Subway sandwich kev muag khoom nce thaum hloov pauv, muaj peev xwm muag tham

Subway tau hais tias nws tib lub khw muag khoom tau nce 9.2% hauv 2022, qhia tias cov saw saw hlau hloov pauv tau tuav raws li nws tau tshaj tawm txog kev muag khoom.

Lub tuam txhab tsis tas yuav nthuav tawm nws cov txiaj ntsig nyiaj txiag vim nws yog tus tswv ntiag tug. Txawm li cas los xij, Subway tsis ntev los no tau qhia txog kev muag khoom hloov tshiab raws li nws tau ua kev hloov pauv. Cov ntawv tshaj tawm no tuaj yeem ntxias cov neeg yuav khoom kom nce qib tom ntej.

ntsig txog kev nqis peev xov xwm

Cov phab ntsa Street Journal tshaj tawm thaum Lub Ib Hlis Ntuj tias Subway ntiav cov kws pab tswv yim los tshawb txog kev muag khoom uas tuaj yeem muaj txiaj ntsig ntawm cov saw hlau ntau dua $ 10 nphom. Hauv tsab ntawv tshaj tawm rau CNBC, Subway tau hais tias nws tsis hais txog kev ua tswv cuab thiab cov phiaj xwm kev lag luam vim tias nws yog ib lub tuam txhab ntiag tug.

CEO John Chidsey tau hais nyob rau hauv tsab ntawv tshaj tawm hnub Thursday tias cov saw hlau tau teeb tsa ob xyoos ntawm kev muag khoom thiab tau "tau txais nws swagger rov qab." Subway tau pom yim lub hlis twg ntawm kev muag khoom loj hlob, thiab kev muag khoom digital tau ntau dua peb npaug txij li xyoo 2019, lub tuam txhab tau hais hauv kev tshaj tawm. Nws cov chaw North American 'kev muag khoom tib lub khw tau dhia 7.8% hauv 2022, rhuav tshem cov ntaub ntawv muag khoom nruab nrab txhua lub lim tiam, raws li Subway.

Txoj kev sib hloov rov qab xyoo ntawm kev muag khoom poob rau ib zaug-ibiquitous sandwich saw, uas yog nyob rau hauv ib lub sij hawm lub tuam txhab loj tshaj plaws US tsev noj mov los ntawm ntau qhov chaw. Nws cov ntawv hauv Asmeskas tau poob rau 21,147 qhov chaw nyob hauv 2021, poob 22% los ntawm nws qhov siab tshaj plaws ntawm 27,103 hauv 2015, raws li cov ntaub ntawv tshaj tawm franchise.

Txawm tias ua ntej kev tuag ntawm co-founder Fred DeLuca thiab lub high-profile mus sib hais ntawm yav tas los spokesman Jared Fogle, ob qho tib si nyob rau hauv 2015, Subway tau tawm tsam kom ua raws li cov neeg sib tw ceev ceev xws li Chipotle thiab cannibalized nws tus kheej muag los ntawm qhib ntau qhov chaw. Raws li kev muag khoom poob qis, kev sib ntaus tsis zoo nrog cov franchisees ua si hauv tsev hais plaub thiab sib tsoo hla cov xov xwm.

Chidsey tau tuav lub luag haujlwm thaum xyoo 2019, dhau los ua thawj tus thawj coj ruaj khov ntawm Subway uas tsis cuam tshuam nrog tus tsim. Thaum lub caij ntuj sov xyoo 2021, cov saw tau tshaj tawm tias nws tab tom txhim kho nws cov ntawv qhia zaub mov, txhim kho nws cov khoom xyaw thiab txhawb kev siv nyiaj tshaj tawm los ntxias cov neeg siv khoom.

Nws qhov kev sim rov qab los coincides nrog ib ib puag ncig nyuaj rau kev lag luam tsev noj mov dav. Tom qab tshem tawm ntawm kev sib kis thoob qhov txhia chaw, cov khw noj mov yuav tsum tau ua tiv nrog qhov tsis txaus of cov neeg ua haujlwm txaus siab, muab cov saw hlau snarls thiab nce cov khoom muaj nqis. Ntau tus tau tsa tus nqi teb.

Subway tsis qhia hnub Thursday ntau npaum li cas nqe hikes tau pab txhawb rau nws txoj kev muag khoom tsis ntev los no tab sis hais rau CNBC tias nws cov nqi nce yog "raws li" cov los ntawm lwm cov khoom noj ceev ceev.

Saib ua ntej mus rau 2023, Subway npaj los txhim kho franchisee profitability thiab hloov kho 3,600 North American qhov chaw. Sab nraum nws lub tsev lag luam, lub tuam txhab muaj kev cog lus los ntawm tus tswv franchisees qhib 5,300 qhov chaw tshiab.

Lub tuam txhab tseem yuav sai sai no ib nrab ntawm cov koom haum pab txhawb nqa - Hnub Tuesday, Subway co-founder Peter Buck's foundation tshaj tawm tias nws tau tso nws 50% cov tswv cuab ntawm cov saw saw hlau mus rau lub koom haum. Buck tuag thaum lub Kaum Ib Hlis 2021.

Nws tsis paub meej tias qhov ntawd yuav muaj kev cuam tshuam rau kev muag khoom.