Ib tus lej ntawm cov neeg yuav khoom hnub so - 196.7 lab - tau rov qab mus rau cov khw muag khoom thiab nrhiav kev pom zoo los ntawm Hnub Thanksgiving rau Cyber Monday, raws li kev tshawb fawb los ntawm National Retail Federation, uas taug qab cov duab ntawm tus kheej thiab kev yuav khoom hauv online.
Pawg kev lag luam tsis tau kwv yees kev siv nyiaj nyob rau lub asthiv, tab sis hais rau hnub Tuesday tias kev muag khoom rau tag nrho cov hnub so yuav khoom yog nyob rau hauv txoj kev kom tau raws li nws cov kev kwv yees. Nws cia siab tias Kev muag khoom hnub so yuav nce 6% mus rau 8% los ntawm xyoo tas los mus rau ntawm $ 942.6 billion thiab $ 960.4 billion. Qee qhov kev nce no yuav los ntawm ze li plaub-xyoo caum tus nqi nce siab.
Lub National Retail Federation tau txiav txim siab lub caij so so raws li lub Kaum Ib Hlis 1 txog Lub Kaum Ob Hlis 31. Kev muag khoom kwv yees tsis suav nrog kev siv tsheb, chaw nres tsheb roj thiab tsev noj mov.
Cov neeg yuav khoom siv qhov nruab nrab ntawm kwv yees li $ 325 rau kev yuav khoom hnub so rau hnub so. Qhov ntawd yog siab dua xyoo tas los qhov nruab nrab ntawm $ 301.
NRF Tus Thawj Coj Matt Shay tau hais tias lub asthiv qhov kev coj ua loj tshaj plaws yog tias cov neeg Amelikas tau mob siab rau yuav khoom ntawm tus kheej dua thiab tias lawv tshaib plab rau cov khoom lag luam loj. Ntau tshaj 122.7 lab tus tib neeg tau mus xyuas cov khw muag khoom cib-thiab-mortar nyob rau lub asthiv, dhia ntawm 17% los ntawm 2021.
Ib tus neeg siv khoom tshawb nrhiav cov khoom khau hauv Macy lub khw muag khoom thaum Lub Kaum Ib Hlis 25, 2022 hauv Jersey City, New Jersey.
Kena Betancur | Getty Dluab
Raws li kev nce nqi nce mus rau Asmeskas cov hnab nyiaj, nws hais tias, kev txhawb nqa tau dhau los ua qhov tseem ceeb txhawb nqa.
"Cov neeg siv khoom tau tawm mus yuav khoom, tab sis lawv tawm mus yuav khoom thaum lawv pom cov khoom muag thiab thaum lawv tau txais kev tshaj tawm uas ua tau raws li qhov lawv tab tom nrhiav, thiab yog li koj tuaj yeem ua rau lawv koom nrog, tab sis koj yuav tsum xa tus nqi thiab tus nqi, ”nws hais hauv xov tooj nrog cov neeg sau xov xwm.
Txawm li cas los xij, cov khw muag khoom tau ceev faj txog lawv qhov kev xav txog hnub so, tshwj xeeb tshaj yog cov tsev neeg xav tias muaj kev nce nqi ntxiv. Walmart tau hais txog cov neeg siv khoom hla dhau qhov kev txiav txim siab thiab ua lag luam mus rau cov protein uas pheej yig dua li cov dev kub thiab txiv laum huab xeeb. Target txiav nws qhov kev kwv yees rau lub quarter hnub so. Thiab Qhov zoo tshaj plaws Muas hais tias cov neeg siv khoom muaj kev txaus siab ntau dua hauv kev yuav khoom thaum lub sijhawm muag khoom.
Txog tam sim no, txawm li cas los xij, cov nuj nqis los ntawm Adobe Analytics tau pom tias kev siv nyiaj hauv online tau ntaus cov ntaub ntawv tseem ceeb ntawm cov hnub tseem ceeb thaum hnub so khoom hnub so. Dub Friday muag tau nce 2.3% mus rau $ 9.12 billion thiab Cyber Monday muag tau nce 5.8% rau $ 11.3 billion, raws li lub tuam txhab, uas taug qab kev muag khoom ntawm cov khw muag khoom lub vev xaib.
Qhov nruab nrab, cov neeg siv khoom tau hais hauv NRF daim ntawv ntsuam xyuas tias lawv yog ib nrab ua tiav nrog kev yuav khoom hnub so. Qhov ntawd txhais tau tias cov khw muag khoom tuaj yeem cia siab tias yuav yuav ntau dua hauv lub lis piam ua ntej, Shay tau hais.
NRF tau hais rau hnub Tuesday tias nws cov neeg yuav khoom ntau tshaj li cov hnub so hnub so tau tshaj tawm xyoo tas los ntawm 179 lab tus tib lub sijhawm xyoo tas los. Cov pab pawg, uas tau pib taug qab daim duab hauv xyoo 2017, tau kwv yees qhov kev tawm mus ntawm 166.3 lab rau xyoo no.
Kev xa tawm loj dua thiab sau tseg kev siv nyiaj rau lub caij so no tuaj yeem yog los ntawm ntau yam. Nws tuaj yeem qhia tau tias cov neeg siv khoom txaus siab yuav - tab sis tsuas yog yog tias cov khoom nyob rau hauv cov luv nqi sib sib zog nqus. Nws kuj tseem tuaj yeem qhia txog kev rov qab mus rau lub sijhawm ua ntej kis thoob qhov txhia chaw ntawm kev yuav khoom hnub so, nrog cov neeg tsom mus rau lawv qhov khoom plig-yuav ib ncig ntawm Dub Friday thiab hauv kev sib tw zaum kawg ua ntej Christmas Day.
Lossis nws tuaj yeem hais txog qhov nyuaj dua 2023. Yog tias cov neeg Amelikas tab tom nrhiav nyiaj mus yuav khoom los ntawm kev txo cov nqi khaws cia thiab suav cov nyiaj tshuav loj ntawm daim npav rho nyiaj lossis dhau los ntawm 'Yuav Tam Sim No Them Tom Qab', uas tuaj yeem ua rau lawv tsis tshua siv nyob rau lub hlis tom ntej.
Lub National Retail Federation, ib pawg kev lag luam loj, tau ua qhov kev txhawb nqa ntawm cov neeg siv khoom siv - hais tias kev ua lag luam muaj zog tau txhawb cov neeg Asmeskas kom siv nyiaj.
Shay tseem cuam tshuam kev txhawj xeeb txog kev lag luam poob rau hnub Tuesday, tab sis lees paub lwm qhov kev pheej hmoo rau cov khw muag khoom: kev hem thawj ntawm kev tawm tsam kev tsheb ciav hlau. Txawm hais tias cov khw muag khoom yuav muaj feem ntau ntawm lawv cov khoom muag hnub so, nws hais tias kev tso tseg ua haujlwm tuaj yeem ua rau muaj kev ntseeg siab rau cov neeg siv khoom.
"Peb xav tias lub caij so so yuav yog lub sijhawm phem tshaj plaws," nws hais.
-CNBC's Annie Palmer tau pab txhawb rau tsab ntawv ceeb toom no.
Tau qhov twg los: https://www.cnbc.com/2022/11/29/shopper-turnout-hit-record-over-black-friday-weekend-trade-group-says.html