Kev xa khoom yog ob npaug ntawm Kev Pabcuam Tus Kheej Rau Ib Hnub Xa Khoom

Raws li nyob ze-real-time tus me nyuam khaws cov kev txaus siab ntawm cov khw muag khoom, tshwj xeeb tshaj yog tawm ntawm COVID kev yuav khoom nce hauv kev muag khoom hauv online, Nkoj tau ceeb toom rau kev lag luam tias kev xa khoom sai sai (sab hauv 15 feeb) yog qhov ua tsis ncaj ncees lawm. Nkoj, uas yog tus tswv ntawm Lub Hom Phiaj, tau siv dav thoob plaws Tebchaws Meskas rau tib hnub thiab hnub tom ntej xa khoom nrog ntau tus neeg muag khoom muab kev pabcuam hauv ob-teev lub qhov rais. Lub tuam txhab yog ob npaug ntawm nws cov kev coj ua tseem ceeb uas yog tus kheej kev yuav khoom thiab kev pabcuam zoo.

Kev xa khoom ib hnub yog ua nrog cov neeg siv khoom

Rina Hurst, tus thawj coj ua lag luam ntawm Shipt, qhia meej txog txoj hauv kev uas cov khw muag khoom yuav tsum tau noj thiab hais txog qhov no ntawm Shoptalk, qhov kev tshwm sim kev lag luam tsis ntev los no. Hurst tau hais tias kev xa khoom tib hnub yog thawj zaug pom tias yog qhov khoom kim heev ua ntej kis thoob qhov txhia chaw thiab tom qab ntawd dhau los ua qhov tseem ceeb thoob plaws kev sib kis. Nws tau hais tias, "Tam sim no peb tab tom pom tias tib hnub thiab hnub tom ntej xa khoom tau ua raws nrog cov neeg siv khoom."

Txawm li cas los xij, Hurst tau sib tham ntxiv tias thaum qhov sib txawv ntawm kev ceev tau hloov zuj zus nyob rau ob peb xyoos dhau los los ntawm lub lis piam mus rau hnub rau tib hnub, kev xa khoom ceev ceev tsis loj hlob ntawm tib tus nqi. Hurst hais tias "Tsuas yog 50% ntawm kev txiav txim tau thov xa tuaj hauv teev tom ntej," Hurst hais. Txawm tias muaj qee tus neeg koom nrog khoom noj khoom haus, feem ntau ntawm kev txiav txim tsis tau thov nyob rau hauv lub quarter-teev. Piv txwv li, 57% ntawm Winn Dixie xaj tso nrog Nkoj yog rau teev tom ntej.

Kev ceev tsis yog qhov kev txiav txim siab siab hauv kev xa khoom

Raws li kev tshawb fawb tsis ntev los no ntawm cov neeg siv khoom, ceev tus me nyuam nyob qib thib rau ntawm qhov tseem ceeb tshaj plaws rau kev xa khoom noj. Tus nqi qis los yog tsis muaj tus nqi xa khoom yog nyob rau thawj zaug, ua raws li tus nqi ntawm cov khoom thiab cov khoom muaj nyob.

Kev xa khoom tsis yog tsom rau nws cov kev siv zog ntawm cov qauv xa khoom sai sai tab sis xav txog tib hnub thiab hnub tom ntej xa khoom raws li qhov sib npaug ntawm qhov nrawm, zoo thiab tus nqi. Hurst tau hais tias, "Nws zoo li cov quav peb-legged thiab peb saib qhov sib npaug ntawm peb yam thiab nws yeej nyob ntawm tus neeg siv khoom uas tau txais kev pabcuam thiab qhov tseem ceeb tshaj plaws rau lawv."

Hurst tau tham txog tias Shipt cov neeg siv khoom feem ntau siv cov kev pabcuam los khaws cov pob tawb loj, tso ntau tshaj 20 xaj hauv ib xyoos, nrog rau qhov nruab nrab pob tawb ntawm $ 100 uas yog peb npaug ntawm cov kev pabcuam xa khoom sai. Hurst tau hais tias, "Peb tsuas yog tsis pom cov ntaub ntawv siv rau kev xa khoom sai sai hauv peb cov neeg siv khoom." Txawm hais tias qhov tseeb tias cov neeg siv khoom xav tau hauv kev lag luam hauv nroog, tshwj xeeb tshaj yog rau kev xa khoom noj, ua rau muaj kev nkag siab ntau dua vim tias kev ua lag luam yog denser, ultra-ceev kev pab cuam yog kim heev.

Kev xa khoom sai yog kim heev

Txawm hais tias muaj ntau qhov kev pib me me tau dhia mus rau ntawm lub bandwagon ntawm kev xa khoom sai thiab kev ruaj ntseg nyiaj txiag los txhawb qhov zoo li cov neeg siv khoom, feem ntau tau poob rau hauv lawv nraub qaum nrog cov nqi khiav lag luam ua rau cov qauv kev lag luam poob. Hauv thawj xya lub hlis ntawm 2021 cov tub ua lag luam tau nqis peev $ 10.1 nphom rau hauv cov tuam txhab muag khoom noj, piv nrog $ 7 nphom hauv tag nrho xyoo 2020. Jokr, lub khw muag khoom pib tsim hauv 2021, yog poob $159 ib qho kev txiav txim hauv New York City thiab lwm lub tuam txhab ua haujlwm xws li Fridge No More tau ntsib kev poob zoo sib xws. Ntau qhov kev pib ua lag luam hauv kev xa tawm tam sim yog ntsuas rov qab cov kev pabcuam lossis nce lub sijhawm xa khoom kom txo qis cov nqi khiav haujlwm siab.

Cov tuam txhab loj xws li DoorDash lossis Instacart tuaj yeem muaj sia nyob hauv qhov chaw ntawm kev xa khoom sai raws li kev lag luam ntawm cov nplai, tab sis txawm li ntawd los, Shipt tab tom siv txoj hauv kev sib txawv. Hurst tau hais tias, "Ntawm Shipt, peb xav ntau yam txog qhov zoo thiab qhov no yog qhov nruab nrab ntawm qhov sib npaug ntawm txhua qhov kev txiav txim siab peb ua. Qhov zoo yog peb cov kua ntses zais cia. " Tom qab qhov zoo, qhov tseem ceeb tshaj plaws rau cov neeg siv khoom yog qhov kev pabcuam ua tau raws li lub sijhawm khoom xa tuaj.

Cov neeg siv khoom feem ntau xaiv tib hnub hauv ib teev

Hais txog cov khoom tsis yog khoom noj khoom haus, kev xa khoom hauv qis dua 15 feeb tseem tsawg dua rau cov neeg siv khoom. Piv txwv li, raws li Nkoj, 76% ntawm Party City xa khoom xaj tau muab tso rau ntau tshaj peb hnub ua ntej txij li cov neeg siv khoom feem ntau npaj cov tog ua ntej. Hurst tau hais tias, "Qhov tseem ceeb tshaj plaws yog xa mus rau cov neeg siv khoom raws li lub sijhawm tau cog lus tseg thiab peb tsuas yog tsis pom kev loj hlob ntawm kev thov kev pabcuam rau kev xa khoom sai sai."

Dab tsi Shipt pom thiab hnov ​​los ntawm nws cov neeg siv khoom yog qhov kev pabcuam tus kheej yog qhov tseem ceeb rau cov neeg siv siab ntseeg. Nrog rau qhov kev tshaj tawm tshiab tshaj tawm cov khoom lag luam tshwj xeeb, Cov neeg siv khoom xa tuaj tuaj yeem xaiv tus neeg yuav khoom uas lawv xav siv raws li qhov nyiam. Hurst tau hais txog tus kheej zaj dab neeg txog nws tus neeg yuav khoom nyiam uas tau hu nws thaum cov mis nyuj ploj los ntawm cov npe khoom noj. "Nws yeej cawm tau ib hnub rau kuv thiab nws zoo heev uas muaj cov kev pabcuam ntawd." Kev xa khoom tus kheej feem ntau yuav pom cov kev hloov pauv uas tsim nyog 60% ntawm lub sijhawm thaum ntsib qhov xwm txheej tsis khoom. Qhov no ua rau cov neeg siv khoom zoo siab thiab txuag kev muag khoom rau tus neeg muag khoom. Qhov siab dawb-pob looj ntsej muag tus kheej kev pabcuam yog qhov tseem ceeb rau cov neeg siv khoom rov qab.

Nkoj yog betting rau tus kheej

Nrog ntau lub npe xa khoom thawb rau kev xa khoom nrawm nrawm, Shipt yog qhov kev twv txiaj loj ntawm tus kheej thiab kev pabcuam zoo ua tus thawj tsav tsheb rau kev ua tiav thiab cov neeg siv khoom ncaj ncees hauv qhov chaw yuav khoom ntawm tus kheej. Lub buzz nyob ib ncig ntawm kev lag luam yog super-ceev thiab "yuav tsum tau ceev" tab sis Shipt tsis betting rau qhov no rau lub sij hawm ntev cov neeg siv khoom txaus siab. Shipt tus kws tshaj lij hauv kev xa khoom thiab kev xa tawm kawg, nrog rau nws cov neeg siv khoom tawm tswv yim, tau qhia tias kev xa khoom rau tib hnub thiab xaj ua ntej yog qhov xav tau los txhawb kev lag luam niaj hnub no.