Streaming Wars 'Chapter Kawg Ua Si Tawm Ntawm Kev Tshaj Tawm Hauv Tsev

Kev ua tsov ua rog streaming tau ua tiav zoo hauv peb lub xyoos dhau los, xws li tshiab tshiab thiab tshiab cov qauv ntawm cov neeg siv khoom tus cwj pwm tig lub streaming toj roob hauv pes ntawm nws lub taub hau. Nrog Netflix poob cov neeg siv khoom thiab HBO Max lub neej yav tom ntej clouded los ntawm cov lus xaiv, cov streamers xav tau cov pob muag tsis yog kom nyob twj ywm tab sis kuj tseem nyob.

Amid ib tug rov qab mus rau normalcy nyob rau hauv commuter qauv, nrog ntau tus neeg rov qab los hauv chaw ua haujlwm Tom qab lub sijhawm kis thoob qhov txhia chaw ua haujlwm hauv tsev, kev ua tsov rog streaming tau tsiv mus rau qhov chaw tshiab nthuav dav: lub ntuj saum toj no thiab cov qhov hauv qab.

Lub caij ntuj sov no, cov streamers tau nce ntxiv cov ntsiab lus los ntawm ib qho ntawm cov qauv qub tshaj plaws ntawm kev tshaj tawm, tawm hauv tsev. Tau ntau xyoo ua ntej muaj kev sib kis, OOH yog tib hom kev tshaj xov xwm ib txwm pom kev nce nyiaj hauv kev tshaj tawm, tab sis kev sib kis tau cuam tshuam qhov nruab nrab ntawm nws qhov kev ua si me ntsis, nrog cov neeg tsawg dua, uas ua rau poob qis hauv daim ntawv tshaj tawm thiab kev tshaj tawm.

Tab sis nrog cov neeg siv khoom rov qab mus rau ntau qhov kev coj tus cwj pwm ua ntej kis thoob qhov txhia chaw txawm tias muaj lingering hem ntawm COVID-19, billboards thiab tsheb thauj mus los tau pom ib qho kev rov tshwm sim ntawm kev txaus siab. Thiab cov streamers tau coj txoj hauv kev.

Cov kev xaiv suav nrog cov laug cam nrog cov ntsiab lus anamorphic uas zoo li 3D, xws li Hulu's Orville thiab Netflix'sNFLX
neeg nyob siab phem; wallscapes ntawm ob sab ntawm lub tsev, zoo li rau Discovery+'s Shark Week; qhwv cov tsheb ciav hlau; thiab cov ntawv tshaj tawm nrog cov khoom siv me me, xws li ib qho rau Disney +'s Ms. Marvel nrog tus superhero perched rau saum.

Tom qab OOH Streaming Boom

Julie Radlovic, tus lwm thawj ntawm kev muag khoom hauv tebchaws rau West Coast ntawm OUTFRONTONT
, yog ib lub teb chaws ua lag luam tshaj tawm hauv tsev, hais tias lub tuam txhab tau pom qhov "tseem ceeb" nce siab hauv kev tshaj tawm los ntawm cov tuam txhab streaming lub caij ntuj sov no. Los ntawm peb lub hlis twg ib mus rau peb lub hlis twg ob, kev lom zem kev siv nyiaj ntawm cov ntawv tshaj tawm tau nce 36%, raws li lub lim tiam no OUTFRONT cov nyiaj khwv tau los. Nws ntaus nqi ib feem ntawm qhov ntawd rau tus lej ntawm cov tuam txhab tshiab.

"Paramount Ntxiv, Discovery Plus, Peacock HBO Max, lawv tab tom tuaj, thiab lawv tau los hnyav, thaum xub thawj ua cov phiaj xwm kev lag luam thiab tom qab ntawd ua cov phiaj xwm ntawm cov yeeb yam tshwj xeeb kom tau txais cov neeg saib, "nws hais. "Yog li nws yog kev sib txuas ntawm streaming yog qhov loj, tab sis kuj streaming yog qhov loj heev vim tias muaj tag nrho cov neeg ua si tam sim no uas tsis muaj nyob hauv qhov chaw no tsib xyoos dhau los. Tom qab ntawd, nws yog Hulu thiab Netflix. "

Ntxiv rau, nws hais tias, Netflix tau teeb tsa OOH noj frenzy plaub xyoos dhau los thaum nws yuav cov ntawv tshaj tawm ntawm Sunset Sawb. Qhov ntawd tau muab cov streamer mus tas li vaj tse nyob rau hauv ib qho ntawm qhov chaw nyiam tshaj plaws nyob rau sab hnub poob ntug dej hiav txwv. Lwm cov streamers tau mob siab rau kev sib tw. AmazonAMZN
Piv txwv li, tau yuav tag nrho cov rooj tsav xwm nws tuaj yeem ua tau hauv Culver City thaum nws tsiv nws cov chaw ua haujlwm tsis ntev los no nyob ntawd. "Lawv rov tsim dua yam uas Netflix tau ua ntawm lawv tus kheej. Lawv yuav tsum tau yuav ntau tus neeg muag khoom kom tau txais cov khoom sib xyaw. Tab sis dhau sij hawm, txhua zaus cov khoom tshiab tuaj, lawv ntxiv lwm daim ntawv tshaj tawm hauv Venice, "Radlovic hais.

Kev hloov pauv hloov tshiab

Lwm qhov ua tau zoo rau OOH streaming boom yog cov neeg siv khoom tus cwj pwm. Radlovic hais tias kev caij tsheb thauj mus los yog "rov qab rau hauv tag nrho" txij thaum muaj kev sib kis, thiab hauv qee qhov chaw, nws tseem tshaj 2019 qib.

Chad Shackelford, OUTFRONT tus lwm thawj coj thiab tus thawj coj ntawm cov tswv yim digital hais tias "Peb tau pom qee cov tswv yim ntse heev," "Piv txwv li, Amazon tau ua ib qho rau cov tub hluas nrog ib lub tsheb qhwv ntawm A Tsheb ciav hlau. Zoo, ib qho ntawm lub caij no lub ntsiab antagonists hu ua A Tsheb ciav hlau. Qhov ntawd tsuas yog lub tswv yim ntse los ua kev sib txuas. "

Billboards Ua ib nqe lus

OOH kuj qhia qee yam rau cov neeg hauv kev lom zem. "Muaj ib lo lus hais tias koj tsis tau ua nws hauv kev lom zem ua yeeb yam tshwj tsis yog tias koj muaj daim ntawv teev npe ntawm Sunset Sawb lossis hauv Times Square," Radlovic hais. Thaum uas siv los hais txog cov hnub qub ntawm cov yeeb yaj kiab thiab TV, tam sim no nws suav nrog cov hnub qub streaming.

Nws sau tseg tias kev nthuav dav hauv zej zog uas tuaj nrog OOH kuj ua rau nws nrov hauv qeb kev lom zem. Billboards thiab kev tshaj tawm kev thauj mus los tuaj yeem khwv tau lub neej thib ob hauv online. Radlovic hais txog qhov piv txwv tsis ntev los no ntawm kev ua yeeb yam ua yeeb yam 50 Cent uas muaj kev tswj hwm (ntau daim ntawv tshaj tawm) hauv Times Square. Kim Kardashian yog ib tug phooj ywg zoo ntawm 50's thiab tau tshaj tawm cov duab ntawm cov ntawv tshaj tawm hauv kev sib raug zoo. Boom: 50 lab tus tib neeg ntxiv kuj pom qhov kev tshaj tawm. "Tawm hauv tsev tsuas yog qhov nruab nrab uas tuaj yeem ua tau," nws hais. "Koj tsis tau pom ib lub hnub qub tshaj tawm daim duab nrog lub vijtsam TV hauv keeb kwm yav dhau hais tias, 'Saib kuv lub taub hau qab kuv ntawm qhov screen."

Ntau zaus, ntau dua Tune-In

Thaum kawg, zaus yog qhov tseem ceeb ntawm kev tshaj tawm zoo - lub tswv yim hais tias ib tus neeg yuav tsum pom cov lus ntau dua ib zaug los nqus nws thiab ua raws li nws. Kev tshaj tawm kev thauj mus los muab ntau zaus vim tib neeg siv tib txoj kev mus thiab los ntawm kev ua haujlwm txhua hnub. Yog li lawv tuaj yeem hla koj daim npav 10 zaug hauv ib lub lis piam ntawm txoj kev mus rau qhov chaw ua haujlwm. Dheev thaum lawv mus txog tsev hnub Friday hmo ntuj thiab xav tau ib yam dab tsi los saib, lawv xav txog lub tsheb ciav hlau qhwv rau Amazon's cov tub hluas thiab nias rau Prime Video.

Shackelford hais tias "Koj muaj peev xwm tsim kom muaj kev sib raug zoo nrog cov neeg tuaj saib thiab ua kom muaj kev cia siab, thiab kuv xav tias yog vim li cas peb thiaj li pom muaj kev txaus siab tawm hauv tsev los ntawm kev lom zem hom," Shackelford hais.