Cov hnab ntim khoom tso tawm hauv Chanel SA lub qhov rais ntawm lub khw Avenuel, ua haujlwm los ntawm Lotte Shopping Co Ltd., hauv Seoul, Kaus Lim Qab Teb, hnub Tuesday, Kaum Ob Hlis 14, 2021.
SeongJoon Cho | Bloomberg | Getty Dluab
Txawm hais tias nws yog calf-leather Italian Prada hnab los yog classic, checkered British Burberry trench tsho tiv no, South Kauslim yog lub ntiaj teb no tus loj tshaj cov neeg siv khoom ntawm tus kheej khoom kim heev rau ib tug neeg, Morgan Stanley hais.
Lub tuam txhab peev nyiaj kwv yees kwv yees South Kauslim tag nrho kev siv nyiaj ntawm tus kheej cov khoom kim heev tau nce 24% hauv 2022 txog $ 16.8 billion, lossis kwv yees li $ 325 toj ib tus neeg. Qhov ntawd yog ntau tshaj li $ 55 thiab $ 280 rau ib tus neeg siv los ntawm cov neeg Suav thiab Asmeskas, raws li Morgan Stanley kwv yees.
Cov khoom kim heev tseem tau hais txog kev muag khoom muaj zog hauv Kaus Lim Kauslim.
Moncler hais tias nws cov nyiaj tau los hauv South Kauslim “ntau dua ob npaug” hauv lub quarter thib ob piv nrog ua ntej muaj kev sib kis. Cartier-tus tswv Richemont Group tau hais tias Kaus Lim Kauslim yog cov cheeb tsam uas Kev muag khoom tau nce los ntawm ob tus lej hauv 2022, piv nrog rau ib xyoos thiab ob xyoos dhau los.
Thaum Prada tau hais tias Tuam Tshoj kev kaw cia tau ua rau 7% poob qis hauv 2022 qhov kev ua tau zoo hauv khw muag khoom, lub tsev zam tau hais tias qhov kev poob qis yog "txo los ntawm kev ua tau zoo hauv Kaus Lim Qab Teb thiab South East Asia."
Cov cim ntawm kev vam meej nyiaj txiag
Cov lus qhia txog kev nplua nuj kuj tseem muaj kev sib raug zoo hauv Kauslim zej zog. A McKinsey kev tshawb fawb pom tias tsuas yog 22% ntawm cov neeg teb Kauslim xav txog kev nthuav tawm cov khoom kim heev los ua qhov tsis zoo, piv nrog 45% ntawm Nyij Pooj thiab 38% ntawm Suav.
Qhov kev thov hauv cov khoom kim heev kuj tau txais kev txhawb nqa los ntawm kev nce hauv tsev neeg muaj nyiaj. Bank of Korea cov ntaub ntawv qhia lub teb chaws Tsev neeg cov nuj nqis tau nce 11% hauv 2021. Hais txog 76% ntawm tsev neeg muaj nyiaj txiag hauv Kauslim yog nyob rau hauv vaj tse, tus nqi uas muaj nce ntxiv txij li xyoo 2020.
Lub tuam txhab peev nyiaj kuj tau sau tseg cov tsev khoom kim heev tau rub cov cim Kauslim kom ntxiv dag zog rau kev thov.
Daim ntawv tshaj tawm tau sau tseg tias "Zoo tag nrho cov neeg ua yeeb yam hauv Kaus Lim Kauslim tseem ceeb yog cov tuam txhab lag luam ntawm cov tsev khoom kim heev," daim ntawv tshaj tawm tau sau tseg, zoo li Fendi thiab actor Lee Min-Ho lossis Chanel thiab rapper G-Dragon.
Dior ua Blackpink tus neeg hu nkauj Rose lub ntsej muag ntawm nws cov khoom siv HardWear, uas lub tsev zam tau hais tias "tau txais txiaj ntsig zoo" thiab tau muag ob npaug rau kab.
Txawm li cas los xij, Bain & Lub Tuam Txhab tau ceeb toom tawm tsam kev siv cov kev ntsuas ib tus neeg rau khoom kim heev noj.
"Cov khoom kim heev los ntawm kev txhais tsis yog cov khoom lag luam loj," Bain & Co tus khub Weiwei Xing hais rau CNBC.
"Kuv xav hais kom txhawb nqa tag nrho cov khoom kim heev siv los ntawm cov pej xeem uas yog cov neeg nruab nrab thiab siab dua, uas yuav yog qhov muaj txiaj ntsig zoo rau kev cuam tshuam tus cwj pwm thiab kev siv khoom kim heev," Xing tau hais ntxiv tias yuav txo qhov sib txawv.
Ib tus neeg siv khoom nqa lub hnab Chanel SA hauv Seoul, Kaus Lim Qab Teb, hnub Tuesday, Kaum Ob Hlis 14, 2021.
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Untapped muaj peev xwm nyob rau hauv Suav teb
Thoob plaws ntiaj teb, McKinsey tau npaj qhov Kev lag luam khoom kim heev kom loj hlob ntawm 5% thiab 10% hauv 2023, buoyed los ntawm kev thov los ntawm Asmeskas thiab Tuam Tshoj.
"Peb cia siab tias kev loj hlob yuav rov pib dua tom qab Tuam Tshoj rov zoo los ntawm Covid nthwv dej tam sim no, uas yuav tsum tshwm sim los ntawm thawj peb lub hlis twg," Xing tau hais.
Tau qhov twg los: https://www.cnbc.com/2023/01/13/south-koreans-are-the-worlds-biggest-spenders-on-luxury-goods.html