Surging English Sparkling Wine Sales Muab Chapel Down Tshiab Impetus

Cov neeg tsim cawv loj tshaj plaws hauv tebchaws Askiv tab tom ua lag luam rau kev loj hlob muaj zog hauv cov khoom lag luam hauv xyoo tom ntej raws li UK thiab kev lag luam xa tawm tawm los ntawm kev sib kis los ntawm kev tshawb nrhiav qee yam tshiab thiab tshiab.

Chapel Down, uas ua rau xyoo 2020 poob rau hauv kev ua haujlwm zoo ntawm tsuas yog $ 1 lab (£ 843,329) xyoo tas los, yog cov neeg tsim cawv xws li Nytimber, Rathfinny, Ridgeview thiab Tinwood uas tau caij nthwv dej ntawm txaus siab rau English wine-making, 70% ntawm uas tam sim no coj los ntawm sparkling ntau lawm.

Kent-raws li Chapel Down, pom tseem muag cawv nce ntxiv 17% hauv 2021, tab sis cov khoom tawg paj tau nce ntau dua ob npaug, nce 39%. Qhov no qhia txog qhov kev thov nce rau npuas raws li kev mob kis thoob qhov txhia chaw, tab sis kuj tseem rov ua kom pom tseeb los ntawm Chapel Down hauv ntu no.

CEO Andrew Carter tau ceeb toom tias xyoo 2022 tag nrho cov cawv txiv hmab "yuav qis dua" vim tias cov txiv hmab txiv ntoo tsis muaj zog nyob rau xyoo 2021, poob txog 30% kev lag luam thoob plaws, tab sis nws hais ntxiv tias: "Peb kwv yees txuas ntxiv 2022 cov nyiaj tau los loj hlob thiab cov txiaj ntsig tau zoo dua los ntawm kev ci ntsa iab. wine muag thiab cov txiaj ntsig ntawm tus nqi nce. Kev lag luam cawv Askiv nyob hauv kev loj hlob thiab muaj lub sijhawm tseem ceeb. "

Ntau npaum li ntawd Chapel Down divested nws poob-ua npias thiab cider lag luam ib xyoo dhau los los tsom rau cawv. Lub tuam txhab cov nyiaj tau los ntawm cawv thiab ntsuj plig tau nce 25% rau £ 16.6 lab hauv 2021 muag ntau dua 1.5 lab lub raj mis cawv thawj zaug.

Lub hom phiaj tau khaws cov neeg muag khoom muag tawm tshiab xws li Tebchaws Askiv tam sim no loj tshaj Cov khw muag khoom loj, Tesco, thiab txhawb kev lag luam nrog cov neeg muag khoom uas twb muaj lawm suav nrog Waitrose, Marks & Spencer, Sainsbury thiab wine tshwj xeeb Majestic. Kev lag luam ncaj qha rau cov neeg siv khoom lag luam e-lag luam kuj nce 30% thiab tam sim no suav txog yuav luag ib feem peb ntawm tag nrho cov nyiaj tau los.

Carter-uas yog cov dej haus keeb kwm yav dhau los suav nrog lub luag haujlwm ua tus thawj coj ntawm Chase Distillery, tus thawj coj ua lag luam ntawm Australia Lub Txhab Nyiaj Txiag Wine Estates, tus tswv ntawm Penfolds thiab Wolf Blass, thiab tus thawj coj ntawm Bacardi Travel Retail ua ntej ntawd- koom nrog Chapel Down ua CEO hauv lub Cuaj Hli 2021.

Nws muaj ambitions los ua "cov neeg ua koob tsheej Askiv zoo tshaj plaws" los ntawm "premiumizing peb hom", ib yam dab tsi nws paub ntau txog los ntawm nws cov stints ntawm TWE thiab Bacardi. Nws yuav tsom mus rau lub tuam txhab "muaj txiaj ntsig ntau dua sparkling wines" raws li lub tswv yim tseem ceeb los xyuas kom meej tias Chapel Down, teev nyob rau ntawm Aquis Exchange, tseem muaj txiaj ntsig.

Tau txais koob meej dua

Lub hom phiaj tau txav mus rau hauv lub voj voog txoj cai: xyoo no nws yog cov cawv txiv hmab ntawm Oxford thiab Cambridge Boat Race - ntawm lub ntiaj teb cov kev sib tw ncaws pob qub tshaj plaws, uas tau tshwm sim hauv London ua ntej lub Plaub Hlis; thiab nws nyuam qhuav tau kos npe los ua tus nom sparkling caw' ntawm England thiab Wales Cricket Board (ECB) nyob rau hauv peb lub xyoos.

Chapel Down kuj pom nyob rau hauv kev ua yeeb yam los ntawm kev koom tes nrog London theatre Lub Donmar Warehouse, Turner Contemporary art gallery thiab Royal Opera House. Nws yog ib tug tswv cuab ntawm cov khoom kim heev hom club, Walpole Group, thiab tau muag hauv khw muag khoom kim heev Selfridges thiab Harrods, nrog rau cov khw noj mov, khw noj mov thiab tsev so hauv UK thiab thoob ntiaj teb.

Ntau yam ntawm Chapel Down lub ambitions so ntawm nws lub peev xwm ntau lawm los ntawm kev nthuav nws cov av thiab tsav tsheb nce ntim. Lub hom phiaj yog tswv, xauj thiab cov peev txheej los ntawm 750 daim av ntawm cov vaj txiv hmab hauv South East England nrog rau 150 daim av ntawm cov vaj txiv hmab ntxiv kom cog rau xyoo 2022/23. Txawm hais tias cov txiaj ntsig tsis zoo hauv xyoo 2021, lub tuam txhab cia siab tias lawv yuav txhim kho lub sijhawm ntev "raws li viticulture txhim kho thiab peb cov cog tshiab tshiab ntawm qhov chaw zoo dua pib txi txiv."

Tsis tas li ntawd, qhov chaw pub dawb uas twb muaj lawm hauv Tenterden, Kent yuav koom nrog ib qho tshiab. Carter hais tias "Nws yuav ua rau peb muaj peev xwm ua tau ob npaug ntawm qhov loj ntawm Chapel Down kev lag luam hauv plaub mus rau tsib xyoos tom ntej," Carter hais.

English sparkling caw tau garnered lub xim ntawm Fabkis lub Champagnes tsev. Taittinger tau tsim lub hom Domaine Evremond nyob rau hauv lub vaj txiv hmab hauv Kent los tsim nws tus kheej English sparkling caw, thaum lwm tus muaj tshaj tawm tau nqis peev hauv qee qhov me me hauv Wineries hauv South East of England.