Target's Curbside Returns: Yooj Yim—lossis Yooj Yim dhau?

TargetTGT
cov neeg siv khoom thoob plaws lub tebchaws yuav sai sai no rov qab los cov khoom rau cov khw muag khoom hauv zos tsis tas yuav tawm ntawm lawv lub tsheb.

Lub khw muag khoom tsis ntev los no tau hais tias nws tau ua tiav qhov kev sim ua tiav hauv Minneapolis uas tau muab cov neeg siv khoom xaiv rov qab cov khoom tsis xav tau uas yog ib feem ntawm nws qhov kev pabcuam Drive Up. Lub Hom Phiaj tau hais tias nws yuav pib dov tawm Drive Up rov qab rau lub caij nplooj ntoo hlav no nrog lub hom phiaj kom nws muaj nyob hauv txhua lub khw ze li ntawm 2,000 lub khw thaum kawg ntawm lub caij ntuj sov.

Lub hom phiaj yog touting nws tshiab Drive Up rov qab los ua ib qho qhia txog yuav ua li cas nws yog innovating nyob rau hauv tib hnub ua kom tiav qhov chaw.

Kev tswj xyuas cov ntsiab lus rau Target's Shopping Partner kev xaiv uas muab cov neeg siv khoom xaiv los xaiv lwm tus los khaws lub Tsav Tsheb lossis hauv khw Order Pickup purchase. "Tsis nco qab ib yam dab tsi?" khawm hauv nws app cia cov neeg siv khoom ntxiv cov khoom rau qhov kev txiav txim uas twb muaj lawm rau tuaj tos sab nraud lossis hauv nws lub khw.

Lub khw muag khoom kuj tau ntxiv StarbucksSBUX
mus rau nws cov ntawv qhia Drive Up hauv cov chaw xaiv. Lub hom phiaj thaum lub Kaum Ib Hlis pib muab cov neeg siv khoom ntawm 240 qhov chaw hauv California, Delaware, Minnesota, New Jersey, Pennsylvania, Texas, Washington thiab West Virginia muaj peev xwm tso dej haus thiab zaub mov xaj thiab kom lawv yuav khoom coj mus rau lawv nrog rau lawv Cov Kev Txiav Txim Siab hauv chaw nres tsheb.

Hauv kev sib tham hauv online lub lim tiam dhau los ntawm RetailWire, qee tus kws tshaj lij muag khoom ntawm BrainTrust pom Lub Hom Phiaj yog qhov zoo ntxiv rau cov khw muag khoom loj hlob ntawm cov kev pabcuam thiab kev pabcuam.

Neil Saunders, tus thawj coj ntawm GlobalData tau sau tias "Ib ob peb lub khw muag khoom muaj kev rov qab los, suav nrog Dick's, Nordstrom, thiab DSW," sau Neil Saunders, tus thawj coj ntawm GlobalData. “WalmartWMT
kuj muaj kev pabcuam ntawm cov chaw xaiv. Yog li qhov no tsis yog ib qho kev hloov pauv tsis zoo kiag li vim nws yog Lub Hom Phiaj ua kom nrawm nrog cov neeg siv khoom xav tau thiab ua kom yooj yim dua rau cov neeg yuav khoom. Qhov ntawd tau hais tias, vim yog lub zog ntawm Target's omnichannel cov lus pom zoo thiab nws txoj kev vam meej hauv thaj chaw xws li curbside pickup, Kuv tuaj yeem pom qhov no tau siv dav los ntawm nws cov neeg yuav khoom. "

"Curbside pickups, Starbucks thiab tam sim no rov qab los yuav ua rau cov neeg yuav khoom poob rau hauv kev hlub nrog Target," sau Lisa Goller, tus kws tshaj lij kev lag luam cov ntsiab lus. "Rov qab tau ballooned thiab txoj hauv kev tshiab no yuav pab Lub Hom Phiaj txiav nqi."

Lub khw muag khoom Drive Up kev pabcuam yog ib feem ntawm nws cov haujlwm ua tiav tib hnub. Cov saw hlau cov neeg siv khoom tso lawv cov xaj los ntawm app, tsav mus rau qhov chaw nres tsheb hauv lub khw ntau thiab kom lawv cov khoom xa tuaj rau lawv los ntawm Pawg Pab Pawg Target. Rov qab ua haujlwm zoo ib yam los ntawm lub tuam txhab app.

Lub hom phiaj cov neeg siv khoom yuav tuaj yeem xa rov qab feem ntau cov khoom tshiab, tsis tau qhib hauv 90 hnub ntawm kev yuav khoom. Cov neeg siv khoom lag luam Cov Hom Phiaj uas muaj npe yuav tuaj yeem rov qab mus txog ib xyoos. Tsis muaj nqi them rov qab los ntawm tus neeg muag khoom.

Qee cov tswvcuab BrainTrust, txawm li cas los xij, nug yog tias curbside yog qhov chaw zoo rau Lub Hom Phiaj los tsom, rau ntau qhov laj thawj.

"Kuv tus kheej, kuv zoo siab los siv kev tsav tsheb tshwj xeeb rau kuv Lub Hom Phiaj khiav," sau Gary Sankary, lub tswv yim kev lag luam muag khoom ntawm Esri. "Qhov ntawd hais tias, Kuv tau pom tias qhov kev thov rau cov kev pabcuam zoo li yuav poob qis. Qhov twg tsuas yog ob peb lub hlis dhau los nws qee zaum nyuaj nrhiav qhov chaw nres tsheb BOPIS, hnub no kuv feem ntau tsuas yog lub tsheb tos. Kuv kuj tau sau tseg tias Walmart BOPIS thiab kev xa khoom hauv tsev zoo li muaj ntau qhov qhib tib hnub thaum kuv yuav khoom. Ib zaug ntxiv, tsis ntev tas los no, cov khoom xa tuaj yog hnub tawm. Kuv xav paub yog tias BOPIS tab tom nyob hauv kev lag luam niche. "

Melissa Minkow, tus thawj coj ntawm lub khw muag khoom lub tswv yim ntawm CI&T tau sau tias "Qhov nthuav txog qhov no yog lub tswv yim zoo, tab sis rau cov khw muag khoom uas tsis yog Target," "Lub hom phiaj cov neeg yuav khoom nyob hauv khw ntau zaus, kuv xav tias lawv yuav tsis xav mus rau hauv lub khw. Ntxiv rau, BOPIS feem ntau siv ntau dua li curbside, yog li kuv kuj xav tias yuav txhais ua qhov nyiam tseem tab tom nkag mus thiab rov qab los ua nws curbside. Yog tias qhov no nrawm dua li hauv khw rov qab qhov no tuaj yeem tawm mus, tab sis kuv yuav xav paub seb nws puas haum rau Lub Hom Phiaj. "

Doug Garnett, tus thawj tswj hwm ntawm Protonik, pom muaj peev xwm ua haujlwm nyuaj rau kev pabcuam.

"Kuv ntshai rau Lub Hom Phiaj nrog qhov kev xaiv no," Mr. Garnett sau. “Lawv cov kev pabcuam yav dhau los tau raug xaiv zoo. Tab sis kev noj cov khoom rau cov neeg siv khoom hauv tsheb yog qhov kawg yooj yim thaum piv nrog cov khoom xa rov qab. Peb xav tau kev cia siab rau Lub Hom Phiaj tias qhov no tsis ua rau muaj kev poob qis ntawm lawv cov kev siv tsheb thauj mus los. "

Thiab DeAnn Campbell, tus thawj coj ntawm lub tswv yim ntawm Hoobil8, tau txhawj xeeb tias qhov kev pabcuam yuav ua rau muaj kev cuam tshuam tshiab rau qhov teeb meem ntev.

"Kuv yog tag nrho rau kev ua kom yooj yim rau cov neeg siv khoom, tab sis qhov no yog kev txav mus rau qhov tsis ncaj ncees lawm rau Target cov nyiaj tau los," Ms. Campbell sau. "Kev xa rov qab yuav tsum tsis mob, tab sis tsis tas yuav tsis muaj kev sib txhuam vim kev sib txhuam ua rau muaj kev cuam tshuam rau cov khw muag khoom thiab cov neeg siv khoom. Lub hom phiaj rau txhua tus neeg muag khoom yuav tsum yog txo qis rov qab, thiab ua kom muaj qhov sib txawv ntawm tus neeg siv khoom yuav yuav lwm yam khoom thaum xa khoom rov qab. "