Taco Tswb yog Launching A Plant-Based Carne Asada Test With Beyond Meat

Taco Bell thiab Beyond Meat hnub no tshaj tawm tias lawv yuav sim ib qho tshiab Beyond Carne Asada Steak muab hauv Dayton, Ohio, kev ua lag luam pib Lub Kaum Hli 13 rau lub sijhawm txwv.

Qhov no yog thawj qhov kev sim ua lag luam rau Taco Tswb / Beyond Meat kev koom tes, pib hauv Lub ob hlis ntuj 2021 thaum Taco Bell niam lub tuam txhab Yum! Hom tau kos npe rau peb lub xyoos nrog cov tuam txhab cog ntoo los tsim cov khoom noj khoom haus. Nws los tsawg dua ib xyoos tom qab cov lus xaiv swirled hais txog tus neeg muag khoom thawj zaug carne asada xeem raug xa rov qab mus rau pawg thawj coj saib duab kos duab.

Qhov tseem ceeb, Taco Bell tus viv ncaus cov npe KFC thiab Pizza Hut twb tau sim lossis pib tshaj tawm, suav nrog buzz-generating Beyond Fried Chicken.

Rau Taco Tswb, Beyond Carne Asada Steak muaj cov khoom xyaw xws li cov taum faba thiab cov khoom kos npe kos npe. Lub quesadilla yog tus nqi ntawm qhov sib npaug nrog cov saw hlau cov kev xaiv steak, thiab tuaj yeem hloov pauv rau txhua yam khoom noj uas tsis muaj nqi ntxiv.

Hauv kev sib tham tsis ntev los no, Tus Thawj Saib Xyuas Kev Tsim Kho Tshiab Liza Matthews tau hais tias kev ua tiav qhov sib luag ntawm tus nqi yog ib qho tseem ceeb rau kev txav cov khoom siv cog rau hauv kev sim ua lag luam kom paub meej txog kev siv tau. Keeb kwm, cov khoom zoo li no tau raug nqi ze li 40% siab dua tshaj tej tsiaj txhu.

"Ntawm Taco Bell, peb tau ntseeg ntev ntev tias ib tus neeg yuav tsum tuaj yeem xaiv cov khoom noj khoom haus uas tsis muaj kev cuam tshuam rau cov khoom qab zib uas lawv xav tau," Matthews tau hais hauv nqe lus. "Yog vim li cas peb ntawm Taco Bell zoo siab los qhia qhov tshwm sim ntawm peb txoj kev koom tes ntev nrog Beyond Meat, uas yav tas los tsis pom hauv QSR kev lag luam. Qhov no cog-raws li carne asada steak tsuas yog qhov kev hloov tshiab tshiab hauv peb keeb kwm ntawm kev tsim qee qhov tshwj xeeb tshaj plaws, xav tau kev pab rau txhua tus kiv cua. "

Yog tias qhov kev sim ua tau zoo, nws tuaj yeem muab qhov xav tau ntau qhov tailwind rau Beyond Meat, uas tau pom nws cov Tshuag poob txog 75% xyoo-rau-hnub, ntaus txhua lub sijhawm qis rau lub lim tiam no. Lub tuam txhab tab tom ntsib kev sib tw ntau ntxiv hauv cov nroj tsuag raws li qeb, relentless inflationary pressures, thiab nws cov khoom McPlant, tsim los ntawm kev koom tes nrog McDonald's, tau rub los ntawm cov ntawv qhia ua ntej lub caij ntuj sov no, nrog rau Cov kws tshuaj ntsuam pom tau hais tias qhov kev muag khoom tsis zoo.

Tshaj li yuav ua pov thawj kom haum zoo dua ntawm Taco Bell, tus thawj coj ntev ntev hauv cov neeg tsis noj nqaij. Lub hom phiaj launched ib tug mob siab rau vegetarian menu hauv 2019 thiab, xyoo 2015, tau dhau los ua thawj qhov kev pabcuam ceev ceev uas tau lees paub los ntawm American Vegetarian Association. Cov kev xaiv neeg tsis noj nqaij tam sim no sawv cev ntau dua 12% ntawm tag nrho cov kev muag khoom, qhia txog txoj haujlwm zoo rau lub hom phiaj raws li kev lag luam thoob ntiaj teb cog qoob loo xav kom nthuav dav ntau dua 20% hauv ib xyoos txog 2028, raws li tsab ntawv ceeb toom lub Kaum Ob Hlis los ntawm ResearchandMarkets.com.

Carne asada platform kuj tseem tuaj yeem ua pov thawj kom nrov heev rau cov neeg tsis noj nqaij thiab cov flexitarians zoo ib yam uas xav lo nrog cov kev xaiv cog qoob loo thaum noj cov khoom noj. wildly nrov Mexican tais. Qhov kev nyiam no yog pov thawj los ntawm kev sib tw Chipotle txoj kev vam meej nrog rau (tsiaj protein) muab. Chipotle ntaus nqi ib 11% tib lub khw muag khoom nce ntxiv nyob rau hauv 2019 rau nws carne asada qhia.

"Peb paub tias cov neeg siv khoom tab tom nrhiav kev xaiv cov protein ntau uas zoo dua rau lub ntiaj teb yam tsis muaj kev cuam tshuam txog kev saj, yog li peb zoo siab heev los nthuav tawm peb cov khoom lag luam tshiab, tshiab Beyond Carne Asada Steak. Tsim los tshwj xeeb ntxiv rau lub siab tawv, savory flavors uas Taco Tswb paub txog, Beyond Carne Asada Steak muab cov flavorful, qab saj thiab kev ntxhib los mos ntawm marinated, grilled steak nrog cov txiaj ntsig ntxiv ntawm cov nqaij cog qoob loo, "Dariush Ajami, Beyond tus thawj coj tshiab. tub ceev xwm, tau hais hauv ib nqe lus.

Qhov tshwj xeeb tshaj yog, tshaj tawm tshaj tawm los txog ib hlis tom qab Taco Bell tau tsim cov khoom lag luam raws li Crispy Melt Taco hauv Birmingham, Alabama.

"Peb ib txwm pib nrog peb cov neeg siv khoom thiab cov ncauj lus uas los ntawm cov nroj tsuag lossis cov neeg tsis noj nqaij yog kev xaiv," Matthews tsis ntev los no tau hais. "Cov neeg siv khoom txaus siab rau qhov no thiab nrog ntau yam kev xaiv neeg tsis noj nqaij twb tau ua lawm, nws ua rau nws yooj yim dua mus rau hauv qhov chaw no."