Sustainable Movement kaw nyob rau hauv Clueless Fashion Industry

Hnub ntawm kev txheeb xyuas rau kev lag luam zam dhau nws keeb kwm ntawm cov pov tseg thiab nws cov pa roj carbon monoxide outsized cia li tau los ze zog, thaum cov kev tshawb fawb tsis ntev los no ntawm cov thawj coj lag luam qhia tias feem ntau tseem tsis tau txais cov ntawv sau tseg.  

Cov neeg tsim cai lij choj hauv xeev hauv New York, lub xeev kev lag luam hauv tsev (thiab nws cov tub ua lag luam), tsis ntev los no tau nthuav tawm txoj cai tshiab uas yuav ua rau muaj kev xav tsis thoob ntawm kev lag luam pob tshab, lub hauv paus tseem ceeb ntawm cov txheej txheem kev lag luam ruaj khov hu ua ESG (ib puag ncig, kev sib raug zoo, thiab kev tswj hwm. ).

Kev ua raws li ESG tau dhau los ua qhov kev lees paub dav siv los ntawm cov tub ua lag luam los xaiv cov khoom lag luam tsim nyog rau "ntsuab" cov ntaub ntawv. Raws li txoj cai lij choj hu ua zam, cov khw muag khaub ncaws loj ($ 100 lab lossis ntau dua hauv cov nyiaj tau los) yuav raug cai los qhia txog "kev cuam tshuam ib puag ncig thiab kev sib raug zoo" tsawg kawg ib nrab ntawm lawv cov lag luam. Nws yuav tsum tau nthuav tawm cov ntaub ntawv siv hauv cov khoom nrog rau cov ntsiab lus hais txog lub zog, dej, thiab kev siv tshuaj lom neeg hauv kev tsim khoom thiab ua tiav. Kev nplua nplua - txog li ob feem pua ​​​​ntawm cov nyiaj tau los txhua xyoo - tuaj yeem raug nplua rau qhov tsis ua raws.

Txawm hais tias tsab cai lij choj uas tau hais tseg yuav muaj sia nyob txoj kev cai lij choj tseem yuav pom. Txawm li cas los xij, nws zoo li yuav yog qhov chaw sib tw rau kev txav mus los. Cov tshuaj txhuam hniav tawm ntawm lub raj. 

Tsis tas li ntawd, nws yog qhov tseem ceeb tshaj plaws rau cov neeg siv khoom, raws li kev tshawb fawb tsis ntev los no los ntawm First Insight hauv kev koom tes nrog University of Pennsylvania's Wharton Baker Retailing Center. Ob feem peb ntawm cov neeg siv khoom teb tau hais tias lawv yuav them ntau dua rau cov khoom tsim tau ruaj khov. Peb ntawm plaub tau hais tias lawv muab tus nqi siab dua ntawm kev ruaj khov dua li ntawm lub npe.

Tias cov neeg siv khoom txaus siab rau pony txog $ 320 rau qhov kub tshiab (ua tau ruaj khov) Cashmere beret yuav los ua kev poob siab hauv c-suites ntawm lub ntiaj teb zam.

Kev tshawb fawb pom tias yuav luag tag nrho (94%) ntawm cov thawj coj lag luam ntseeg qhov kev tawm tsam - lub npe lub npe tseem ceeb dua li kev ruaj ntseg.

Thaum nug seb hom kev yuav khoom lag luam zoo li cas cov neeg siv khoom yuav siv ntau tshaj plaws, cov thawj coj hauv khw muag khoom tau txheeb xyuas cov kev muag khoom / rov ua lag luam kawg. Tab sis 41% ntawm cov neeg siv khoom tau tshaj tawm tias lawv twb muaj cov kev paub dhau los lawm, cov khoom lag luam xws li cov uas muab los ntawm Lululemon thiab Levi's. 

"Ib nrab ntawm cov thawj coj hauv khw muag khoom ntseeg tias tus nqi yog qhov laj thawj tseem ceeb rau cov neeg siv khoom lag luam thoob plaws e-lag luam hom," said Professor Thomas Robertson, tus thawj coj kev kawm ntawm Baker Center. "Qhov tseeb, tsuas yog 27% ntawm cov neeg siv khoom pom zoo tias tus nqi yog lawv qhov kev txhawb siab."

Cov kev tsis txaus ntseeg no ua rau koj xav tsis thoob. Puas muaj leej twg mloog cov neeg siv khoom? Leej twg xav txog lub khw?

Sustainability yog qhov teeb meem dav dav uas kev lag luam tsoos tsho yuav tsum tau ntsib qee yam ntawm kev lag luam uas zoo li tsis muaj dab tsi ua nrog nws. Qhov kev coj ua ntawm kev rhuav tshem cov khoom tsis muag raws caij nyoog tau raug nthuav tawm. Woe rau lub khw muag khoom uas tau ntes tau ua hnub no. 

Yog tias tsis muaj dab tsi ntxiv, kev yuav khoom ntau dhau ua rau cov cim qis uas ua rau cov paj laum thiab cov txiaj ntsig tau txais txiaj ntsig.

Yog li, koj yuav tsum nug yog vim li cas, thawj qhov chaw, fashion buyers yog over-ordering khoom uas tsis muag. Nws yog ib qho teeb meem pernicious uas muaj kev daws teeb meem: nug tus neeg siv khoom. 

Nyob rau hauv ib lub hnub nyoog thaum tsuas yog ib yam dab tsi yuav zoo li neeg siv-kuaj-xim, designs, marketing campaigns-nws yog absurd uas muaj ntau yam khaub ncaws khw muag khoom over-yuav. Cov khoom yuav raug tsim tawm ruaj khov, tab sis nws yog qhov sib txawv ntawm kev ruaj ntseg thaum cov khaub ncaws tsis zoo uas tsis tuaj yeem xa rov qab mus rau cov chaw tsim khoom yuav tsum raug xa tawm mus rau qhov chaw rov ua dua lossis raug puas tsuaj.