Sweetgreen sim cov khoom qab zib hauv teb chaws - ib version ntawm Rice Krispies Treat

Qab zib tab tom pib nws noj ntawm Rice Krispies Treats, nws thawj khoom qab zib txij li xyoo 2014.

Crispy Rice Treat muaj nyob thoob tebchaws txij hnub Monday rau $2.95. Cov khoom qab zib prepackaged yog ua nrog cov organic xim av nplej, quinoa, millet thiab zib ntab-hnub caramel. Nws muaj 190 calories thiab 6 grams qab zib.

Sweetgreen co-founder thiab Chief Concept Officer Nicolas Jammet hais rau CNBC cov saw muaj nws lub qhov muag ntawm tej zaum yuav nthuav mus ntxiv rau cov khoom qab zib. "Peb tseem yuav mloog peb cov neeg siv khoom thiab saib seb lawv teb li cas rau thawj tus," nws hais.

Cov khoom noj qab zib tsuas yog cov khoom qab zib ua ntej yog Sweetflow, yogurt khov uas tau luv luv ntawm nws cov khw muag khoom hauv Washington, DC, qhov chaw uas lub tuam txhab tau tsim. Nws txiav tawm Sweetflow yim xyoo dhau los, xaiv es tsis txhob tsom mus ntxiv cov kev xaiv siab dua rau nws cov ntawv qhia zaub mov thiab siv kev txiav txim online.

Jammet tau hais tias "Tsis tas li ntawd, nws yog nyob ib puag ncig lub sijhawm uas tsuas muaj kev loj hlob ntawm cov khw muag khoom yogurt khov, thoob plaws qhov chaw," Jammet hais.

Lub community launch los thaum Sweetgreen nrhiav txoj hauv kev los txhawb kev muag khoom. Lub tuam txhab txo qis nws qhov kev pom zoo rau xyoo tas los thaum Lub Yim Hli, hais txog qhov kev muag khoom qeeb qeeb uas pib nyob ib puag ncig Memorial Day. Tseem, nws lub quarter thib ob ntawm tib lub khw muag khoom nce 16%, pab los ntawm 6% nce nqi hauv cov nqi.

Sweetgreen tau teem sijhawm los tshaj tawm cov txiaj ntsig peb lub hlis twg tom qab lub tswb rau hnub Tuesday.

Txog tam sim no lub quarter no, McDonald's, Chipotle thiab Starbucks tau tshaj tawm txog kev muag khoom ntau dua, qhia tias cov neeg siv khoom txaus siab tawm mus rau cov khoom noj uas pheej yig dua vim tias kev nce nqi nce nyiaj txiag. Qhov ntawd yog txawm tias chains nce nqi lossis ua lag luam ntau cov khoom noj khoom haus zoo tshaj.

Txhawm rau tsim cov khoom qab zib tshiab, Sweetgreen tau koom tes nrog kws ua zaub mov noj Malcolm Livingston II ua lub tuam txhab thawj kws ua zaub mov hauv chaw nyob. Livingston yav dhau los ua haujlwm ua tus kws ua zaub mov noj rau Noma, lub tsev noj mov Copenhagen nrog peb lub hnub qub Michelin uas tau raug hu ua lub tsev noj mov zoo tshaj plaws hauv ntiaj teb xyoo 2021.

Jammet tau hais tias nws tau ntsib Livingston ob peb xyoos dhau los hauv Copenhagen thiab nws tau nyob nrog tus kws ua zaub mov noj. "Txij li hnub ib, kuv ib txwm tuaj rau hauv [Sweetgreen culinary] lab," Livingston hais.

Cov saw siv sijhawm kwv yees li ob xyoos los tsim cov kev kho mob thiab xyuas kom meej tias nws haum nrog Sweetgreen cov ntsiab cai uas muab cov saj, kev noj qab haus huv thiab cov khoom xyaw, raws li Jammet. Livingston tau hais tias nws tau ua ntau yam sib txawv thiab siv nws tus ntxhais ua tus neeg sim saj.

Nws yog "tsis muaj kev xav" los pib nrog cov qauv ntawm Rice Krispies Treat muab qhov nostalgia nws evokes, Livingston tau hais.

"Tsis tas li hauv cov khw noj mov, tsis muaj ntau yam thaum nws los txog rau khoom qab zib, thiab peb xav muab qee yam uas qab thiab xav tau tab sis kuj suav hais tias noj qab nyob zoo," nws hais.

Shares ntawm Sweetgreen tau poob 46% xyoo no, rub nws cov nqi lag luam mus txog $ 1.88 billion.