Shoreditch Ski Club muab Eco Outerwear nrog Cwj Pwm

Raws li yav dhau los tus thawj coj muaj tswv yim ntawm edgy British brand All Saints, Wil Beedle paub ib yam lossis ob qho ntawm cov khaub ncaws nrog tus cwj pwm. Nws Shoreditch Ski Club outerwear collection zoo li zoo nyob rau ntawm qhov chaw siab tshaj ntawm Aspen lossis Gstaad raws li nws ua hauv East London cov zej zog uas nws tau txais nws lub npe.

Daim ntawv lo yog ua kom ruaj khov, ntxiv rau nws sib nrug ntawm ntau lub caij ski thiab apres caij ski hom. Beedle tau hais tias "Muaj ntau lub hom lag luam uas ua kev zoo siab rau lub caij ntuj no thiab alpine kab lis kev cai, tsis hwm ib puag ncig thiab tsis tsim cov khaub ncaws ruaj khov," Beedle hais. "Tsis tas li ntawd, lawv tau ua lawv txoj hauv kev uas lawv tsuas yog ua kom nkag siab hauv qhov chaw alpine.

"Qhov peb xav ua yog tsim cov khoom lag luam uas tau hais rau cov neeg txiav txim siab ntawm peb lub tsev East London, thiab qhov tshwj xeeb tshaj yog kev sib tshuam ntawm qhov chaw peb nyob thiab tau ua haujlwm tau ntau xyoo, thiab txuas qhov ntawd mus rau cov khoom lag luam kev ua tau zoo uas yuav. ua haujlwm ntawm qhov chaw siab tshaj thiab tseem nyob hauv New York lossis London thiab.

"Qhov ntawd yog qhov kev tshoov siab thawj zaug, nrhiav qee yam uas tseem muaj kev lag luam ntawm lub hom phiaj yog li tsis tas yuav muaj rau lub tsho sib txawv," Beedle ntxiv. "Ib tug tuaj yeem nrhiav tau ib qho ib qho yuav poob rau hauv kev hlub nrog thiab nws yuav ua haujlwm txhua qhov chaw, los ntawm txoj kev txiav ntug ntawm East London mus rau qhov chaw siab tshaj plaws alpine."

Shoreditch cov lus pom muaj cov khoom siv kho vajtse thiab X-stitches, uas muaj qhov nyuaj rau lawv. Ua ke nrog cov silhouettes tshwj xeeb, hom kev hloov pauv lub taub hau muaj qhov ua tau zoo nyob rau hauv. "Peb tau ua haujlwm hnyav rau qhov ntawd yog li nws txawv, tsis yog vim muaj xim neon," Beedle hais.

Shoreditch puffa tsho yog tsim los ntawm cov neeg siv khoom tom qab lub raj mis yas. Muaj qhov sib npaug ntawm 10 lub raj mis yas hauv txhua lub tsho, Beedle tau hais, ntxiv, "Tsis muaj feathers koom nrog, tsis muaj nqis. Tsis tsuas yog muaj 10 lub raj mis yas nyob rau hauv txhua lub tsho, lub puffas yuav ua rau koj sov txog 10 degrees. "

Beedle tau hais tias lub tuam txhab tau tsom mus rau kev tsim cov khoom lag luam kom paub meej. "Lub tsho lossis paj rwb yog cov organic thiab peb siv xyoob rov siv dua rau peb cov leggings," nws hais. "Peb tau koom tes nrog ib qho ntawm qhov zoo tshaj plaws tanneries nyob rau hauv lub ntiaj teb no los tsim cov tawv recycled, uas yog sib sau ua ke los ntawm tom qab-garment manufacturing. Peb cov shearlings tsis yog ua liaj ua teb rau zam. Muaj kev cog lus rau cov tawv tawv rov ua dua tshiab, cov tsho xyoob rov ua dua tshiab, thiab rov siv lub hwj yas hauv cov tsho puffa. "

Cov nqi sib txawv los ntawm tsawg dua $ 1,000 txog $ 3,000, nrog rau feem ntau ntawm cov tsho yog qis dua $ 1,000. Feem ntau ntawm cov shearlings raug nqi qis dua $ 2,000 thiab cov tawv tawv siv dua yog qis dua $ 1,000.

Puas yog cov neeg siv khoom nrhiav kev ruaj ntseg hauv cov khaub ncaws sab nrauv? "Kuv xav xav tias lawv tab tom nrhiav qhov no, tab sis qhov peb xav ua yog muab qee yam sib txawv los ntawm kev tsim," Beedle tau hais. "Yog tias koj tab tom pib lub tuam txhab hnub no, koj yuav ua li cas tsis tuaj yeem ua kom nws ruaj khov, ua li cas koj tsis tuaj yeem ua kom zoo dua. Cov no yog cov kev xav uas kuv muaj nyob hauv kuv lub siab, thaum kuv pib tsim qhov project.

Beedle tau hais tias "Lub hom phiaj yuav tsum zoo li cas, peb lub luag haujlwm yog dab tsi los ua ib yam dab tsi sib txawv tiag tiag, muaj ntau yam raws li qhov ua tau, ua tau zoo raws li qhov ua tau, thiab xa cov txiaj ntsig zoo tshaj plaws rau cov neeg siv khoom," Beedle tau hais. "Ib feem loj ntawm qhov ntawd yog kev ruaj khov tab sis kuj tseem pom qhov txawv txav, tsis txhob cuam tshuam rau qhov zoo nkauj thiab tsis txhob cuam tshuam rau qhov kev xav ntawm qhov txias, tus cwj pwm ntawd. Qee tus neeg tab tom nrhiav [sustainability]. Lwm tus neeg tab tom nrhiav lub tsho txias. "

Beedle tau txais kev tshoov siab los ntawm "cov poj niam nyob ib puag ncig kuv, lawv hnav dab tsi thiab lawv yuav khoom dab tsi thiab lawv qhia kuv," nws hais. “Kuv lub zej zog yeej ib txwm hais txog qhov lawv xav tau thiab xav tau. Tsis tas li ntawd, raws li kuv paub ntau ntxiv txog nws, thiab tau tshawb fawb, nrog rau peb cov kws tshaj lij hauv kev tsim khoom rau ntau xyoo, muaj cov kev daws teeb meem zoo rau peb. Kuv xav tias cov lus teb muaj, yog tias koj xav mus nrhiav lawv. "

Lub khw pop-up, uas sim nws txoj kev xav tau ua tiav, "nws muag tam sim ntawd," Beedle tau hais. “Cov neeg muaj kev noj qab haus huv rau tej yam tshiab. Tom qab ntawd, tus tuaj tos peb tau los ntawm ntau lub khw muag khoom zoo tshaj plaws hauv ntiaj teb, qhia kuv tias tseem muaj qhov qab los noj mov. Thaum peb pom cov qauv thiab cov neeg muaj npe nrov uas tau dhau los ua cov kiv cua ncaj ncees ntawm lub hom, uas qhia kuv tias peb nyob ntawm txoj kev raug. "

Bella Hadid, Hwang Jon-ho ntawm "Squid Game," Eva Chen thiab Karly Kloss yog cov kiv cua, thiab cov npe mus rau. "Qhov kuv coj los ntawm txhua tus poj niam no yog lawv txhua tus muaj tus kheej muaj zog heev, lawv txhua tus muaj lub hom phiaj muaj zog heev thiab lawv txhua tus sawv cev rau cov cim sib txawv. Nws yog qhov dav ntawm qhov kev thov rov hais dua rau peb ua lub hom phiaj, uas peb tuaj yeem hnav tag nrho cov poj niam. "

Beedle yog ib tug skier, tab sis "tsis zoo li kuv yuav tsum ua," nws hais. Nws cov khoom sau tsis ua haujlwm tsuas yog nyob rau ntawm qhov chaw siab tshaj. Ntau thiab ntau nws tau pom cov kab lis kev cai apres caij ski tshwm sim hauv Tebchaws Europe. Nws tau hais tias "Muaj lub sijhawm los ua qee yam txias dua hauv qhov chaw ntawd," nws hais. "Qhov ntawd yog qhov khoom kim heev shearlings tuaj rau hauv kev ua si thiab ntau ntawm peb cov hybrids tuaj rau hauv kev ua si raws li tib neeg xav hnav cov khoom hauv cov ntsiab lus caij ski apres ib yam nkaus, uas tam sim no tau dhau los ua ib feem ntawm peb txoj kev lag luam."

Beedle muaj feem ntau ntawm Shoreditch. Thaum pib ntawm lub xyoo no ib qho kev pab nyiaj me me tau coj "kev sib xyaw zoo ntawm cov tubtxib saum ntuj los ntawm lub ntiaj teb kev ua yeeb yam thev naus laus zis thiab cov neeg muaj npe nrov," nws hais. "Peb muaj ib pab pawg me me ntawm cov neeg txhawb nqa thiab cov tub ua lag luam zoo heev."

Cov khoom sau yog muag ntawm Saks Fifth Avenue, Nordstrom, Intermix thiab Neiman Marcus hauv Asmeskas, Selfridges thiab Browns hauv UK, Lane CrawfordCRD.A
hauv Asia, thiab Net-a-Porter.

Beedle tau hais tias lub tuam txhab muaj lub khw muag khoom ywj pheej tsis yog ib feem ntawm txoj kev npaj tam sim no. Nws tau hais tias "Peb muaj qib zoo tshaj plaws ntawm cov nyiaj tseem ceeb," nws hais. "Qhov peb tau ua tiav yog ob peb lub pop-ups. Peb tau ua qhov pop-up ntawm Selfridges qhov chaw uas peb nyob hauv lub thoob ntiaj teb designer Hall ntawm Prada thiab Gucci. Peb tau ua qhov zoo sib xws nrog lub pop-up ntawm Nordstrom hauv Manhattan thiab tam sim no peb muaj ib qho hauv Seoul, Kaus Lim Qab Teb ntawm Tom Greyhound.

Beedle tau hais tias "Peb nyiam tsim lub sijhawm tsom mus rau qhov ntawd, tsom rau kev teeb tsa hauv txoj hauv kev tshwj xeeb thiab peb yuav txuas ntxiv nrog cov khw muag khoom kom ua li ntawd hauv txoj hauv kev nthuav dav," Beedle tau hais. "Cov chaw muag khoom tas mus li tsis nyob hauv peb cov npe yuav tsum ua tam sim no. Peb xav tias peb muaj ntau txoj hauv kev thiab cov haujlwm zoo siab, tab sis tau kawg, yeej tsis hais tsis tau. Peb nyuam qhuav pib peb tus kheej lub vev xaib e-lag luam thaum Lub Kaum Hli, uas muaj cov qauv tshwj xeeb thiab peb tau pom zoo traction nrog qhov ntawd.

Beedle tau hais tias "Peb muaj lub zog zoo heev li lub hom phiaj," Beedle tau hais. “Peb tseem me me thiab nquag. Peb muaj lub siab xav mloog thiab kawm los ntawm peb cov neeg siv khoom. Peb tab tom tshawb nrhiav txhua txoj hauv kev uas peb tuaj yeem daws peb cov neeg siv khoom xav tau. Tam sim no, peb tab tom tshaj tawm organically nrog cov ntxhais zoo tshaj plaws hnav lub npe thiab cov khoom lag luam saum toj kawg nkaus nqa nws. "