Shopify tshaj tawm txoj hauv kev tshiab rau cov khw muag khoom loj los siv nws lub platform

Kev lag luam platform Shopify tshaj tawm hnub no tias nws tab tom muab cov khw muag khoom loj ib txoj hauv kev los koom ua ke ntawm Shopify cov khoom nrog lawv tus kheej.

"Thawj thawj zaug, peb tau muab lub ntiaj teb cov khw muag khoom loj tshaj plaws nkag mus rau Shopify cov khoom tsim kho vaj tse," Shopify tau hais hauv tsab ntawv tshaj tawm. Cov khoom ua si tsim MattelMAT
yuav yog ib lub tuam txhab thawj zaug uas siv qhov kev nkag tshiab no los muag rau cov neeg siv khoom.

Shopify tau yug los ua ib txoj hauv kev los pab cov lag luam me yooj yim pib muag khoom hauv online. Tam sim no, nws tab tom nrhiav kom muaj kev loj hlob yav tom ntej los ntawm kev sib tham nrog cov khw muag khoom loj nrog kev muag khoom hauv ntau lab.

Shopify pom kev loj hlob tawg thaum thawj xyoo ntawm kev sib kis, tab sis nws cov khoom lag luam poob rau xyoo 2022 vim tias kev loj hlob qeeb. Hauv lub tuam txhab cov nyiaj khwv tau los tsis ntev los no hu rau thaum kawg ntawm Lub Kaum Hli, Shopify cov thawj coj tau hais txog cov npe loj uas yog lub hom phiaj loj hlob tseem ceeb.

Shopify tab tom nthuav tawm Cov Khoom Siv Lag Luam los ntawm Shopify rau cov khw muag khoom loj. Nws qhib Shopify's infrastructure kom tso cai rau cov hom lag luam los koom ua ke lawv cov kev pabcuam uas twb muaj lawm nrog Shopify cov khoom siv rau lawv tus kheej cov kev xav tau.

"Kev Lag Luam Cheeb Tsam los ntawm Shopify qhib peb cov kev tsim kho vaj tse kom cov khw muag khoom lag luam tsis tas yuav nkim sijhawm, lub zog hluav taws xob, thiab nyiaj txiag tsim lub hauv paus tseem ceeb Shopify tau ua tiav lawm," Shopify Thawj Tswj Hwm Harley Finkelstein tau hais.

Qhov kev muab tshiab, Finkelstein tau hais tias, tso tawm cov khw muag khoom lag luam "kom kho, sib txawv, thiab ntsuas."

Ib qho 'a la carte' Shopify kev xaiv

Arpan Podduturi, Tus Lwm Thawj Coj ntawm Cov Khoom Muag ntawm Shopify, tau piav qhia tias Kev Lag Luam Cov Khoom Siv hauv cov txiaj ntsig cia cov khw muag khoom loj rau, thiab xaiv, cov cuab yeej Shopify uas yog qhov zoo tshaj plaws.

"Nws tau ua kom zoo rau cov khw muag khoom uas xav siv cov khoom ntiag tug ntawm Shopify hauv ib txoj kev la carte - kev sib koom ua ke ntawm cov khoom nrog rau lawv cov khoom lag luam," Podduturi hais.

Piv txwv li, nws hais tias, cov khw muag khoom tuaj yeem siv Shopify cov khoom pov thawj, tab sis txuas ntxiv tswj cov khoom lag luam, lossis tswj cov ntaub ntawv cov neeg siv khoom, lwm qhov.

Podduturi tau hais tias "Cov khw muag khoom lag luam nqa cov txheej txheem tshwj xeeb ntawm cov kev xav tau uas xav tau ntau yam khoom thiab lub platform los ua haujlwm ua ke," Podduturi tau hais. "Lawv xav tau kev xaiv, thiab kev ywj pheej, thiab tsim lawv tus kheej cov txheej txheem thev naus laus zis."

Qhov kev muab tshiab no muab cov khw muag khoom loj thiab cov npe xaiv lwm yam uas tsis yog Shopify Plus, uas yog tag nrho cov pob khoom ntawm cov khoom muab kev daws teeb meem kev lag luam kawg.

Cov khoom ua si hom Mattel tam sim no siv Shopify rau ob ntawm nws lub npe, American Girl Dolls, thiab Mattel Creations, nws cov kiv cua thiab cov khoom sau rau cov khoom tshwj xeeb. Tam sim no nws yuav coj nws cov khoom lag luam tag nrho rau Shopify ua ib qho ntawm thawj cov khw muag khoom lag luam siv cov khoom lag luam Commerce, Shopify tau hais hauv tsab ntawv tshaj tawm.

Sven Gerjets, Chief Technology Officer ntawm Mattel, hais tias Mattel qhov kev paub nrog Shopify rau Mattel Creations tau yaum nws kom nthuav dav nws txoj kev siv lub platform nrog Commerce Components.

"Peb thawj zaug ua haujlwm nrog Shopify ntawm ib txoj haujlwm hu ua Mattel Creations, lub platform rau cov neeg tsim kom rov xav txog cov khoom ua si iconic tshaj plaws hauv ntiaj teb." Gerjets hais. "Creations txhawb kom Mattel txav mus sai, ntsib peb cov neeg siv khoom lawv nyob qhov twg, thiab qhov tseem ceeb tshaj plaws yog siv Shopify cov txheej txheem los ntsuas thoob ntiaj teb. Nws tau ua tiav zoo heev, "nws hais tias, "thiab peb zoo siab los hloov peb cov khoom lag luam uas siv cov khoom lag luam ua lag luam."

Finkelstein thiab Mattel Thawj Tswj Hwm thiab Tus Thawj Coj Ua Haujlwm Richard Dickson tau teem sijhawm los hais lus tseem ceeb ntawm National Retail Federation lub rooj sib tham tom qab lub hlis no ntawm "Kev koom tes rau kev lag luam yav tom ntej nrog Mattel thiab Shopify."

Lwm cov tuam txhab lag luam loj uas tau siv Shopify platform yog cov khw muag khoom zam Steve Madden, hom kev zoo nkauj Glossier, thiab chaw ua haujlwm thiab cov khoom siv hauv tsev muag khoom Staples.

Raws li Shopify, nws lub platform muaj zog tshaj 10% ntawm Asmeskas kev lag luam thiab tau ua tiav ntau dua li ib nrab trillion nyiaj hauv kev lag luam.