Lub hom phiaj muag Caraway cookware hauv khw

Lub tuam txhab Cookware Online Caraway tab tom ua nws qhov kev thawb loj tshaj plaws tsis tau mus rau hauv cov khw muag khoom cib-thiab-mortar, nrog nws cov lauj kaub thiab lauj kaub debuting hauv 350 Target khw muag khoom lub lim tiam no.

Lub hom phiaj yuav dhau los ua cov khw muag khoom loj tshaj plaws los muag cov khoom lag luam hauv khw. Xaiv cov khoom Caraway kuj tau muag hauv 80 Crate & Barrel khw, 80 Bed Bath & Beyond khw muag khoom thiab 20 Nordstrom outlets.

New York City-based startup yog ib qho ntawm ntau lub npe nrov los ntawm kev muag ncaj qha rau cov neeg yuav khoom hauv online thiab txij li tau tig mus rau cov khw muag khoom los txhawb kev loj hlob thiab rov hais dua rau cov neeg siv khoom dav dua.

Warby Parker thiab Allbirds, np., have qhib cov khw muag khoom raws li txoj hauv kev kom ncav cuag cov neeg siv khoom tshiab thiab tau txais txiaj ntsig zoo. Peloton kuj tsis ntev los no ntaus ib deal nrog Dick Cov Khoom Ntaus Pob Ncaws Pob, uas npaj nqa nws cov tsheb kauj vab, treadmills thiab lwm yam khoom nyob rau hauv ntau tshaj 100 lub khw muag khoom nyob rau lub sijhawm rau hnub so.

"Tsis muaj ib yam dab tsi hloov qhov kev paub ntawm qhov hnyav ntawm koj txhais tes lossis pom cov xim ntawm tus neeg," Caraway tus tsim thiab CEO Jordan Nathan tau hais hauv kev xam phaj.

Cov khw muag khoom tuaj yeem pab kom yeej cov neeg siv khoom tshiab, tshwj xeeb yog cov uas yuav tsis txaus siab txog kev caij nplooj ntoos hlav rau kwv yees li $ 400 cookware teeb, Nathan tau hais. Ntxiv rau, nws tau hais tias, cov khw muag khoom xws li Target muaj cov lag luam tshoob kos npe loj uas tuaj yeem txhawb kev muag khoom thiab xaiv cov khoom kim dua.

Qee cov khw muag khoom, xws li tawm tsam Pw Hauv Paus & Tshaj Tshaj, kuj pom cov npe nrov hauv online ua ib txoj hauv kev nyiam cov neeg yuav khoom hluas.

Lub hom phiaj tau hais hauv nqe lus hais tias Caraway qhov sib ntxiv yog ib feem ntawm kev siv zog ntau dua los nyiam cov neeg siv khoom nrog cov khoom lag luam nthuav dav, los ntawm cov npe hluas thiab cov khoom tshwj xeeb rau cov npe nrov hauv tebchaws. Nws muag lwm yam digital-thawj thiab ncaj qha rau cov neeg siv khoom lag luam. Nyuam qhuav pib lub hlis no, nws tau pib muag ib qho tshwj xeeb ntawm Tupperware, ib hom tshuaj uas feem ntau tau muag rau tus neeg ntawm ob tog thiab hauv online.

Cov npe ncaj qha rau cov neeg siv khoom yuav xav tau ntau qhov chaw txee ua ntej lub caij so so rau lwm qhov laj thawj, ib yam nkaus. Cov neeg yuav khoom yuav tsum ua ntau dua ntawm lawv cov neeg yuav khoom raws li Covid-19 kev txhawj xeeb ploj zuj zus thiab kev nce nqi nce ntxiv rau qhov kev thov rau kev cog lus.

Kwv yees li 40% mus rau 50% ntawm Caraway qhov muag kuj tseem tshwm sim nyob rau lub quarter thib plaub, thaum cov neeg yuav khoom yuav khoom plig lossis npaj ua noj hmo noj hmo thiab tog, raws li Nathan.. Qhov ntawd yog roughly nyob rau hauv txoj kab nrog ib txwm chav ua noj qeb muag.

Txij li thaum pib lub Kaum Ib Hlis 2019, Caraway's nonstick thiab nontoxic cookware tau txais los ntawm cov khw muag khoom lub vev xaib, suav nrog West Elm, Crate & Barrel, Zola thiab Amazon. Lub hom phiaj pib muag lub hom phiaj online xyoo tas los.

Caraway, lub tuam txhab ntiag tug tuav, tsis qhia tawm cov duab muag. Lub tuam txhab tau txais txiaj ntsig hauv 2020 thiab 2021 thiab tab tom taug qab kom tau txais txiaj ntsig hauv 2022, Nathan tau hais. Nws hais txog 75% ntawm lub tuam txhab kev lag luam los ntawm nws tus kheej lub vev xaib. Sij hawm dhau mus, nws hais tias nws cia siab tias Caraway yuav tau txais ib nrab ntawm kev muag khoom los ntawm lwm tus neeg muag khoom lub vev xaib lossis cov khw muag khoom.

Lub tuam txhab feem ntau ua rau cov neeg nyob hauv nroog hauv lawv nruab nrab-30s lossis 40s thiab muaj tsev neeg cov nyiaj tau los txhua xyoo ntawm $ 100,000 lossis ntau dua, Nathan tau hais. Lub hom phiaj yuav pab lub tuam txhab mus txog ntau qhov kev lag luam, xws li cov neeg yuav khoom hauv nroog hauv Midwest.

Txawm hais tias Caraway tus nqi ntawm kev loj hlob tau txias txij li thaum muaj kev sib kis thoob qhov txhia chaw, Nathan tau hais tias lub tuam txhab cov neeg siv khoom tseem tab tom siv nyiaj rau cov khoom noj khoom haus pricier.

Nyob rau tib lub sijhawm, lub tuam txhab tab tom sim nthuav dav nws qhov kev thov rov hais dua. Lub hli tas los, nws tau ntxiv tus nqi qis dua: ib duo ntawm lub lauj kaub tais diav thiab mini saucepan rau $ 190.

Kev sib txuas ntawm Caraway tuaj raws li Lub Hom Phiaj, Walmart thiab lwm cov khw muag khoom tau sau tseg txog kev hloov pauv ntawm cov kev txiav txim siab xws li khaub ncaws thiab khoom siv hluav taws xob raws li cov neeg yuav khoom thim rov qab ntawm kev siv nyiaj vim kev nce nqi lossis xaiv los hloov pauv cov kev paub xws li mus ncig lossis noj mov.

Ob tus luv nqi kuj tseem tiv nrog glut ntawm cov khoom tsis xav tau - suav nrog kev yuav khoom thoob ntiaj teb zoo li cov khoom siv hauv tsev thiab cov khoom siv hauv chav ua noj.