Ib tus neeg tawm tsam taug kev dhau los ntawm lub khob kas fes sab nraum Starbucks Lub Rooj Sib Tham Txhua Xyoo ntawm Cov Tswv Cuab ntawm McCaw Hall, thaum Lub Peb Hlis 21, 2018 hauv Seattle, Washington.
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thaum Starbucks rov qhib nws lub tsev hauv paus hauv Seattle lub lim tiam dhau los, nws cov neeg ua haujlwm rov qab los pom tias cov kas fes saw cov ntawv pov tseg thiab khob yas tau raug hloov los ntawm cov kev xaiv rov qab siv tau.
Nws yog qhov kev hloov pauv uas lub tuam txhab tab tom sim coj mus rau qhov seem ntawm nws lub khw noj mov thoob ntiaj teb, uas tau khiav mus txog kwv yees li 7 billion khob khob txhua xyoo.
Ua ntej ntawm nws lub rooj sib tham txhua xyoo rau hnub Wednesday, Starbucks tau nthuav tawm cov kauj ruam tshiab uas nws tau ua los txo nws cov khob siv pov tseg. Cov no suav nrog ntau dua 20 qhov sib txawv ntawm qhov kev ntsuas thoob plaws yim lub khw los txiav txim siab txog txoj hauv kev zoo tshaj plaws los tso lub khob siv ib zaug.
Thaum kawg ntawm xyoo tom ntej, Starbucks cov neeg siv khoom yuav tuaj yeem siv lawv tus kheej lub khob rov qab siv tau rau txhua qhov kev txiav txim Starbucks hauv Tebchaws Meskas thiab Canada. Qhov ntawd suav nrog tsav-thru thiab mobile xaj, uas tam sim no tsis suav nrog.
"Peb tab tom ua ntau qhov kev ntsuam xyuas kom nkag siab tias qhov yooj yim tshaj plaws rau peb cov neeg siv khoom thiab yuav tsis ua kom qeeb ntawm txoj kab tsav mus rau tus neeg qab koj thiab tseem ua haujlwm zoo rau peb cov neeg koom tes," Amelia Landers, Starbucks 'vice Thawj Tswj Hwm ntawm cov khoom lag luam innovation, tau hais hauv kev xam phaj.
Lub tuam txhab muaj lub hom phiaj dav dua los txiav nws cov pov tseg thiab cov pa roj carbon emissions los ntawm kev ua haujlwm ncaj qha hauv ib nrab los ntawm 2030 raws li nws lub hom phiaj los ua “resource positive"ib hnub. Thiab los ntawm 2025, Starbucks xav kom txhua tus neeg siv khoom tau yooj yim nkag mus rau cov khob uas siv tau los ntawm lub tuam txhab lossis cov uas lawv nqa los ntawm tsev.
Cov khob thiab lub hau pov tseg ua rau 40% ntawm lub tuam txhab ntim khoom pov tseg, raws li nws tus thawj coj saib xyuas kev ruaj ntseg, Michael Kobori.
Nws tau hais tias "Lub khob yog 20% ntawm peb cov pov tseg hneev taw thoob ntiaj teb, tab sis ntau tshaj qhov ntawd, nws yog lub cim," nws hais. "Qhov no yog Starbucks 'lub cim thoob plaws ntiaj teb, thiab yog tias peb tuaj yeem hloov lub khob pov tseg no, lub cim ntawm cov pov tseg, nrog qhov rov siv tau, peb hloov pauv tib neeg lub siab. Thiab ntawm Starbucks, peb tuaj yeem ua piv txwv tiag tiag thiab hloov pauv tag nrho kev lag luam. "
Tab sis tau txais cov neeg siv khoom kom nkim khob siv ib zaug tau ua pov thawj tias yog qhov nyuaj kom deb li deb rau lub tuam txhab. Starbucks yav dhau los tau teeb tsa lub hom phiaj hauv 2008 kom muaj ib feem peb ntawm cov neeg siv khoom siv lub khob rov qab los ntawm 2015, tab sis lub tuam txhab poob qis ntawm qhov ntsuas ntawd.
"Dab tsi peb tau kawm los ntawm peb cov kev tshawb fawb ntawm cov neeg siv khoom yog tias txawm tias cov neeg nyiam tshaj plaws ntawm kev ruaj ntseg yeej tsis lees tias lawv nqa lub khob rov qab siv tau nrog lawv," Landers tau hais.
Starbucks tau muab 10-xees luv nqi rau txhua qhov kev txiav txim rau lub khob ntawm tus kheej lossis lub khob txij li xyoo 1980, tab sis ob peb tus neeg siv khoom coj lawv mus rau qhov kev thov. Xyoo no, lub tuam txhab tab tom khiav cov kev sim sib txawv thoob plaws Asmeskas kom pom tias cov neeg haus kas fes teb li cas rau kev txhawb nqa nyiaj txiag sib txawv thiab kev cuam tshuam, xws li tus nqi 10-xees rau khob ib zaug siv thiab 50-xees luv nqi rau lub khob rov qab siv tau.
Starbucks tseem tab tom npaj yuav sim lub khob ntxuav tshiab hauv cafes hauv O'ahu, Hawaii, thiab hauv Arizona State University lub tsev kawm ntawv. Cov neeg siv khoom yuav tuaj yeem muaj lawv lub khob ntxuav ua ntej xaj lawv cov dej haus.
Lub tuam txhab tab tom sim qiv nyiaj-kub cov kev pab cuam hauv Nyiv, Singapore thiab London. Cov khob khob uas tau xaiv rov siv tau tau raug tsim los xa rov qab mus rau cov khw muag khoom, ua haujlwm huv thiab rov siv dua los ntawm lwm tus neeg siv khoom. Lub tuam txhab tau sim qhov kev pab cuam hauv Seattle lawm, qhov twg cov neeg siv khoom tau them nyiaj rau txhua lub khob thiab tau txais lawv $ 1 rov qab thaum lawv rov qab los.
Hauv South Kauslim, Starbucks muaj twb tau cog lus tias yuav tsum tsis txhob siv khob ib zaug tag nrho los ntawm 2025. Plaub lub khw muag khoom hauv Jeju thiab 12 qhov chaw hauv Seoul twb tau hloov mus rau tshem tawm tag nrho cov khob pov tseg. Kev sim thawj zaug hauv Jeju tau hloov pauv kwv yees li 200,000 lub khob siv ib zaug los ntawm qhov chaw pov tseg hauv thawj peb lub hlis, raws li Starbucks.
Starbucks 'kev cog lus rau kev sib raug zoo, suav nrog kev ncaj ncees ntawm haiv neeg thiab kev nyab xeeb hloov, tau ua rau lub tuam txhab nrov nrog cov tub ua lag luam uas coj mus rau hauv tus account ib puag ncig, kev sib raug zoo thiab kev tswj hwm kev lag luam thaum xaiv cov khoom lag luam. Txawm li cas los xij, cov khoom lag luam tau poob 26% hauv 12 lub hlis dhau los vim lub tuam txhab sib ntaus sib tua cov nqi siab dua thiab kev lag luam tsis paub tseeb, xws li kev tsis sib haum xeeb hauv Ukraine, hnyav rau kev lag luam dav. Starbucks muaj tus nqi lag luam ntawm $ 91.1 nphom.
Tau qhov twg los: https://www.cnbc.com/2022/03/15/starbucks-unveils-new-plans-to-eliminate-single-use-cups-encourage-reusable-mugs.html