Lub Hom Phiaj nthuav tawm Lub Tswv Yim Muag Khoom Tshiab; Spoiler ceeb toom: Nws loj dua puas tau

Tom qab ob peb xyoos ntawm kev qhia cov khw muag khoom me me uas haum rau hauv cov nroog loj uas cov vaj tsev muaj nqi kim dua tab sis kev taug kev ko taw muaj ntau, thiab tau npaj rau cov neeg nyob hauv nroog, Lub Hom PhiajTGT
Inc. tab tom pib lub tswv yim tshiab lub khw uas loj - 150,000 square feet, kom meej. Thawj qhov iteration ntawm cov qauv tshiab thiab lub khw tsim tau qhib rau hauv qhov chaw tshiab sab nraum Houston.

Cov khw muag khoom loj dua yuav muab cov neeg siv khoom ntau yam khoom thaum txhawb nqa cov neeg muag khoom nyiam cov kev pabcuam ua tiav tib hnub. Cov khw muag khoom kuj tseem yuav xa rau Target lub khw muag khoom-as-hubs lub tswv yim rau kev ua tiav digital.

"Lub hom phiaj cov khw muag khoom yog lub hauv paus ntawm yuav ua li cas peb xa khoom rau peb cov qhua, txawm tias lawv tuaj txog ntawm txoj kev taug kev, khw hauv online lossis nres los ntawm cov kev pabcuam tib hnub xws li Order Pickup thiab Drive Up," said John Mulligan, tus lwm thawj tswj hwm thiab tus thawj coj ua haujlwm. ntawm Target. "Cov qhua thiab cov tswv cuab qhia peb tias lawv tuaj rau Lub Hom Phiaj vim tias lawv xav tias muaj kev tshoov siab, sib txuas thiab txais tos. Nrog rau peb lub khw tsim kho dua tshiab thiab cov khw muag khoom loj dua uas txhawb nqa peb cov kev pabcuam tib hnub, peb tuaj yeem muab cov qhua ntau dua qhov lawv nyiam thaum koom nrog cov yam ntxwv uas tsim los ntawm peb txoj kev cog lus rau kev ruaj khov, zej zog thiab pab txhua tsev neeg nrhiav kev xyiv fab ntawm lub neej niaj hnub. ”

Lub hom phiaj tseem yuav coj nws cov qauv tsim hauv khw, uas muaj cov qauv qhib ntau dua thiab cov ntsiab lus hauv cheeb tsam - xws li Houston cov zaub mov cog hauv tsev, zam thiab cov khoom siv hauv tsev - rau yav tom ntej remodels nrog rau cov khw muag khoom tshiab thoob plaws nws cov saw.

"Peb yuav txuas ntxiv qhib cov khw muag khoom ntawm txhua qhov ntau thiab tsawg xyoo tom ntej, los ntawm cov khw muag khoom me me hauv cov nroog loj mus rau cov khw loj dua li hom tshiab no peb tab tom qhia," Tus Thawj Coj Tus Thawj Coj tau hais. "Peb tau cog lus tias yuav ncav cuag [cov neeg siv khoom] qhov chaw lawv nyob thoob plaws lub tebchaws, thiab qhov twg peb tuaj yeem nqa txhua lub khw muag khoom loj uas haum rau cov zej zog hauv zos. Thiab nyob rau xyoo tom ntej, peb tau tsom mus rau qhib cov khw muag khoom loj dua no. "

Cov khw muag khoom siv ntau xyoo ntawm kev tshawb fawb thiab kev kawm los tsim ob qho tib si lub khw tsim kho tshiab thiab hloov kho nws lub tswv yim hauv khw los qhia txog kev nthuav dav tshiab. Cov khw muag khoom loj yuav muab cov neeg yuav khoom Lub Hom Phiaj ntau cov khoom muag thaum txhawb nqa cov khw muag khoom nyiam cov kev pabcuam ua tiav tib hnub. Nws tseem yuav pab Lub Hom Phiaj xa tawm ntawm nws cov khw muag khoom-raws-hubs lub tswv yim rau kev ua tiav digital.

Nrog 150,000 square feet, kwv yees li 20,000 square feet loj dua li cov khw muag khoom lag luam Target tag nrho, qhov kev teeb tsa ntawm chav tsev tshiab muab qhov chaw ua tiav rov qab uas yog tsib npaug ntau dua li yav dhau los cov khw muag khoom loj sib xws. Qhov chaw ntxiv yuav pab txhawb txoj kev loj hlob tsis tu ncua Lub Hom Phiaj tau ntsib, nrog rau nws cov khw muag khoom ua tiav ntau dua 95% ntawm cov khw muag khoom digital xaj thiab cov kev pabcuam tib hnub suav nrog ntau dua 10% ntawm kev muag khoom tag nrho.

Cov khw muag khoom Lub Hom Phiaj loj dua yuav muab cov neeg siv khoom muag cov khoom lag luam tag nrho, suav nrog kev nthuav dav cov khoom noj thiab dej haus, kev sib koom ua lag luam tshwj xeeb thiab kev sib xyaw ua ke ntawm cov tswv lag luam thiab cov hom lag luam hauv teb chaws uas sib txawv cov khw muag khoom thiab tsim kom muaj kev ncaj ncees rau cov neeg siv khoom.

Lub khw reimagined yog tsim los txhawb cov kev lag luam kev lag luam rau Cov neeg siv khoom lag luam nrog lub teeb ci ntxiv, suav nrog hnub ci ntuj. Lub qhov rais loj dua thiab qhov chaw qhib ntau dua yuav ua rau muaj teeb pom kev zoo dua qub thiab lub khw tsim khoom suav nrog cov phiaj xwm thiab cov khoom siv hauv cheeb tsam rov qab los tsim "qhov chaw txais tos thiab txhawb siab rau cov qhua thiab pab pawg," tus neeg muag khoom tau hais.

Localized tsim nta yuav ua rau lub hom phiaj kom populate lub khw nrog cov zej zog tsom cov ntsiab lus tshwj xeeb rau txhua qhov chaw lub khw tsim, los ntawm haiv neeg thaj av sab nraum lub khw mus rau cov khoom lag luam hauv zos hauv lub khw kom txhawb nqa kev paub ntau ntxiv rau cov neeg siv khoom.

Sustainability yog ci rau hauv tus tsim. Cov khw muag khoom lub khw muag khoom thiab kev ua haujlwm ua lub luag haujlwm tseem ceeb hauv Target lub hom phiaj kom ua tiav net xoom emissions los ntawm 2040. Cov khw muag khoom tshiab thiab cov kev hloov tshiab yav tom ntej yuav suav nrog kev hloov tshiab xws li ntuj (CO2) refrigerants los pab txo cov khw muag khoom emissions thiab EV them ports rau cov neeg siv khoom, nrog ntau qhov chaw suav nrog lub hnub ci rooftop.

Lub Hom Phiaj suav tias nws cov neeg koom tes yog nyob rau hauv qhov chaw ntawm nws txoj kev vam meej thiab cov khw muag khoom tau nqis peev los tsim kom muaj qhov chaw zoo dua rau nws cov neeg koom tes muag khoom thaum tawm hauv pem teb muag. Cov chaw ua haujlwm niaj hnub thiab lwm qhov chaw rau cov neeg koom tes muab cov chav hloov pauv uas tuaj yeem hloov kho kom ua haujlwm pab pawg sib txawv cov kev xav tau thiab muab cov rooj tog zaum zoo xws li rooj zaum rooj.

Pib xyoo 2023, ntau tshaj li ib nrab ntawm Lub Hom Phiaj kwv yees li 200 lub khw muag khoom tag nrho thiab yuav luag tag nrho cov khw muag khoom kwv yees li 30 lub khw tshiab yuav suav nrog cov qauv tsim tshiab. Pib xyoo 2024, tag nrho cov phiaj xwm kho dua tshiab thiab cov khw muag khoom tshiab yuav nthuav tawm feem ntau ntawm cov khoom tsim tshiab hauv khw.

Lub hom phiaj tau txo qis qhov kev txav mus deb ntawm cov khw muag khoom me me hauv nroog. "Peb muaj peev xwm ua tiav tib hnub ntawm peb cov khw muag khoom me me," tus kws tshaj lij tau hais. "Cov khw muag khoom me me tau xaj kom tuaj tos, thiab qhov chaw lawv tseem muaj chaw nres tsheb, peb ua haujlwm los muab kev pabcuam tsav tsheb. Thiab peb txuas ntxiv nkoj los ntawm lub khw los ntawm txhua lub khw muag khoom thoob plaws. "

Tau qhov twg los: https://www.forbes.com/sites/sharonedelson/2022/11/11/target-unveils-new-store-concept-spoiler-alert-its-bigger-than-ever/