'Sonic 2' Cements Paramount's Miraculous Covid-Era Comeback

Qhov uas kuv nyiam tshaj plaws txog Sonic lub Hedgehog 2, dhau ntawm qhov kev xav tsis txaus ntseeg tias nws tsis yog sim ua ib daim duab zoo nkauj zoo nkauj nrog kev ntshaw ntawm Oscar lub yeeb koob lossis txhua lub sijhawm (tsis zoo li ob peb xyoos dhau los ntawm Marvel / DC superhero movies), yog tias nws qhov kev txaus siab tau pib ob qho tib si. nyob rau hauv nws tus IP (Sonic ua Sonic nyob rau hauv video game-kev ncaj ncees kev txiav txim setpieces) thiab nyob rau hauv variables tshwj xeeb rau nws tus kheej (Jim Carrey lub nostalgic comedy, tshwj xeeb kev lom zem txaus siab rau Idris Elba's dimbulb Knuckles thiab Natasha Rothwell tus ncaj ncees npau taws Rachel, thiab lwm yam). Nws yog ib qho piv txwv ntawm txoj cai golden ntawm IP tshwj xeeb franchises, uas yog koj ua yeeb yaj kiab uas lom zem thiab txaus siab txawm tias cov neeg uas tsis quav ntsej txog hom. Thiab nws qhov kev tsim nyog tau txais kev vam meej, ib qho $ 71 lab hauv tsev thiab $ 141 lab thoob ntiaj teb qhib, tseem yog lwm qhov yeej hauv xyoo no qhov tsis paub meej tshaj plaws rov qab los zaj dab neeg.

Sonic lub Hedgehog 2 yog Paramount plaub qhov kev ua yeeb yam tsis muaj qhov tsis txaus ntseeg hauv thawj ob peb lub hlis ntawm 2022. Quaj qw inexplicably revived ib tug tuag franchise 11 xyoo tom qab kev lag luam tsis ua hauj lwm ($ 98 lab ntawm $ 40 lab pob nyiaj siv) ntawm Quaj 4. Lub riff tau txais txiaj ntsig zoo ntawm cov keeb kwm yav dhau los, uas yuav tau txais txiaj ntsig los ntawm ib tiam neeg uas loj hlob tuaj sib cav Scream 4 yog "zoo, tiag tiag" (tuav kuv lub taub hau hauv kev tsis pom zoo ntawm cov menyuam yaus hnub no), khwv tau $ 81 lab hauv tsev thiab $ 140 lab thoob ntiaj teb (ntau dua Xus Kills) ntawm $24 lab pob nyiaj siv. Jackass Ib txhis, thawj Nkaus- ua yeeb yam nyob ib sab txij li thaum Yawg yawg Thaum kawg ntawm 2013, khwv tau $ 80 lab thoob ntiaj teb ntawm $ 10 lab pob nyiaj siv. Lawv qhib Sandra Bullock thiab Channing Tatum's rom-com taug txuj kev nyuaj Lub nroog ploj rau $31 lab hauv domestic. Nrog rau $ 69 lab hauv tsev tam sim no, $ 70 lab thawj zaug tau txhaj tshuaj ntawm $ 100 lab thaum kawg.

Sonic 2 ua 4/4, thiab kuv tab tom pib ua qhov zoo me ntsis txog Sab saum toj rab phom: Maverick. Tom Cruise movies uas tsis yog Lub hom phiaj: Tsis yooj yim sua cov yeeb yaj kiab feem ntau muaj ntau dua / qis dua $ 400 lab thoob ntiaj teb qab nthab (uas yuav ua tau yog tias cov peev nyiaj tau los ze dua oblivion tshaj Ntug ntawm Tag kis), tab sis Paramount xav tias lawv muaj cov neeg coob coob ntawm lawv txhais tes. Txawm hais tias Tuam Tshoj muaj peev xwm tawm ntawm lub rooj (nrog lossis tsis muaj Covid-txog kev kaw, kev lag luam tsis zoo li nws nyob rau xyoo 2017), Kuv tau lees paub nws qhov txiaj ntsig ntawm qhov tsis ntseeg. Yog tias nws tau qhab nia, ces Paramount yuav tau muab qhov kev ua yeeb yam nkaus xwb ntawm Lub Ib Hlis, ib qho ntawm ob qhov kev ntaus loj hauv Lub Ob Hlis (nrog rau Uncharted), ib qho ntawm ob lub Peb Hlis (nrog rau Lub Batman), ib qho ntawm ob (lossis peb) hauv lub Plaub Hlis (nrog rau Mooj thiab tej zaum Cov Tsiaj Beasts Zoo Tshaj 3) thiab ib qho ntawm ob lub Tsib Hlis (nrog rau Tus kws kho mob coj txawv txawv 2).

Yog tias koj tau ua raws li kev lag luam theatrical rau rau xyoo tas los, koj yuav paub tias txoj kab uas hla ciam teb zoo li cas. Lub seismic hloov pauv ntawm tus neeg saib tus cwj pwm nyob rau hauv lig 2015 / thaum ntxov 2016, uas cov neeg tuaj saib uas tau siv los saib lub tsev pheeb suab thiab cov yeeb yaj kiab me hauv cov yeeb yaj kiab pib tsuas yog tshwm sim rau cov yeeb yaj kiab thiab saib txhua yam (xws li yeeb yaj kiab lossis TV) ntawm streaming platforms, arguably ntaus Paramount nyuaj tshaj ntawm cov loj studios. Lub Viacom-tus tswv studio tau poob Marvel rau Walt Disney thiab saib DreamWorks Animation lub taub hau tawm mus rau Fox (thiab nws thiaj li Universal), thiab lawv tau saib hauv 2016 thiab 2017 yog lawv qhov tseem ceeb tshaj plaws franchises (Lub Hnub Qub Trek Tshaj, Teenage Mutant Ninja vaub: Tawm ntawm Duab Ntxoo, Transformers: The Last Knight, etc.) tsoo thiab hlawv. Lub caij no, lub peev xwm ua lag luam rau lub hnub qub-tsev kawm ntawv-tsav, lub tswv yim siab "movie-movie" (Office Christmas Party, 13 Teev, Downsizing, niam!, etc.) poob hauv pem teb.

Yog lawm, lawv tseem muaj Tom Cruise's Lub hom phiaj: Tsis yooj yim sua series, tab sis sim revamp los yog reboot Terminator (nrog Tshajplaws nyob rau hauv 2015 thiab Tsaus Txoj Hmoo hauv 2019) thiab transformers (Bumblebee nyob rau hauv 2018) tsis yias tawm, txawm tias qhov kev vam meej ntawm kev xav tsis thoob xXx: Rov qab ntawm Xander Cage ($ 346 lab ntawm $ 85 lab pob nyiaj siv hauv xyoo 2017, nrog $ 164 lab ntawm qhov ntawd los ntawm Tuam Tshoj) yog qhov kev sib cav txog qhov txuj ci tseem ceeb. Lawv muaj mini-khiav hauv lub caij ntuj sov 2018 (Ib qho chaw ntsiag to, Book Club thiab Lub Hom Phiaj: Impossible Fallout) tab sis lub xyoo xaus Bumblebee xav tau kev pab nyiaj hauv Suav teb ($ 171 lab tawm ntawm $ 471 lab). 2019 muaj me ntsis hauv txoj kev muaj koob meej, RIP Gemini txiv neej, Wonder Park thiab Terminator: Tsaus Ntuj, txawm tias muaj me me yeej ntawm Rocketman, Yam Txiv Neej Xav Tau thiab Tsiaj Sib Pauv. Qhov xwm txheej, 2020 yuav tsum yog xyoo rov qab los.

Lub slate npaj los ntawm (ironically) tam sim no-tawm Jim Gianopulos rau 2020 suav nrog Ib Qhov Chaw Quiet II, Sonic the Hedgehog, Sab saum toj Phom: Maverick, Spongebob Movie: Sponge On The Run, Kev sim ntawm Chicago 7 thiab Los 2 America. Sonic twb overperformed rau lub suab ntawm $300 lab thoob ntiaj teb thiab Qhov chaw ntsiag to ntu II tau taug qab rau $ 55- $ 60 lab hauv kev debut. Tab sis tom qab ntawd Covid muab kev lag luam theatrical tso rau hauv dej khov thiab yuam kom cov nyiaj tshaib plab studios muag qee yam ntawm lawv cov yeeb yaj kiab rau cov streamers. Kuv tsis paub yog tias Tsov Tom Rog (zoo heev), Tsis Muaj Tu Siab (zoo heev), los yog Infinite (tseem phem heev) yuav tau vam meej theatrically nyob rau hauv ib txwm muaj xwm txheej. Tab sis peb yuav tsis paub vim hais tias lawv (nrog rau cov pob zeb-khoom Aaron Sorkin melodrama thiab qhov ncaj ncees mediocre Eddie Murphy comedy) tau xaus rau ntawm streaming platforms. Studios tsis nyob los yog tuag los ntawm Paw Tsav Tsheb thiab Nab Qhov muag.

Kuv tau sau ntau dhau rau xyoo tas los txog Paramount qhov kev tawm tsam. Lawv pom lawv tus kheej nrog subpar IP nyob rau hauv lub ntiaj teb uas cov cim marquee yog qhov loj tshaj ua yeeb yam "lub hnub qub movie" thiab cov neeg ua yeeb yam / cov neeg ua yeeb yam tsuas yog teeb meem txog cov cim marquee uas lawv ua si hauv dab tsi branded franchise flick. Ib txhia ntawm lawv tus kheej inflicted. Lawv muaj sijhawm los yuav Marvel ua ntej Disney swooped. Qee qhov yog qhov tsim nyog. Cov yeeb yaj kiab MCU thaum ntxov yog qhov pib "Paramount kev ua yeeb yam zoo siab nrog cov neeg ua yeeb yam." Qee qhov nws tshwm sim. Cov neeg tuaj saib ib zaug tshwm rau cov yeeb yaj kiab zoo li Ob Chav Jeopardy, Paranormal Activity thiab lub godfather nrog rau qhov pom tseeb fantasy / kev ua IP franchises. Txawm li cas los xij, tej zaum ob xyoos tom qab lub sijhawm, Sonic yog Paramount thawj tus tshiab IP franchise hauv ib tiam, Quaj qw thiab Nkaus yog qub IP ua tshiab thiab Lub nroog ploj qhia tias lawv tseem tuaj yeem qhib "cov yeeb yaj kiab tsis tu ncua."

Qhov no puas txhais tau tias txhua yam yog kev caij nkoj mus rau Paramount? Tsis yog kiag li, tab sis lawv txoj kev tswj hwm tsis ntev los no qhia tias yuav muaj kev cia siab. Ntxiv mus, Paramount thiab, yog, Sony, tuaj yeem tsim tshwj xeeb rau kev tawm tsam nyuaj yog tias cov neeg tuaj saib pib nyiam lub hnub qub + lub tswv yim neeg coob coob thiab / lossis me dua $ 75- $ 125 lab franchise flicks. Tej zaum qhov no tsuas yog muaj hmoo streak yug los ntawm hmoov zoo thiab tsis muaj kev sib tw los ntawm cov nyiam ntawm Warner Bros., Disney thiab Universal. Tab sis yog tias qhov no qhia tau hais tias muaj kev nce siab hauv kev lag luam thiab kev lag luam instincts nyob rau hauv no weird tshiab ib txwm, ces tej zaum lawv yuav tsis yog tag nrho ntawm Lub hom phiaj: Tsis yooj yim sua tsos thiab thauj khoom Paramount + nrog 4,161 Star Trek qhia. Tej zaum, tsuas yog tej zaum, kuv yuav ua pov thawj tsis ncaj ncees lawm Dungeons & Dragons, Transformers: Sawv ntawm Beasts thiab Lub Hnub Qub Trek 4. Tej zaum Brian Robbins 'Paramount Pictures tuaj yeem yog ntau tshaj li lub tsev ntawm Paw Tsav Tsheb. Tej zaum…