Cov khw muag khoom, cov chaw muag khoom sib ntaus sib tua tshaj tus nqi nce siab vim kev nce nqi nce ntxiv rau cov neeg yuav khoom

Ntev ua ntej cov neeg yuav khoom sau lawv lub laub nrog cov dev kub lossis cov tshuaj ntxuav tes, cov khw muag khoom loj thiab cov neeg muag khoom sib tham - thiab qee zaum sib tsoo - ntau npaum li cas cov khoom yuav tsum raug nqi.

Cov kev sib tham me me no tau ua rau pej xeem pom thaum lub caij ntuj sov no Kraft Heinz thov nce nqi nce mus txog 30% ntawm nws cov khoom noj hauv tebchaws United Kingdom, raws li Vaj Qhia saib xyuas, raws li tib neeg tiv nrog kev nce nqi rau vaj tse, lub zog thiab lwm yam. Thaum British supermarket loj Tesco thawb rov qab, nws nres tau txais kev xa khoom ntawm Heinz cov khoom xws li ketchup thiab taum ci.

Ob lub tuam txhab, uas tom qab ntawd tau sib cog lus, tsis teb rau kev thov tawm tswv yim.

Ib qho zoo sib xws yog cua sov hauv Teb Chaws Asmeskas, raws li cov khw muag khoom thiab cov neeg siv khoom ntim cov tuam txhab tau nyem los ntawm cov nqi siab dua rau roj, khoom siv thiab kev ua haujlwm. Cov tuam txhab lag luam yuav tsum tau taug kev nruj ntawm kev ua kom tus nqi siab txaus los tsav cov txiaj ntsig, tseem tsis tshua txaus los tuav cov neeg siv khoom. Qhov ntawd tuaj yeem ua rau muaj kev sib tham nruj raws li Cov khw muag khoom thiab lawv cov neeg muag khoom tau txiav tawm ntau npaum li cas ntawm lawv cov nqi ntxiv kom dhau mus rau cov neeg yuav khoom.

Olivia Tong, tus kws tshuaj ntsuam xyuas kev ncaj ncees Raymond James hais tias "Nws zoo li kev yuav tsheb," said Olivia Tong, tus kws tshuaj ntsuam xyuas kev ncaj ncees Raymond James uas npog cov neeg siv khoom ntim khoom. “Nquag, muaj qee qhov kev sib tham me ntsis. Thaum nws yog ib qho tseem ceeb txav mus, muaj ib txwm mus me ntsis xws li, 'Auj, tsis yog, qhov ntau dhau lawm.' Thiab thaum kawg koj tau mus rau qhov nruab nrab zoo siab uas tsis muaj leej twg zoo siab. "

Cov nyiaj tau los ntawm tuam txhab - thiab cov peev nyiaj hauv tsev - raug kev nyuaj siab vim yog cov nqi siab dua.

Kev nce nqi tau nce siab tshaj plaws hauv kaum xyoo, ntaus cov khw muag khoom noj tshwj xeeb nyuaj. Cov nqi noj mov tau nce los ntawm 10.9% nyob rau 12 lub hlis dhau los txij li Lub Xya Hli. Ntau yam khoom tau dhia ntau dua. Tus nqi ntawm cov qe tau nce 38%, kas fes nce ntau dua 20%, cov nqaij noj su yog nce 18%, thiab txiv laum huab xeeb nce li 13% xyoo dhau los.

Tshaj li tus nqi hikes, cov tuam txhab lag luam tab tom nrhiav txoj hauv kev los txiav cov nqi lossis txhawb cov txiaj ntsig hauv txoj kev uas tib neeg yuav tsis pom ntau npaum li cas. Piv txwv li, cov neeg muag khoom tuaj yeem ua kom muaj kev tsim khoom, thauj khoom txhua lub tsheb nrog ntau cov khoom thiab txo qhov loj ntawm pob, ib qho kev xyaum hu ua "shrinkflation."

Cov khw muag khoom xav tau qhov nyem thiab. Walmart thiab Target muaj lawm txiav lawv cov nyiaj khwv tau los rau lub xyoo thiab yuav tso lub teeb ci rau lub lim tiam no ntawm lawv cov lag luam li cas thaum lawv tshaj tawm lawv cov nyiaj tau los peb lub hlis twg. Walmart yog cov tuam txhab lag luam uas tau saib xyuas txoj hauv kev los txhim kho cov txiaj ntsig thiab khaws cov nqi qis.

Thaum Lub Xya Hli, Walmart CEO Doug McMillon tau hais rau cov neeg sau xov xwm tias cov khw muag khoom tab tom tham nrog cov neeg muag khoom txog kev nrhiav "txoj hauv kev tshiab kom tsis txhob muaj tus nqi nce," xws li hloov ntim thiab tso xaj ua ntej. Tab sis yog tias qhov ntawd tsis ua haujlwm, nws hais tias Walmart muaj lwm lub zog uas nws tuaj yeem rub: tig mus rau hauv kev sib tw.

"Yog li peb yuav hais rau ib pawg neeg muab khoom, 'Nov yog qhov peb tab tom sim ua kom tiav. Nej leej twg xav pab peb?' Thiab qee tus neeg muag khoom yuav lean hauv thiab nrhiav txoj hauv kev kom loj hlob ntawm kev lag luam lossis qee txoj hauv kev muab txiaj ntsig rau cov neeg siv khoom uas pab peb tsis tas yuav dhau qee yam rau cov neeg siv khoom. "

Cov neeg tsim cov ntawv tso quav tso quav, cov zaub mov khov thiab cov khoom noj qab ntsev tau muab qee cov ntsiab lus hais txog yuav ua li cas kev sib tham nyob ib puag ncig tus nqi nce mus nrog cov khw muag khoom - tab sis lees paub tias lawv tsis ua rau leej twg zoo siab.

"Tsis muaj leej twg txaus siab txog qhov kev nce nqi ntxiv uas peb tab tom pom," Andre Schulten, tus thawj coj nyiaj txiag ntawm cov neeg siv khoom lag luam loj Procter & Gamble, tau hais thaum lub Xya Hli lig ntawm kev hu xov tooj nyiaj tau los.

P&G hais tias tus nqi nce nqi tsis them tag nrho cov nqi siab dua thoob plaws nws cov ntaub ntawv, uas suav nrog Pampers diapers, Pantene tsuaj zawv plaub hau thiab Tide ntxhua khaub ncaws. Txog tam sim no, lub tuam txhab tseem tsis tau pom cov neeg yuav khoom lag luam poob ntau npaum li nws xav tau, tab sis nws tseem tos rau lwm cov khau kom poob.

Qee cov tuam txhab lag luam tau sib cav tias tsis muaj tus nqi nce siab, kev muag khoom yav tom ntej tuaj yeem raug cuam tshuam. Conagra Hom tau hais rau cov khw muag khoom tias yog tias nws tsis tuaj yeem tswj hwm nws cov nyiaj tau los, ces nws tsis tuaj yeem nqis peev hauv kev tsim cov khoom tshiab lossis hloov kho tshiab, CEO Sean Connolly tau hais ntawm lub tuam txhab cov neeg ua lag luam hnub.

Tus nqi hikes tuaj yeem cuam tshuam cov neeg siv khoom, ib yam nkaus. Kwv yees li 56% ntawm cov neeg Asmeskas xav tias cov tuam txhab tau nce nqi ntau dua li qhov xav tau txhawm rau txhawb cov txiaj ntsig, raws li kev tshawb fawb lub Xya Hli lig ntawm ntau dua 1,000 tus neeg siv khoom los ntawm kev sab laj tuam txhab Deloitte.

Nws tsis yog cov neeg siv khoom taw tes xwb. Thawj Tswj Hwm Joe Biden cov thawj coj tau cem cov tuam txhab nqaij thiab roj loj rau kev nce nqi, ua rau ob lub lag luam ua rau lawv cov txiaj ntsig siab. Ob qhov kev lag luam tau thawb rov qab, liam kev xav tau siab, kev txwv tsis pub khoom noj thiab kev ua haujlwm tsis txaus.

Txij li thaum pib ntawm lub xyoo no, cov khw muag khoom loj hauv cheeb tsam Giant Eagle tau pom qhov nce ntawm cov neeg xa khoom thov kom nce nqi. Feem ntau, cov tuam txhab thov kom nce me me txhua ob peb xyoos. Tam sim no lawv xav nce tus nqi los ntawm 9%, 10% lossis ntau dua, hais tias Don Clark, tus thawj coj ua lag luam rau Pittsburgh-based khw muag khoom noj, uas muaj ntau dua 400 qhov chaw.

Nws tau hais tias "Peb paub tias peb cov lus teb tsis tuaj yeem tsuas yog hais tias 'tsis yog," nws hais. "Yog tsis li ntawd, qhov tshwm sim ntawm tus neeg muag khoom yuav hais tias, 'Peb tsis tuaj yeem xa tuaj rau koj tom qab ntawd vim tias peb yuav tsum them tus nqi nce ntxiv.' Tab sis peb yuav sib tham thiab yog li peb yuav muaj kev sib tham nrog cov neeg muag khoom los pab lawv nkag siab tias peb tsis tuaj yeem nqus tag nrho nws ib yam. "

Tus neeg muag khoom tau siv cov zaub ntug hauv paus-thiab-loj, nws hais. Rau cov neeg muag khoom txaus siab txo tus nqi hikes, lub khw muag khoom muab lub hom phiaj ntau dua nrog kev nce qib lossis hauv khw muag khoom. Thiab thaum cov neeg muag khoom hais kom muaj kev nce ntxiv, nws hais tias Giant Eagle qee zaum nce qib ntawm nws cov nqi qis dua cov khoom ntiag tug los ntawm kev muab lawv rau ntawm qhov muag lossis qhov kawg ntawm txoj kab. Qee zaum, nws poob ib qho khoom tag nrho.

Clark tsis kam muab lub npe tshwj xeeb lossis cov khoom lag luam.

Ua ntej Giant Eagle pom zoo rau ib qho kev nce ntxiv, nws hais tias, cov neeg muag khoom yuav tsum qhia cov ntaub ntawv pov thawj ntawm cov nqi siab dua, xws li cov khoom lag luam lossis cov ntawv tshaj tawm ua haujlwm uas rhuav tshem cov khoom xyaw ntau npaum li cas, kev ua haujlwm lossis kev thauj mus los raug nqi.

Nws tau hais tias "Tsis yog txhua tus ntawm peb cov neeg muab khoom lag luam muaj txiaj ntsig zoo," nws hais. "Qhov no yog lub sijhawm nyob rau qee lub sijhawm los sim hla tus nqi ntau npaum li cas los sim ua kom tau txais txiaj ntsig."

Nrog txhua tus nqi nce, nws hais tias, Giant Eagle paub tias nws ua rau nws tus kheej ua lag luam muaj kev pheej hmoo. Cov neeg siv khoom yuav muaj cov ntawv nplaum poob siab thiab txiav txim siab yuav tsawg dua lossis mus rau lub khw muag nyiaj duas, lub tsev qiv ntawv lossis cov luv nqi xws li Walmart hloov.

Nrog qee lub npe loj uas muaj cov neeg siv khoom ncaj ncees, nws tau lees paub, cov khw muag khoom muaj kev sib tham tsawg dua.

Nws tsis tshua muaj qhov kev sib tw nqi ntawm cov khw muag khoom thiab cov chaw tsim khoom hauv Teb Chaws Asmeskas ua rau cov txee khoob.

Qhov ntawd yog ntau dua nyob rau hauv cov teb chaws uas cov khw muag khoom me me muaj feem ntau ntawm kev ua lag luam, raws li Ken Harris, tus thawj coj ntawm Cadent Consulting.

Tom qab Brexit, Tesco kuj pom nws tus kheej nyob rau hauv ib tug stalemate nrog Unilever Tshaj tus nqi hikes ntawm Magnum Ice Cream tuav, Marmite, Hellman's Mayonnaise thiab lwm yam khoom noj. Unilever thiab lwm tus neeg muab khoom noj khoom haus tau ntsib tus nqi siab dua, tab sis Tesco tsis xav kom nws cov neeg siv khoom them tus nqi. Nws tau siv ob peb lub hlis - thiab kev siv nyiaj txhawb nqa ntau dua los ntawm Unilever - kom xaus qhov tsis muaj zog.

Nyuam qhuav pib lub xyoo no, Canadian cov khw muag khoom loj loj Loblaw tau rub Frito-Lay cov khoom los ntawm nws cov rhawv tshaj qhov kev tsis sib haum xeeb ntawm tus nqi. Tau ob lub hlis, Canadian cov neeg siv khoom nrhiav tsis pom Cheetos, Doritos lossis Lay's ketchup qos yaj ywm chips.

Hauv Tebchaws Meskas, cov neeg tsim khoom tau txais lub zog ntau dua los nce lawv cov nqi xyoo tas los vim tias lawv tuaj yeem taw qhia rau cov nqi tshwj xeeb nce, xws li cov noob roj noob hnav roj lossis kas fes taum, raws li Harris. Cov khw muag khoom thawb rov qab ntau dua thaum kev nce nqi qis thiab ruaj khov.

Tam sim no raws li qee tus neeg yuav khoom pib yuav tsawg dua lossis ncav cuag cov khoom pheej yig dua, Harris tau hais tias, lub pendulum tau tig rov qab los nyiam cov khw muag khoom. Cov neeg muag khoom yuav tawm tsam rov qab tab sis thaum kawg xav tau lawv cov khoom ntawm cov txee.