Vix's ad-supported tier surpasses 25 lab active cov neeg siv nyob rau hauv tsawg tshaj li ib xyoos txij li thaum nws pib.
TVV
TelevisaUnivision tau txhawb nqa lub heck tawm ntawm nws qhov kev pabcuam streaming tshiab ViX ua ntej thiab tom qab nws tso tawm xyoo 2022, hais tias nws tsuas yog qhov tseeb thoob ntiaj teb lus Mev-lus digital platform platform.
Nws ncaws tawm nrog ib pub dawb ad-txhawb qib thaum kawg lub Peb Hlis, tom qab ntawm tus upgraded premium kev pab nyob rau hauv lub Xya hli ntuj, thaum nws tshaj tawm qhov kev pom zoo muab kev tso npe puv xyoo ntawm ViX + rau cov neeg siv khoom T-Mobile tshiab thiab tam sim no.
Lub tuam txhab tau tshaj tawm thiab tshaj tawm nws cov ViX programming thoob plaws hauv kab thiab digital platforms. Thiab ntawm txoj kev, nws kuj tau Pantaya, thawj Asmeskas cov neeg siv lus Mev, nqus nws cov neeg siv khoom thiab cov ntsiab lus qub - qee tus twb nyob hauv nws lub tsev qiv ntawv. Lwm cov haujlwm uas tau nyob hauv kev txhim kho premiered li Vix + thawj, xws li thriller La Rebelión (Lub Rebellion).
Nws zoo li cov kev siv zog no tau them nyiaj rau lub tuam txhab, uas tau tshaj tawm hauv nws cov txiaj ntsig Q4 2022 tias nws tau dhau 25 lab tus neeg siv khoom siv ntawm nws qib dawb ib leeg. TelevisaUnivision tsis qhia pes tsawg tus neeg siv nyiaj them nws muaj rau nws cov kev pabcuam hwm.
Wade Davis, CEO ntawm TelevisaUnivision tau hais tias "ViX tam sim no tau pib ua tiav thiab yog tus thawj coj tseem ceeb hauv kev hais lus Spanish hauv kev ua haujlwm tsawg dua ib xyoos," said Wade Davis, CEO ntawm TelevisaUnivision. "Kev loj hlob thiab tau txais txiaj ntsig ntawm peb cov lag luam tseem ceeb ntau dua li kev nqis peev uas peb tau ua hauv ViX. Lub zog ntawm cov cuab tam sib koom ua ke hauv Asmeskas thiab Mexico ua rau peb txuas ntxiv cia siab tias ViX kom ncav cuag cov txiaj ntsig tau los ntawm qhov kawg ntawm 2023. "
L rau R: Daniela Vega, Ana Serradilla, Aracely Arámbula thiab Adriana Paz lub hnub qub hauv "La Rebelión." Cov … [+]
TVV
TelevisaUnivision lub quarter thib plaub cov nyiaj tau los tau nce 22% rau $ 1.5 billion. Lub tuam txhab tau hais tias tau tsav los ntawm kev tshaj tawm cov nyiaj tau los ntawm kev loj hlob ntawm 14% hauv Asmeskas thiab tag nrho peb lub hlis twg ntawm ViX cov nyiaj tau los.
Raws li kev ntsuas lub tuam txhab TVision's tshiab Lub Xeev ntawm CTV Tshaj Tawm daim ntawv tshaj tawm, tag nrho cov ad-txhawb txuas nrog TV app saib tau nce 55% hauv ib nrab xyoo 2022, piv rau tib lub sijhawm xyoo 2020. Daim ntawv tshaj tawm ntawd tsis suav nrog ViX tus tuaj tshiab.
Hauv nws daim ntawv tshaj tawm Q4, lub tuam txhab tau hais tias nws txoj kev lag luam hauv TV tau nthuav tawm txog 60% hauv Mexico thiab Asmeskas lus Mev. Tab sis nrog cov neeg tuaj saib txuas ntxiv txiav txoj hlua, cov sijhawm streaming yuav zoo li txuas ntxiv mus, tshwj xeeb tshaj yog nyob rau hauv ad-tier subscription platforms.
"Peb cov ntsiab lus cav hauv Mexico tseem tsim cov hits uas resonate nyob rau hauv ob qho tib si hauv Teb Chaws Asmeskas thiab Mexico thiab tam sim no ua rau peb lub lag luam ua lag luam streaming platform nrog rau peb cov kab sib txuas," said Wade.
Source: https://www.forbes.com/sites/veronicavillafane/2023/02/26/televisaunivision-adds-25-million-vix-free-tier-users-projects-profitability-in-2023/