Tau ntau xyoo, Seattle-based Starbucks tau sparred feem ntau ntawm nws cov cim lag luam. Nws qhov kev sib ntaus sib tua zaum kawg, ua tiav lub sijhawm no, tau tawm tsam Indian khw kas fes.
Starbucks, uas muaj 268 lub khw hauv 26 lub nroog Indian, tau foob ib rooj plaub thaum lub Kaum Ob Hlis 2018 hais tias Jaipur-based LOL Cafe tau muag cov dej haus hu ua "Brownie Chips Frappuccino" yam tsis tau tso cai, tso cai, lossis daim ntawv tso cai.
nyeem ntxiv
Nws liam lub tsev noj mov ntawm kev hla nws cov khoom raws li cov Starbucks 'thiab tsis teb rau ntau daim ntawv ceeb toom cuam tshuam nrog qhov no hauv 2019.
Lub Kaum Ib Hlis 17, lub tsev hais plaub loj hauv Delhi txwv tsis pub mus tas li LOL Cafe los ntawm kev pab nws Frappuccino.
"Kev txais yuav lub cim 'Frappuccino' los ntawm cov neeg raug foob yog tsis ncaj ncees, thiab yog npaj los ntxias cov neeg siv khoom tsis paub. Nws suav nrog kev ua txhaum cai ntawm tus neeg foob lub cim lag luam thiab tseem yuav ua rau kis cov khoom ntawm cov neeg raug foob raws li tus foob tus foob (Starbucks), "tus lub tsev hais plaub siab (pdf) hais.
"Cov neeg raug foob kuj tau hais txog lub npe dej haus 'Frappuccino' ntawm daim ntawv teev hluav taws xob ntawm lawv cov chaw tsim khoom, uas tseem tau muab tso rau ntawm cov npe thib peb portals xws li 'Zomato' thiab 'EazyDiner' rau kev tshaj tawm thiab tshaj tawm, " kev txiav txim sau tseg.
Lub kas fes bar kuj raug nplua nrog kev sib hais plaub ntawm ntau dua 13 lab rupees ($ 15,945).
Starbucks 'penchant rau txoj kev cai lij choj
Qhov no tsis yog thawj zaug Starbucks tau foob rau nws cov cim lag luam.
Xyoo 2020, Nyiv lub tsev hais plaub muaj kev txawj ntse tau tso tseg nws qhov kev thov kom tsis lees paub cov npe lag luam rau cov khoom lag luam npuas tshuaj yej. Bull Pulu Tapioca. Nyob rau hauv 2013, Starbucks poob ib rooj plaub tawm tsam US-raws li tus muag kas fes, Wolfe's Borough Coffee, uas muag "Charbucks" hom dej haus.
Hauv 2018, New Delhi-based SardarBuksh: koj puas xav tau ntau tus thwjtim? kas fes chain ntsib txoj cai lij choj hla nws lub npe thiab lub logo. Thaum lub tuam txhab raug yuam kom tweak nws lub npe rau "Sardarji-Bakhsh," lub logo tseem nyob.
Tib lub xyoo ntawd, Starbucks yeej ib qho kev foob tawm tsam daim ntawv thov rau European trademark nrog lub voj voog, dub-thiab-dawb tsim uas muaj cov lus "kas fes pob zeb. "
Frappuccino tsis yog Ameslikas Starbucks khoom
Nyob rau hauv 1992, George Howell, tus tswv ntawm Boston's Coffee Connection café, nug nws tus thawj tswj kev lag luam Andrew Frank kom tuaj nrog daim ntawv qhia tshiab.
Frank tau tsim ib qho kev sib xyaw ua ke ntawm kas fes, qab zib, mis nyuj, thiab dej khov, thiab siv lub tshuab yogurt khov los tsim kom muaj kev sib luag, creamy sib xws. Nws hu nws Frappuccino, ua si ntawm New England milkshake, frappe.
Daim coupon los ntawm 1992 tso tawm ntawm Frappuccino los ntawm George Howell
Frappuccino revolutionized Boston tus cwj pwm noj kas fes thiab ua ob npaug rau Howell txoj kev lag luam xyoo tom ntej mus rau 23 cafes. Ob xyoos tom qab ntawd, xyoo 1994, Starbucks tau txais Kas Fes Kev Sib Txuas Sib Txuas, nrog rau lub npe Frappuccino, rau $ 23 lab.
Ntau yam ntawm Quartz
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Tau qhov twg los: https://finance.yahoo.com/news/starbucks-sued-indian-coffee-shop-100500259.html