog.

Tab sis cov lej kuj tseem qhia txog zaj dab neeg zais ntawm cov nkauj albums thiab yas: uas yog thaum lub album tab tom txuas ntxiv nws qeeb qeeb raws li cov suab paj nruag nrov tso tawm pob, nws tseem nce ntxiv nrhiav nws tus kheej rov qab los qhov twg los: hauv vinyl LPs. Lub album raws li peb paub nws niaj hnub no tau tshwm sim nyob rau hauv nws 20-feeb-ib-sab configuration nyob rau hauv lig 1940s; cov ntaub ntawv qhia tau hais tias nws rov qab mus rau nws cov hauv paus hniav tom qab kaum xyoo ntawm kev hloov pauv, kev sim, thiab digitalization.

Daim ntawv qhia no los ntawm Luminate tsab ntawv ceeb toom qhia tias tag nrho cov kev muag album tseem poob qis - lawv tau poob 8.2% txij li xyoo 2021. Tab sis kev muag album tau muab faib ua plaub hom: digital downloads, CDs, vinyl LPs, thiab cassettes. Tsis suav qhov tom kawg, uas yog qhov yuam kev ntawm kev muag tag nrho, txhua pawg ntawm kev muag album tau poob qis tsuas yog vinyl. Txawm hais tias vinyl kev muag khoom loj hlob qeeb, vinyl tam sim no sawv cev rau 43% ntawm tag nrho cov muag album. Vinyl twb sawv cev rau ntau tshaj li ib nrab (54%) ntawm lub cev muag album, thiab digital album muag khoom txuas ntxiv mus poob. Nws zoo li tias tsawg kawg yog ib nrab ntawm tag nrho cov khoom muag album yuav nyob rau hauv cov yas los ntawm xyoo tom ntej.

Luminate cov ntaub ntawv tseem qhia tau hais tias vinyl pab txhawb kev muag khoom ntawm cov laus "catalog" suab paj nruag, uas yog nce tag nrho nyob rau hauv feem rau cov khoom tam sim no. Ntawm kaum sab saum toj-muag albums ntawm 2022 thoob plaws txhua hom ntawv, ob yog cov npe catalog: Fleetwood Mac's Xaiv (rov qab mus rau cov kab kos tom qab ntau tshaj 40 xyoo ua tsaug rau Nathan Apodaca's viral TikTok video thaum kawg 2020) thiab Michael Jackson qhov kev nyiam txhua xyoo Thriller. Tab sis ntawm vinyl, ntxiv rau ob lub npe, Taylor Swift's 2020 tso tawm lus dab neeg zaum ntawm no. 7, thiab Beatles 'immortal Abbey Road occupies tus no. 10 qhov. Thiab qhov muag tshaj plaws album ntawm 2022, Taylor Swift's Ib tag hmo, muag 52% ntawm vinyl-945,000 daim ntawv, yuav luag txaus mus rau Platinum ntawm vinyl muag ib leeg.

Vinyl yog tam sim no ntau dua li kev lag luam billions nyiaj hauv Asmeskas ib leeg-ntau dua li $ 2 nphom yog tias koj suav siv vinyl. Qhov xav paub tshaj plaws ntawm qhov tshwm sim no yog lwm cov ntaub ntawv uas Luminate qhia nyob rau hauv nws Daim Ntawv Qhia Xyoo-End Music: 50% ntawm cov neeg yuav khoom yas tsis muaj cov turntables. Qhov no tau ua rau ntau tus nug: nyob rau lub hnub nyoog ntawm cov suab paj nruag streaming thoob plaws ntiaj teb, ntau ntawm nws pub dawb, vim li cas coob tus neeg yuav khoom yas?

IFPI (International Federation of the Phonographic Industry), lub koom haum ua lag luam thoob ntiaj teb uas nws cov tswv cuab suav nrog RIAA hauv Asmeskas, sim teb cov lus nug tsis ntev los no los ntawm kev tshawb fawb online; nws tau tshaj tawm cov txiaj ntsig lub Kaum Ib Hlis dhau los hauv tsab ntawv ceeb toom hu ua Koom nrog Music 2022. Txoj kev tshawb nrhiav pom tias qhov laj thawj thib ib vim li cas tib neeg hais tias lawv nyiam vinyl yog "Kuv nyiam lub cev muaj kuv lub suab paj nruag." Qhov no tsis muaj tseeb ntawm kev rub tawm digital, txawm tias tsis muaj DRM. Qhov thib ob yog vim li cas yog "Kuv nyiam muaj cov ntaub ntawv lub cev los saib," thiab tus lej tsib yog "Kuv xav txhawb kuv cov neeg nyiam ua yeeb yam los ntawm kev yuav lub cev album." Cov no tuaj yeem pab piav qhia tias yog vim li cas ntau tus neeg yuav khoom yas tsis muaj cov turntables: rau cov neeg no, LPs zoo li ib daim ntawv muag khoom; lawv yog cov tokens ntawm fandom. Tsis muaj ib qho ntawm IFPI qhov saum toj kawg nkaus rau qhov laj thawj rau kev yuav khoom yas yuav tsum ua nrog cov suab paj nruag tiag tiag.

Lub Luminate Year-End Music Report kuj qhia peb ob peb yam txog cov neeg yuav khoom yas yog leej twg thiab hom suab paj nruag lawv nyiam. Nyob rau hauv thaum ntxov hnub ntawm lub rooj txhawb siab vinyl, nrog txwv tsis pub muaj cov npe tam sim no nyob rau hauv hom ntawv, qhov zoo tshaj plaws-muag albums (raws li online vinyl marketplace Discogs.com) suav nrog classics xws li Xaiv, Thriller, thiab ntau lub npe los ntawm Beatles, Pink Floyd, thiab Led Zeppelin. Xyoo 2022, thaum feem ntau ntawm cov khoom muag saum toj kawg nkaus LPs yog pop thiab pob zeb, hip-hop tau sawv cev los ntawm peb lub npe los ntawm Kendrick Lamar thiab Tyler tus Tsim; Lub caij no, tag nrho daim ntawv qhia album kuj nthuav tawm Latin (Bad Bunny), lub teb chaws (Morgan Wallen), thiab R&B (The Weeknd).

Nyob rau hauv lwm yam lus, vinyl buyers tseem qaij rau pob zeb suab paj nruag. Luminate cov ntaub ntawv qhia tias yuav luag ib nrab (45.4%) ntawm lub cev muag album yog lub npe pob zeb, thiab cov kiv cua pob zeb - tsis zoo li cov kiv cua ntawm lwm yam tseem ceeb - zoo li qhov nruab nrab ntawm cov neeg mloog mloog ntawm cov yas.

Vinyl cov neeg yuav khoom kuj tseem yuav yog Gen Z. Cov tiam neeg yug-digital, tam sim no cov tub ntxhais hluas thiab cov tub ntxhais hluas, yog 27% feem ntau yuav khoom yas dua li cov neeg mloog nruab nrab; tsis tau nws muaj ntau dua yuav nrhiav tau cov suab paj nruag tshiab ntawm cov yeeb yaj kiab luv luv ntawm kev tshaj xov xwm. Ntawd yog, Gen Zers zoo li yuav saib luv luv ntawm cov nkauj ntawm TikTok lossis Instagram thiab tom qab ntawd yuav cov nkauj uas lawv nyiam ntawm yas. Thiab lawv siv ntau dua ob npaug ntawm cov neeg siv khoom nruab nrab ntawm cov suab paj nruag.

Lub kiv puag ncig digital ntawm xyoo 2000s tau muab cov nkauj tso rau hauv ib qho kev sib tw, thiab TikTok thiab nws cov ilk tab tom txiav cov suab paj nruag mus rau hauv cov kab me me. Tab sis tag nrho cov ntaub ntawv no txhais tau hais tias cov ntawv sau cia yuav txuas ntxiv mus nqis peev hauv albums thiab album-oriented artists; qhov kev teeb tsa uas cov engineers ntawm Columbia Cov Ntaub Ntawv tau npau suav tom qab Tsov Rog Ntiaj Teb Zaum II txuas ntxiv nrog cov kiv cua. Nws kuj txhais tau hais tias, ib zaug ntxiv, cov lus ceeb toom ntawm kev tuag ntawm pob zeb & yob tau ua dhau heev lawm.