Tus ntaus pob tesniv Channel yog embracing pickleball.
Pab Koomtes Major League Pickleball tshaj tawm hnub Thursday lub xov tooj cua yuav tshaj tawm cov pab koomtes cov kev sib tw thawj zaug semifinals thiab zaum kawg hauv Mesa, Arizona, thiab yuav ua rau txhua qhov kev sib tw ntawm qhov kev sib tw muaj rau streaming. Qhov kev sib koom tes ua rau qhov sib sib zog nqus ntawm kev sib raug zoo ntawm cov kws tshaj lij pickleball thiab TV network.
ntsig txog kev nqis peev xov xwm
Pickleball tau nce siab hauv qhov chaw, nrog ntau dua 36 lab tus neeg Asmeskas ua si kis las xyoo tas los. Tam sim no Tennis Channel tau npaj los nqis peev rau qhov kev nce siab ntawd.
Ken Solomon, CEO ntawm Tennis Channel, tau hais rau CNBC tias "Peb tau mus los ntawm ib qho kev tshwm sim pickleball hauv 2021, peb muaj ib xyoos zoo nkauj ntawm kev pab cuam hauv 2022 thiab qhov ntawd yuav nce ntxiv rau xyoo 2023," Ken Solomon, CEO ntawm Tennis Channel, hais rau CNBC. "Peb muaj cov phiaj xwm loj."
Xalaumoo hais tias lub network yog qhov tshwj xeeb tshaj tawm rau kev tshaj tawm xov tooj cua tom qab nws 20 xyoo ntawm kev tshaj tawm xov xwm ntaus pob tesniv.
"Peb muaj tag nrho cov kev tsim kho vaj tse nyob rau hauv qhov chaw thiab tag nrho cov tib neeg peev thiab cov neeg uas tsim cov lus piav qhia rau cov engineers," nws hais.
Solomon tau hais tias lub network tuaj yeem hloov mus rau pickleball "txhais tau nrog kev hloov pauv." Thiab, nws hais tias, kev ua si nawv yog "kub li ntuj raug txim."
Lub sijhawm ntev Tennis Channel tus thawj coj tau hais tias pickleball tau pom muaj kev sib tshooj zoo heev nrog cov neeg txhawb nqa ntaus pob tesniv uas twb muaj lawm. Nws tsis txhawj txog pickleball cannibalizing kev ua si nawv uas yog nws lub khob cij thiab butter.
Brian Levine, Major League Pickleball tus thawj coj ua haujlwm ib ntus, pom zoo ob qho kev ua si tuaj yeem muaj txiaj ntsig zoo.
"Kuv xav tias muaj qhov tsis to taub tias muaj kev sib tw ntawm ntaus pob tesniv thiab pickleball," Levine hais rau CNBC. "Kuv xav tias nws yog ib qho ntxiv."
Feem coob ntawm MLP cov kws tshaj lij los ntawm keeb kwm ntaus pob tesniv. Ntau tus neeg ntaus pob tesniv tam sim no thiab yav dhau los tau nqis peev hauv kev ntaus pob ncaws pob, suav nrog Naomi Osaka, James Blake, ib. Kim Clijsters, Sam Querrey, Nick Kyrgios thiab Lindsay Davenport.
Rau cov neeg tuaj saib Tennis Channel, Levine xav tias pickleball qhov nrawm nrawm yuav pab nyiam cov kiv cua tshiab ntawm kev ua si nawv. Nws tau sau tseg tias thaum lub sijhawm MLP kev sib tw ua haujlwm, pob tau ua haujlwm txog 40% ntawm lub sijhawm, piv nrog kev ntaus pob tesniv kev tshaj lij ntawm 16%.
Lub Tennis Channel, tsim nyob rau hauv 2003 thiab muaj los ntawm lub Sinclair Broadcasting Group, ntaus nws thawj deal nrog lub Professional Pickleball Association hauv 2021 los tshaj tawm ntau yam xwm txheej thiab kev sib tw.
Lub network tau tshaj tawm qhov tshwj xeeb pickleball Celebrity exhibition nyob rau hauv Dallas featuring kis las Legends zoo li Tony Romo, Jordan Spieth thiab John Isner, thiab MLP thawj qhov kev tsim qauv nyob rau hauv Las Vegas, qhov chaw pab koomtes qhia pab pawg lineups.
Xalaumoo hais tias pickleball twb tau muab kev ntaus nqi zoo rau nws lub network.
"Qhov peb tau pom tsis tu ncua, yog kev mloog tiag tiag, kev teem sijhawm tiag tiag hauv TV saib rau pickleball. Nws tau ntsuas zoo heev, zoo heev, "nws hais.
Lub network tau ua ib qho kev thawb rau hauv streaming thiab ua rau nws cov khoom muaj nyob thoob ntiaj teb, nrog rau kev pab cuam npe hu ua Tennis Channel International Tshaj tawm xyoo 2020. Ntxiv cov khoom sib tw pickleball rau nws qhov kev tshaj tawm streaming txhais tau hais tias kev txhawb nqa cov ntsiab lus nyob rau lub sijhawm thaum lub TV linear tsis ua haujlwm, qhov zoo tshaj plaws.
MLP tau hais tias nws tsis tau ua tiav cov ntawv cog lus tshaj tawm tshaj tawm tshaj tawm Mesa, Arizona, kev sib tw tab sis tseem muaj kev sib tham.
Xalaumoo yuav tsis tawm tswv yim txog nws lub network cov phiaj xwm yav tom ntej nrog MLP tab sis tau hais tias, “Peb ntseeg ruaj khov tias muaj kev mob siab rau qhov chaw yog qhov tsim txiaj. Peb tau ua pov thawj nws. "
Tsis tas li ntawd nyob rau hnub Thursday, lub pro pickleball circuit tau tshaj tawm ob pab pawg kawg ntawm cov pab koomtes thiab lawv cov tswv cuab pawg rau lub caij 2023, uas pib lub Ib Hlis 26: Lub St. Louis Shock yuav coj los ntawm tus neeg lag luam Richard Chaifetz, nrog nws tus tub, Ross Chaifetz, ua haujlwm pab pawg; thiab Orlando Squeeze hauv Florida yuav coj los ntawm Ryan DeVos, uas nws tsev neeg muaj ntau tshaj 30 xyoo ntawm kev ua tswv cuab nrog NBA's Orlando Magic.
NFL tus neeg saib xyuas dawb Odell Beckham Jr. yuav koom nrog pawg tswv cuab ntawm Washington, DC, pab pawg, pab pawg tau hais.
Tau qhov twg los: https://www.cnbc.com/2023/01/19/tennis-channel-to-air-major-league-pickleball-tournament-matches.html