Target ThredUp lub vev xaib
Tau qhov twg los: Target
Target yog tiptoeing rov qab rau hauv kev muag khoom thib ob los ntawm kev cog lus nrog lub tuam txhab muag, ThredUp.
Lub khw muag khoom loj tau lees paub rau hnub Friday tias nws tau tshaj tawm ib nplooj ntawv ntawm ThredUp lub vev xaib thaum lub Peb Hlis lig uas suav nrog cov npe ntawm cov poj niam thiab menyuam cov khaub ncaws, nrog rau cov khoom siv. Qee cov khoom yog los ntawm Target tus kheej daim ntawv lo, xws li cov menyuam yaus cov khaub ncaws hom Cat & Jack, lossis nws cov kev sib koom ua ke tsis pub dhau sijhawm, xws li ib qho nrog Lilly Pulitzer xyoo 2015, thiab lwm tus yog cov khoom los ntawm cov khoom kim heev nqa ntawm ThredUp, curated los ntawm Target.
Tus kws tshaj lij hauv tuam txhab tau hais tias Lub Hom Phiaj yog nyob rau hauv "kev sim thiab kawm" theem nrog ThredUp. Nws tsis kam qhia cov nqe lus nyiaj txiag ntawm qhov kev pom zoo. ThredUp kuj tsis kam tawm tswv yim.
Qhov no tsis yog thawj zaug Lub Hom Phiaj tau koom tes nrog ThredUp, kev xa khoom online thiab khw muag khoom muaj txiaj ntsig. Lub hom phiaj tau pib - thiab tom qab ntawd kaw - qhov kev sim kwv yees li rau lub hlis xyoo 2015. Nws tso cai rau cov neeg yuav khoom kom tau txais Target credit rau cov khoom siv maj mam uas ThredUp txaus siab muag.
Tus poj niam Lub Hom Phiaj tau hais tias lub tuam txhab txiav txim siab koom tes nrog ThredUp kom coj mus rhaub rau cov neeg siv khoom txaus siab rau tus nqi thiab kev ruaj khov. Target lub vev xaib tshiab ntawm ThredUp lub vev xaib tau sau npe tias yog kev sim beta. Nws suav nrog kwv yees li 400,000 daim nqi txog li 90% tawm.
Kev sib koom tes haum rau Target qhov kev txhawb nqa dav dav, suav nrog Target Zero, daim ntawv lo tshiab hauv khw muag khoom thiab hauv online uas taw qhia cov khoom lossis ntim tsim los ua kom rov qab tau dua, rov siv dua lossis rov ua dua. Lub khw muag khoom kuj tsis ntev los no tau hloov San Diego-thaj chaw khw muag khoom rau hauv nws thawj lub khw muag khoom hluav taws xob los ntawm kev ntxiv loj carport solar panels.
Rau cov khw muag khoom, kev muag khoom rov qab yog ib txoj hauv kev kom tau nyob rau hauv pem hauv ntej ntawm Gen Z thiab ntau txhiab tus neeg yuav khoom uas txaus siab rau "cov khoom muaj nqis yos hav zoov" thiab cov khoom ntsuab ntawm kev noj qab haus huv, hais tias Ashley Helgans, tus kws tshuaj ntsuam xyuas kev ncaj ncees uas ua raws li kev lag luam rau Jefferies. Los ntawm kev yuav khoom thib ob, cov neeg siv khoom yau tuaj yeem tsim kev sib raug zoo rau cov hom tshiab thiab txiav txim siab ua kev yuav khoom ncaj qha los ntawm tus muag khoom qub, nws hais.
Rau ThredUp, tawm tsam kev sib tham nrog cov khw muag khoom yog ib txoj hauv kev nthuav dav nws ncav cuag thiab muag cov khoom muag sai dua hauv kev loj hlob, tab sis kev lag luam tawg heev, Helgans tau hais. Nws sib tw nrog lwm tus players, suav nrog Lub Neej Tiag Tiag, eBay, Poshmark thiab Depop.
ThredUp kuj tau ntaus profit-sharing deals nrog cov khw muag khoom zoo li Walmart thiab Madewell, uas hla cov npe khoom ntawm lawv tus kheej lub vev xaib.
Helgans tau hais tias Target qhov kev xeem dhau los yuav tuaj ntxov dhau. Hauv xyoo 2015, kev muag khoom muag tau sawv ntawm kwv yees li $ 1 nphom, raws li Jefferies. Tam sim no nws tau loj hlob mus rau kwv yees li $ 15 nphom hauv 2021 thiab xav tias yuav ntau dua peb npaug rau $ 47 nphom los ntawm 2025.
Tau qhov twg los: https://www.cnbc.com/2022/04/08/target-tiptoes-back-into-resale-with-new-thredup-deal.html