Cov Tshaj Tawm Nrog Kev Sib Raug Zoo Ntawm Netflix, Disney+ & HBO Max Programs

Nrog rau kev nthuav qhia ua ntej tshwm sim lub hlis no, cov neeg lag luam yuav muaj sijhawm los tham txog lub sijhawm tshaj tawm ntawm Disney + thiab Netflix. Ob leeg SVO
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D cov kws kho mob tau tshaj tawm cov qib kev txhawb nqa kev tshaj tawm yuav muaj nyob rau xyoo kawg. Disney + thiab Netflix koom nrog HBO Max uas tau tshaj tawm cov tshaj tawm txhawb nqa lub Rau Hli dhau los nrog rau Peacock, Paramount +, Hulu thiab lwm yam. Muaj qhov ua tau tias nyob rau lub hlis ua ntej Apple TV + thiab Amazon Prime Video yuav qhib nws lub qhov rooj sai sai rau Madison Avenue.

Txhawm rau kom paub seb lub npe twg muaj kev sib raug zoo nrog cov kev xaiv streaming thiab lawv cov neeg tuaj saib, Diesel Labs, lub tuam txhab cov ntsiab lus txawj ntse siv social media thiab lwm qhov chaw muab ob peb qhov kev nkag siab. Diesel Labs ntsuas cov neeg tuaj saib thiab feem pua ​​​​ntawm cov khoom lag luam koom nrog rau ntau qhov kev pabcuam streaming, ntau ntawm lawv yuav muaj rau kev txhawb nqa thiab / lossis cov lus tshaj tawm xyoo no.

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Diesel Labs taw qhia tias streaming platforms paub qhov twg nyiaj tab tom saib programming, tab sis tsis tas cov neeg. Raws li kev sib qhia lo lus zais tau dhau los ua ib qho kev coj ua, nws tsis paub meej tias muaj pes tsawg tus neeg sib koom sib koom ib tus account lossis txawm tias ib qho profile. Qhov no cuam tshuam los ntawm kev npaj cov kev ntsuas ib yam li cov pej xeem thiab kev puas siab puas ntsws ntawm cov neeg siv qib. Thiab yog li ntawd, kev khi cov neeg saib rau cov hom nyiam thiab kev koom tes hauv kev txhawb nqa ntawm qhov chaw tshaj tawm zoo yog qhov nyuaj dua.

"Raws li sai npaum li cas ad-tiers thiab ad-hom hloov pauv thoob plaws SVOD, nws yog qhov tseem ceeb kom muaj peev xwm ua tau zoo sib xws cov phiaj xwm tshaj tawm thiab cov neeg tuaj saib lub hom phiaj rau hauv cov chaw tshiab thiab hloov zuj zus," said Anjali Midha, CEO ntawm Diesel Labs. Lawv lub tuam txhab tab tom ua haujlwm los daws qhov kev sib tw no, coj mus rau hauv thaj chaw nplua nuj ntawm cov neeg siv kev sib koom ua ke thoob plaws txhua qhov kev sib raug zoo thiab cov yeeb yaj kiab loj txhawm rau txhawm rau nthuav tawm cov neeg siv khoom lag luam cuam tshuam nrog tag nrho cov xov xwm toj roob hauv pes.

· Cov neeg tuaj koom nrog profile ntawm Obi-wan Kenobi, teem rau premiere ntawm Disney+ thaum lub Tsib Hlis 27 skew rau cov tub hluas. Diesel Labs qhia txog 65% ntawm cov neeg tuaj saib ntawm cov txiv neej thiab 57% yog cov hnub nyoog qis dua 25. Cov neeg tuaj koom nrog kev ua si siab heev, ntau yam uas tsis ntev los no yuav raug tso tawm uas yog raws li kev ua yeeb yaj kiab ua yeeb yaj kiab. Cov no suav nrog Gotham Nights, LEGO Star Wars: The Skywalker, Star Wars Jedi: Fallen Order. Hogwarts Txoj Cai thiab Vajtswv ntawm Tsov Rog Ragnarök.

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· Cov neeg tuaj koom nrog rau Cov Qauv 1: Tsav tsheb kom ciaj sia tuaj uas tau streaming ntawm Netflix rau plaub lub caij skew rau cov txiv neej (68%) nrog 66% ntawm cov neeg tuaj saib saum toj no hnub nyoog 24. Cov neeg saib tau qhia ib tug affinity rau ob yam khoom; import tsheb thiab npias. Ntawm cov qauv tsheb nrov yog Mercedes-Benz, Mazda thiab Volkswagen. Saib ntawm npias ob qho tib si Guinness thiab Bud Light Selzer tshaj indexed nrog cov neeg saib.

· Pachinko Nws nyuam qhuav hloov tshiab rau lub caij thib ob ntawm Apple TV +. Raws li qhov muag zoo tshaj plaws keeb kwm tshiab, cov neeg tuaj saib skewed poj niam (59%) nrog 47% ntawm cov neeg saib hnub nyoog qis dua 25 xyoos. Saib ntawm cov khoom lag luam, cov cuab yeej technology thiab cov kev pabcuam tau qhab nia siab. Ntawm cov npe saum toj kawg nkaus yog Squarespace, Substack, FireTV, Slack thiab Seamless.

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· Zoo siab yuav rov qab los rau lub caij thib peb ntawm HBO thiab HBO Max tej zaum yuav sai li sai tau rau xyoo tom ntej. Cov neeg tuaj saib profile yog 59% poj niam nrog 60% ntawm cov neeg tuaj saib hnub nyoog qis dua 25 xyoos. Cov khoom zoo nkauj xws li Fenty Beauty, KVD Beauty, Make Up Forever, Covergirl thiab Neutrogena yog ib qho ntawm cov khoom lag luam muaj txiaj ntsig zoo rau cov neeg saib.

· Phau Ntawv Boba Fett, qhov chaw sab hnub poob raws li Star Wars tau nthuav tawm ntawm Disney + lub Kaum Ob Hlis kawg. Cov neeg saib muaj kev sib raug zoo rau cov dej haus uas tsis muaj cawv nrog rau kas fes (Folgers, Maxwell House) thiab dej qab zib (Coke Zero, Dej Hiav Txwv Spray thiab Roob Dew).

"Cov SVOD, AVOD thiab CTV ib puag ncig no hloov pauv ntau dua li cov kab hauv TV ib txwm muaj, uas txhais tau tias muaj kev nkag siab ntawm lub sijhawm tiag tiag rau qhov koj cov neeg siv khoom tau saib thiab tos ntsoov yuav yog ib qho cuab tam loj hauv cov txheej txheem npaj," hais Midha.

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Saib ntawm nws qhov kev xav ntawm cov npe, Diesel Labs pom cov kev pabcuam streaming yav tom ntej nrog kev koom tes siab tshaj plaws rau Old Navy suav nrog Xim ceev ntawm Amazon Prime, reboot ntawm tseeb ntshav thiab Velma ntawm HBO Max thiab ntawm Netflix, nyuj thiab Hnub tim thiab hais txog.

Rau Pampers ntawm cov kev tshaj tawm txhawb nqa streaming cov kev pab cuam xav tau nyob rau hauv 2022 thiab 2023 suav nrog Uglies thiab Unfrosted ntawm Netflix, Tiana ntawm Disney + thiab ntawm HBO Max reboot ntawm Degrassi thiab Gremlins: Secrets of the Mogwai.

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Qhov kev txiav txim siab los tsim ib qho kev txhawb nqa qib los ntawm Netflix, Disney+ thiab muaj peev xwm ua tau rau lwm tus los ntawm lub sijhawm thaum cov neeg tshaj tawm tau nqis peev ntau ntawm lawv cov peev txheej ntawm AVOD platforms. Raws li Moffett Nathanson ad nyiaj rau AVOD nyob rau hauv thawj peb lub hlis twg 2022 mus txog $1.9 billion, ib xyoo dhau ib xyoo nce ntawm 63%. Tsav txoj kev loj hlob yog Peacock, uas tau nce 420% coj los ntawm Beijing Olympics. Hulu tau txais nyiaj ntau tshaj ntawm AVOD ad cov nyiaj tau los nrog $ 877 lab (+ 25%).

Pab kom nce nyiaj ntxiv yog cov neeg saib ntau dua. Raws li eMarketer, Teb Chaws Asmeskas cov neeg tuaj saib rau AVOD yuav tag nrho 140.1 lab xyoo no thiab tau npaj kom nce mus rau 171.5 lab hauv 2026 txog ze li ib nrab ntawm cov pejxeem.

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Cov neeg siv khoom kuj tseem kam lees txais kev tshaj tawm ntawm streaming video platforms rau tus nqi qis lossis tsis muaj nqi rau cov neeg siv khoom. Kev kawm los ntawm Hub tshawb nrhiav pom 41% ntawm cov neeg teb hais tias lawv nyiam saib TV yam tsis muaj nqi thiab pom kev tshaj tawm. Thaum 33% yuav them tus nqi hwm rau cov ntsiab lus tsis pub tshaj tawm. Lwm 26% teb tias lawv yuav kam them rau qhov kev pabcuam streaming uas qhia qee qhov kev tshaj tawm.