Super Bowl LVII Yuav Teem Lwm Cov Ntaub Ntawv Tshaj Tawm, Tab sis cia siab tias yuav ncua

Tsis muaj ib yam dab tsi hauv xov xwm toj roob hauv pes piv rau Super Bowl. Cias muab nws yog qhov kev tshwm sim TV tshaj plaws ntawm lub xyoo. Qhov tseeb, 11 ntawm 12 Super Bowls kawg tau xa cov neeg tuaj saib nruab nrab ntawm 100+ lab tus neeg saib. Los ntawm kev sib piv, qhov feem ntau saib thawj-lub caij primetime program lub caij no tau nruab nrab 5.8 lab tus neeg saib.

Pab txhawb nqa Super Bowl cov neeg tuaj saib tau streaming video. Xyoo tas los Super Bowl LVI ntawm NBCU nruab nrab 112.3 lab tus neeg saib, nce 16% ntawm xyoo dhau los. Streaming ntawm ntau lub platforms suav rau 11.2 lab ntawm tag nrho. Xyoo dhau los Super Bowl LV tau tshaj tawm hauv TV hauv CBS nruab nrab 5.7 lab tus neeg saib streaming. Lub sijhawm kawg FoxFOXA
muaj txoj cai rau qhov kev ua si loj yog Super Bowl LIV hauv 2020, qhov nruab nrab streaming cov neeg tuaj saib xyoo ntawd yog 3.4 lab tus neeg saib. Qhov tseeb, txhua xyoo txij li streaming tau ntsuas (Super Bowl XLVI hauv 2011) nws qhov kev pom tau nce ntxiv.

Ib daim ntawv qhia txog NFL saib qhov chaw los ntawm NielsenNLSN
pom tias rau xyoo tas los Super Bowl, cov thawv ntim khoom / cov kav hlau txais xov suav txog 61% ntawm tag nrho cov neeg tuaj saib, ua raws los ntawm sab nraum tsev (22%), ntse TVs (8%) thiab cov khoom siv hauv internet (7%). Qhov feem pua ​​​​yog raws li tag nrho cov neeg saib.

Rau cov txiv neej 18-34 qhov kev tawm tsam hauv qhov chaw saib yog txawv; Tsuas yog 40% siv cov teeb tsa saum toj kawg nkaus / kav hlau txais xov, muaj 38% sib koom rau kev saib sab nraum tsev, 10% sib koom rau kev saib ntawm Smart TVs thiab 7% sib koom siv internet txuas nrog. Hauv kev sib piv 2021 nrog 2022 NFL lub caij tsis tu ncua, muaj kev tsiv teb tsaws chaw hauv kev saib deb ntawm cov thawv teeb tsa / kav hlau txais xov rau cov TV ntse thiab cov khoom siv hauv internet. Kev poob qis ntawm kev siv cov thawv rau saum toj yog qhia txog qhov cuam tshuam qaum-txiav yog muaj nyob rau ntawm viewer cwj pwm.

Txawm hais tias nws siv ntau zuj zus, latency tseem yog qhov teeb meem thaum streaming Super Bowl. Jed Corenthal, CMO, Phenix, hais tias, "Kuv cia siab tias 15 lab tus tib neeg yuav tshaj tawm qhov kev ua si xyoo no, txawm li cas los xij, txhua tus neeg uas kwj qhov kev ua si yuav muaj qhov tseem ceeb latency lossis qeeb - peb cia siab nyob qhov twg los ntawm 30-60 vib nas this tom qab kev ua si. Txhua qhov kev sib tham - sib tham, xa ntawv, ceeb toom - yuav ua rau muaj kev cuam tshuam kev pom. Xav txog 30 vib nas this mus rau hauv qhov kev ua si thiab Patrick Mahomes cuam TD yeej, tab sis ua ntej koj pom qhov kev ua si, koj tau txais ib tsab ntawv los ntawm koj tus phooj ywg uas twb pom nws - qhov no yog qhov zam tsis tau thiab tsis tas yuav tshwm sim. " Xyoo no Super Bowl yuav muaj nyob rau ntawm FoxSports.com ntawm lwm tus neeg muab kev pabcuam streaming.

Ib daim ntawv ntsuam xyuas tau tshaj tawm tsis ntev los no ntawm 1,000 tus neeg teb los ntawm AmdocsDOX
pom tias xyoo no 22% ntawm Super Bowl cov neeg saib tau npaj los tshaj tawm qhov kev ua si, uas yuav kwv yees li ob npaug ntawm cov neeg tuaj saib xyoo tas los. Yuav luag ib nrab (49%) tau hais tias lawv npaj saib qhov kev ua si uas siv lub thawv teeb tsa. Nrog rau qhov kev ua si hauv xov tooj cua tshaj tawm, lwm 10% hais tias lawv yuav saib Super Bowl ntawm lub kav hlau txais xov saum huab cua.

Qhov kev tshawb fawb Amdocs kuj pom tau tias 58% ntawm cov neeg saib tau txaus siab rau qhov metaverse tsim virtual State Farm Stadium, qhov chaw ntawm Super Bowl. Cov neeg teb xov tooj kuj tau qhia txog kev txaus siab nrog 360-degree saib nrog kev sib tham ntau dua. Kwv yees li ntawm ib-hauv-tsib tau txaus siab rau kev siv qhov kev muaj tiag ntxiv rau Rihanna ib nrab sijhawm ua yeeb yam.

Pab txhawb kev saib online hauv NFL lub caij dhau los no yog Amazon Prime Video lub caij pib ntawm Thursday Night Football. Amazon muaj cai tshwj xeeb rau 15 NFL kev ua si, Nielsen tau tshaj tawm cov neeg tuaj saib nruab nrab ntawm 9.58 lab cov neeg saib (nrog rau sab nraum tsev thiab sab nraum zoov saib). Raws li Amazon thawj cov neeg saib cov ntaub ntawv, Thursday Night Football nruab nrab 11.3 lab tus neeg saib, piv rau cov neeg tuaj saib streaming los ntawm xyoo tas los Super Bowl.

NFL yuav tshaj tawm cov kev ua si ntxiv rau lub caij tom ntej. Thaum Lub Kaum Ob Hlis, cov pab koomtes tau sib cog lus nrog Alphabet's YouTube TV thiab YouTube Primetime Channels rau cov cai tshwj xeeb los tshaj tawm NFL Daim Pib Caij Nyoog. Yav tas los ntawm DirecTV, lub pob suav nrog tag nrho cov kev lag luam tawm hnub Sunday tsis tu ncua-lub caij NFL kev ua si tshaj tawm hauv Fox thiab CBS. Tsis tas li ntawd, nrog rau daim ntawv cog lus tshiab NFL tshaj tawm txoj cai nrog NBC, CBS, ABC / ESPN thiab Fox tso cai rau cov kev ua si faib tawm hauv TV thiab streaming (xws li Paramount +, Peacock).

Nielsen daim ntawv tshaj tawm txhua hli rau Lub Kaum Ob Hlis 2022 pom streaming suav txog 38.1% feem ntawm txhua qhov kev siv TV, tus lej ntau dua li cable (30.9% qhia) lossis tshaj tawm TV (24.7%). Kev sib koom streaming tau nce tsis tu ncua thiab raws li kev ua kis las ncaws pob muaj txiaj ntsig ntau ntxiv nws yuav tsum tau nce ntxiv.