Smart TVs muab Lub Platform Tshiab rau Kev Tshaj Tawm Tshaj Tawm

Kev txhim kho thev naus laus zis tseem ceeb hauv cov neeg siv khoom siv hluav taws xob, tshwj xeeb hauv TV, tau coj cov khoom siv uas muaj peev xwm ntau dua li yav dhau los. Cov khoom siv no, hu ua "smart TVs" lossis cov xov tooj sib txuas, lossis CTV tau txais kev nyiam ntawm cov neeg saib vim tias lawv muab ntau cov ntsiab lus video tshaj li TV ib txwm muaj. Txawm li cas los xij, cov TV no tuaj yeem ua tau ntau dua li tsuas yog muab lub sijhawm saib xwb, lawv tuaj yeem muab lub platform rau cov neeg tshaj tawm los tsom rau cov neeg tuaj saib tshwj xeeb.

Raws li Tomer Treves, Co-Founder ntawm Adnimation, CTV kev lag luam tau raug txwv vim tsis muaj kev thov los ntawm cov neeg tshaj tawm.

Treves tau hais tias thaum lub TV ntse muaj peev xwm tau txais cov khoom siv, kev ua lag luam tau raug txwv vim tsis muaj lossis cov players loj. "Feem ntau CTV daim ntawv thov tau txuas nrog los ntawm qee lub peev xwm ntawm kev tshaj tawm kev tshaj tawm, tab sis thaum tsis muaj cov neeg ua si loj, kev ua lag luam tsawg heev," Treves hais. "Tsis muaj kev thov txaus los ntawm cov neeg tshaj tawm los ua pov thawj cov nqi uas cov tshaj tawm tau thov."

Vim li no, Adnimation tau tsim lub CTV platform uas tso cai rau cov tshaj tawm kom tau nyiaj lawv cov ntsiab lus thiab tsim kom muaj kev paub txog tus kheej ntau dua rau cov neeg saib. Lub platform siv nws cov thev naus laus zis los tso saib cov tshaj tawm cuam tshuam rau cov neeg tuaj saib zoo, ua rau kev tshaj tawm kev paub zoo dua thiab ua haujlwm zoo rau cov tshaj tawm thiab cov tshaj tawm. Treves hais tias "Peb ntseeg tias CTV yog lub neej yav tom ntej ntawm TV," Treves hais. "Thiab nrog peb lub platform, peb tab tom pab cov tshaj tawm coj kom zoo dua yav tom ntej hnub no."

Sau Cov Neeg Ua Haujlwm

Ib qho ntawm cov yam ntxwv tseem ceeb ntawm Adnimation's CTV platform yog nws lub peev xwm los sau cov ntaub ntawv pej xeem ntawm cov neeg saib los ntawm kev siv cov khoom siv txhim kho software. SDK sau cov ntaub ntawv los ntawm CTV cov neeg saib thiab nrog Google Ad kev lag luam, qhov twg cov ntaub ntawv siv los txhim kho lub hom phiaj.

Adnimation sau tus neeg saib tus IP chaw nyob, app siv, thiab cov ntsiab lus ib puag ncig, uas tso cai rau kev nkag siab zoo dua ntawm tus neeg saib cov pej xeem thiab nyiam. Cov ntaub ntawv no yog siv los ntawm cov neeg tshaj tawm tab tom nrhiav tsom rau cov neeg tuaj saib tshwj xeeb.

Ntxiv nrog rau kev sau cov ntaub ntawv saib, thiab nws kuj pab cov tshaj tawm kom tau nyiaj lawv cov ntsiab lus. Los ntawm kev siv Google cov kev tshaj tawm kev tshaj tawm, lub platform tso cai rau cov tshaj tawm los tsim kev paub ntau tus kheej rau lawv cov neeg saib, thaum tseem nce lawv cov nyiaj tau los ntawm kev tshaj tawm. Qhov no yog qhov kev hloov pauv tseem ceeb ntawm cov TV ib txwm muaj, qhov twg cov neeg saib feem ntau saib tib qho yeeb yam thiab pom tib yam kev tshaj tawm, tsis hais lawv tus kheej nyiam.

Treves hais tias "Peb zoo siab rau yav tom ntej ntawm CTV thiab qhov cuam tshuam nws yuav muaj rau kev lag luam tshaj tawm," Treves hais. "Nrog peb lub platform, peb tab tom pab coj cov txiaj ntsig ntawm kev tshaj tawm kev tshaj tawm mus rau CTV qhov chaw thiab tsim kom muaj kev paub txog tus kheej ntau dua rau cov neeg saib. Peb ntseeg tias qhov no yog lub neej yav tom ntej ntawm TV thiab peb txaus siab ua tus thawj coj ntawm lub kiv puag ncig no. "