Hais txog nyiaj txiag

Streaming Viewership Surpasses Cable Thawj zaug, Nielsen hais

08/18/2022
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Tojsiab

Coj los ntawm Netflix, streaming platforms ntes tau 34.8% ntawm tag nrho cov TV saib nyob rau hauv Lub Xya hli ntuj, raws li Nielsen cov kev ntsuam xyuas txhua hli, kos thawj lub sij hawm uas streaming tau surpassed cable txij li thaum lub tuam txhab pib taug qab streaming viewership, thiab topping tshaj tawm thiab.

Cov Lus Tseem Ceeb

Kev tshaj tawm thaum Lub Xya Hli tau dhia 22.6% piv rau tib lub hlis dhau los xyoo tas los, Nielsen tau hais tias, ceeb toom tias qhov kev nce siab tau tshwm sim los ntawm kev tshaj tawm xov xwm tshaj tawm lub hli dhau los.

Kev tshaj tawm tau ntes 21.6% ntawm kev saib TV hauv Lub Xya Hli, qhov poob qis 9.8% piv rau tib lub hlis dhau los, thaum cable coj 34.4% feem, nqis 8.9% piv rau Lub Xya Hli 2021.

duab

Cov ntsiab lus kis las tsawg dua thaum Lub Xya Hli raug mob tshaj tawm thiab xov tooj cua-Nielsen cov khoom lag luam zoo lub taub hau Brian Fuhrer tau sau tseg rau Forbes tias NHL thiab NBA playoffs tau tshaj tawm thaum Lub Xya Hli xyoo tas los piv rau lub Rau Hli xyoo no.

Txawm tias qhia ib slump Hauv cov neeg siv khoom, Netflix tau ntes qhov loj tshaj plaws ntawm streaming (8%) ntawm tag nrho cov platforms, Nielsen tau hais tias, tau tsav los ntawm cov koob ntaus Hmoob Tej yam uas, uas racked 18 billion saib feeb lub hli tas los.

Hulu suav txog 3.6% ntawm streaming, cov ntaub ntawv tshiab rau lub platform, thiab ua tsaug ntau rau lub caij tshiab ntawm Tsuas yog tua neeg nyob hauv Lub Tsev thiab lub premiere ntawm lub series tshiab lub Xyooj, uas ua ke rau 3 billion feeb, Nielsen tau hais.

Amazon's Prime Video tau txais 3% feem ntawm streaming, ua tsaug rau cov koob tshiab Lub Sij Hawm Rau Npe thiab ntu tshiab ntawm cov tub hluas uas tau siv ntau dua 8 billion saib feeb hauv Lub Xya Hli, raws li Nielsen.

Dab Tsi Los Saib

Thaum streaming yuav zoo li tseem yog qhov tseem ceeb ntawm kev siv TV, Fuhrer hais Forbes Qhov kev tshaj tawm thiab xov tooj cua yuav zoo li "pom qee qhov rov qab" lub caij nplooj zeeg no, vim tias kev ua si hauv tsev kawm qib siab thiab NFL lub caij pib thiab nyiam cov neeg saib ntau dua rau cov nruab nrab.

Tus Keeb Kwm Tseem Ceeb

Lub Xya Hli tag nrho cov neeg saib hauv TV yog "zoo ib yam" rau lub hli dhau los thiab tib lub hlis ib xyoos dhau los, Nielsen tau sau tseg, tab sis thaum streaming feem ntau tshaj tshaj tawm, lub hli dhau los yog thawj zaug uas nws tshaj xov tooj cua. Kev tshaj tawm hauv TV tau nce mus tas li thiab mus txog peb qhov sib law liag cov ntaub ntawv sau tseg txhua hli coj mus txog rau Lub Xya Hli, Nielsen tau hais. Nielsen pib taug qab cov neeg tuaj saib rau cov kev pabcuam streaming loj hauv 2020, thiab khaws cov tabs ntawm Netflix, Disney +, Apple TV +, Hulu thiab Amazon Prime Video saib.

ntxiv nyeem ntawv

Cov neeg saib tau saib ntau dua 5 billion feeb ntawm 'Txoj Cai Tsis Txaus Siab 4' Hauv Ib Lub Limtiam, tawg Cov Ntaub Ntawv (Forbes)

Cov neeg saib tau saib 7 Billion Minutes Ntawm 'Txhais Dab Tsi' Hauv Lub Limtiam Tom Qab Lub Caij 4 Debut, tsoo Nielsen Streaming Cov Ntaub Ntawv (Forbes)

Ntawm no yog ntau npaum li cas koj yuav tsum them rau Streaming Services piv rau xyoo tas los (Forbes)

Tau qhov twg los: https://www.forbes.com/sites/carlieporterfield/2022/08/18/streaming-viewership-surpasses-cable-for-first-time-nielsen-says/