Ted Sarandos tuaj koom lub 94th Oscars ntawm Dolby Theatre hauv Hollywood, California thaum Lub Peb Hlis 27, 2022.
Angela Weiss | AFP | Getty Dluab
Netflix Nws zoo li yuav muab ntau yam kev npaj ua npe nrog kev tshaj tawm yav tom ntej, lub tuam txhab tus thawj coj ua haujlwm Ted Sarandos tau hais rau hnub Tuesday, tsuas yog ob peb lub lis piam tom qab streaming loj tshaj tawm nws thawj qhov kev txhawb nqa kev tshaj tawm.
Rau cov neeg saib uas tsis xav pom kev tshaj tawm, Netflix twb muaj ntau yam kev npaj txij li tus nqi ntawm $ 9.99 ib hlis txog $ 19.99 ib hlis. Thiab lub tuam txhab yuav zoo li ua ib yam rau nws cov qauv kev txhawb nqa raws li kev lag luam loj hlob, Sarandos tau hais hauv UBS TMT lub rooj sib tham.
Sarandos tau hais tias "Peb muaj ntau qib niaj hnub no, yog li nws yuav zoo li peb yuav muaj ntau qhov kev tshaj tawm hauv lub sijhawm, tab sis tsis muaj dab tsi los tham txog," Sarandos tau hais. "Thiab cov khoom nws tus kheej yuav evolve, kuv xav tias, zoo nkauj heev, tab sis maj mam, maj mam."
Tom qab tawm tsam kev tshaj tawm ntawm nws lub platform rau ntau xyoo, Netflix lub hli dhau los tso tawm ib qho pheej yig dua, $ 6.99 kev xaiv nrog kev lag luam hauv kev koom tes nrog Microsoft. Qhov kev txav mus los thaum Netflix ntsib kev nyuaj siab los nrhiav txoj hauv kev tshiab los nthuav cov nyiaj tau los raws li cov neeg siv khoom loj hlob qeeb thiab kev sib tw hnyav.
Hauv lwm qhov kev siv zog kom nce nyiaj tau los, Sarandos kuj tau hais rau hnub Tuesday lub tuam txhab yuav tsom mus rau hais txog tus password sib koom hauv 2023. Netflix tau hais tias ntau dua 100 lab tsev neeg, suav nrog 30 lab hauv Asmeskas, tau siv tus password sib koom.
Sarandos piv qhov kev sib tsoo yav tom ntej ntawm kev sib koom tus password kom nce tus nqi, uas nws hais tias tsis ua rau cov neeg siv khoom txaus siab. Nws yog vim li cas nws hais tias lub tuam txhab tau tsom mus rau yuav ua li cas los daws qhov teeb meem hauv txoj hauv kev uas cov neeg siv khoom yuav "pom tus nqi hauv Netflix."
Sarandos tau hais tias "Muaj cov neeg uas txaus siab rau Netflix, qhov tseeb pub dawb hnub no," Sarandos tau hais. "Yog li, lawv tau txais txiaj ntsig ntau ntawm nws. Kuv xav tias lawv yuav zoo siab muaj lawv tus kheej account. "
Netflix nqi nws "qhov tseem ceeb nrog kev tshaj tawm" kev xaiv qis dua nws cov nqi sib tw. Cov neeg sau npe rau qib tau pom qhov nruab nrab ntawm plaub mus rau tsib feeb ntawm kev tshaj tawm txhua teev thiab tsis tuaj yeem rub tawm cov yeeb yaj kiab lossis TV series.
Ib qho kev txwv ntawm TV series thiab cov yeeb yaj kiab tsis tau pib muaj nyob rau ntawm qib ad-txhawb nqa vim muaj kev txwv kev tso cai, tab sis Sarandos tau hais rau hnub Tuesday txog 90% suav nrog thiab kev sib tham yuav pib sai sai kom suav nrog lwm tus.
Lub lim tiam dhau los, Netflix tus tsim thiab co-CEO Reed Hastings tau lees paub ntawm New York Times 'Dealbook lub rooj sib tham tias nws pib tsis ntseeg tus qauv txhawb nqa rau Netflix thiab tau qeeb los ntawm nws.
“Kuv ua tsis ncaj rau qhov ntawd. Hulu ua pov thawj tias koj tuaj yeem ua qhov ntawd ntawm qhov ntsuas thiab muab cov neeg siv khoom qis dua. Peb tau hloov mus rau qhov ntawd, ”Hastings hais. "Kuv xav tias peb tau rov qab ob peb xyoos dhau los ntawm qhov ntawd, tab sis peb yuav ntes tau."
Ntxiv rau Hulu, streaming cov neeg sib tw zoo li Warner Bros. Discovery's HBO Max, NBCUniversal's Peacock thiab Paramount Global's Paramount + muab cov kev xaiv pheej yig dua, ad-txhawb cov kev xaiv npe. Disney + tseem npaj yuav tshaj tawm qib nrog kev tshaj tawm, thaum tseem nce nqi rau nws txoj kev lag luam tsis pub dawb thiab lwm yam kev pabcuam streaming.
Qhia tawm: Comcast's NBCUniversal yog CNBC niam txiv tuam txhab.
Tau qhov twg los: https://www.cnbc.com/2022/12/06/netflix-ceo-says-streamer-likely-to-offer-multiple-ad-supported-tiers.html