Dab tsi tshwm sim ua ntej rau kev lag luam e-lag luam loj hlob hauv 2022?
txais
Tus nqi thiab qhov loj ntawm qhov kev hloov pauv pom hauv kev lag luam e-lag luam thaum muaj kev sib kis tau ua rau muaj kev xav tsis thoob. Cov khw muag khoom, thiab tshwj xeeb tshaj yog cov lag luam me, tau tawm tsam kom ua raws li kev hloov pauv. Ntau tseem tsis tau los txog - qhov cuam tshuam ntawm cov nqi thauj khoom siab lossis kev tshaj tawm kev muag khoom tseem tsis tau nkag siab tag nrho.
Shopify tsab ntawv ceeb toom tsis ntev los no 'Kev Lag Luam Yav Tom Ntej hauv 2022' dhia mus rau hauv yuav ua li cas cov khw muag khoom tau cuam tshuam nrog "kev hloov pauv ntau dua hauv ob xyoos dhau los tshaj li ob xyoo dhau los," thiab nthuav tawm kev nkag siab los pab cov lag luam ua tiav hauv lub sijhawm tsis muaj zog no.
Cov neeg siv khoom tus cwj pwm ntawm lub plawv ntawm kev hloov
Ntau qhov kev tshawb fawb tau tshaj tawm tias tus neeg siv tus cwj pwm hloov pauv li cas thiab yuav ua li cas los ntawm ib lub hom lag luam uas sib haum nrog lawv tus kheej qhov tseem ceeb yog cov npe saum toj kawg nkaus. Yog li kev ua tiav lub hom phiaj kev ntseeg siab yog qhov tseem ceeb rau txhua tus neeg muag khoom txoj kev vam meej hauv 2022.
Raws li Shopify, "cov tib neeg txaus siab ntau dua los yuav los ntawm cov hom lag luam uas cuam tshuam nrog lawv vim thaj chaw, tuam txhab muaj txiaj ntsig, lossis kev ruaj khov".
Shopify tus Kev Tshawb Fawb Kev Lag Luam eCommerce Kev Lag Luam, ua los ntawm Forrester Consulting thaum Lub Cuaj Hli 2021 tau lees paub qhov no, pom tias "47% ntawm cov neeg siv khoom tau hais tias muaj nyob hauv zos yog qhov tseem ceeb rau cov hom khoom uas lawv yuav los ntawm. Cov neeg siv khoom yog 4 npaug ntau dua yuav los ntawm lub tuam txhab nrog cov khoom lag luam muaj txiaj ntsig zoo. Thiab 77% muaj kev txhawj xeeb txog kev cuam tshuam ib puag ncig ntawm cov khoom lawv yuav ".
Slow shipping hnub
2022 cov neeg siv khoom xav tau kev xa khoom sai thiab muaj txiaj ntsig - txawm li cas los xij lawv yuav siv nyiaj ntau dua thiab lees txais lub sijhawm xa khoom qeeb rau lub hom phiaj zoo. Cov lag luam yuav tsum nrhiav txoj hauv kev los sib npaug lawv cov khoom lag luam nrog rau kev ntsib lawv cov neeg siv khoom tshiab thiab kev cia siab.
Yog li thaum shipping qeeb thiab tus nqi thauj khoom nce, cov lag luam uas nrhiav cov hauv kev los txhawb lawv cov neeg siv khoom sib raug zoo yuav ua tiav. Raws li Shopify, "Differentiate and diversify: Cov no yog koj ob tug yuam sij rau kev vam meej nyob rau hauv 2022. Qhov no yog lub xyoo ntawm kev sib tw tsis nyob rau hauv tus nqi, tab sis nyob rau hauv lub tswv yim ntawm hom. Cov neeg xav yuav los ntawm cov npe uas sawv cev rau ib yam dab tsi, cov hom lag luam uas haum rau lawv tus kheej txoj kev ntseeg ".
Yog tias cov lag luam tau txais cov khoom lag luam muaj txiaj ntsig, thiab yog li kev lag luam loyalty, ntawm qhov taw tes, cov teeb meem ntawm cov saw hlau tuav thiab cov nqi tsheb thauj mus los yuav tsawg dua. Kev tsim kom muaj kev sib raug zoo ntawm kev lag luam thoob plaws koj cov khoom siv, kev xa khoom, thiab kev ua tiav tes hauj lwm yog lub sij hawm siv tau zoo los ua pov thawj koj txoj kev lag luam yav tom ntej.
Cov neeg siv khoom xav tau txhua yam
Hnub no lub cov neeg siv khoom paub meej heev txog yam lawv xav tau thiab xav tau los ntawm kev lag luam muag khoom - thiab ib qho ntawm cov kev paub dhau los. Omnichannel khw muag khoom yog ib txoj hauv kev uas tsom rau kev muab cov neeg siv khoom nrog kev sib koom ua ke thiab tsis muaj kev sib tw ua lag luam thoob plaws digital thiab lub cev ntawm txhua theem ntawm cov neeg siv khoom taug kev, los ntawm kev tshawb nrhiav / tshawb nrhiav kom ua tiav.
A daim ntawv ntsuam xyuas ntawm 700 cov khw muag khoom los ntawm Software Advice taw qhia qhov kev sib txawv no, "Yuav kom ua tiav hnub no, cov khw muag khoom yuav tsum muaj kev sib koom ua ke omnichannel lub tswv yim kom tau raws li cov kev xav tau ntawm cov neeg siv khoom tshiab tshiab". "Thaum nws los txog rau kev siv koj lub tswv yim omnichannel, muab ntau yam kev sib txuas lus thiab kev yuav khoom yog qhov tseem ceeb."
Shopify daim ntawv tshaj tawm lees paub tias cov neeg siv khoom tau rov qab mus rau cov khw muag khoom cib thiab mortar thiab cov kev paub zoo nkauj ntawm tus neeg yuav khoom tuaj yeem tsim, tab sis ceeb toom rau cov khw muag khoom "nws tsis yog hais txog ib lossis lwm qhov - cov neeg siv khoom xav tau tag nrho. Niaj hnub no, kev lag luam yog omnichannel. Cov hom lag luam zoo tshaj plaws nkag siab tias cov khw muag khoom digital thiab lub cev tsis ua haujlwm li silos ".
Cov neeg siv khoom xav tuaj yeem xaj online tab sis rov qab los hauv khw, lossis saib cov khoom hauv chav ua yeeb yam thiab yuav hauv online.
Paub qhov twg yuav pib los ua ke ib txoj kev npaj los daws cov teeb meem yav tom ntej yog qhov nyuaj. Tab sis qhov tseem ceeb tshem tawm los ntawm Shopify cov ntaub ntawv qhia txog qhov xav tau rau cov khw muag khoom kom sib txawv lawv cov lag luam. Qhov chaw zoo pib yog nrog cov khw muag khoom puag thiab txhawb nqa lawv txoj kev lag luam ruaj khov. Cov lag luam uas tsis quav ntsej txog kev ruaj ntseg ntawm cov neeg yuav khoom hauv 2022 ua li ntawd thaum lawv raug xwm txheej, lossis raws li Shopify tau hais tias: "mus ntsuab lossis liab".
Tau qhov twg los: https://www.forbes.com/sites/catherineerdly/2022/01/27/shopping-selling-and-shippingshopify-shares-vision-of-future-of-e-commerce/