Cov khw muag khoom hauv Suav teb ceev ceev SHEIN tau dhau los ua "feem ntau rub tawm" app khw hauv Teb Chaws Asmeskas, raws li UBS Evidence Lab's Global App Monitor, nrog rau "kev tshawb nrhiav ntau tshaj-rau cov khw muag khoom hauv Asmeskas"
Founded hauv 2008, lub khw muag khoom online nkaus xwb ntawm cov khaub ncaws pheej yig, kev zoo nkauj, thiab cov khoom ua neej nyob tau dhau los ua qhov tshwm sim thoob ntiaj teb hauv lub hnub nyoog ntawm TikTok. SHEIN tau loj hlob los ntawm $ 15 nphom kev nqis peev hauv 2020 txog tam sim no muaj nqis txog $ 100 nphom hauv kev pab nyiaj tsis ntev los no, NWS reports.
Lub zog muaj zog nrog cov neeg siv khoom "piav ntau qhov kev nce nqi," UBS cov kws tshuaj ntsuam tau sau. "Cov ntaub ntawv tseem ua rau peb ntseeg SHEIN yog qhov kev hem thawj loj thiab nce ntxiv rau Asmeskas cov khw muag khoom tshwj xeeb" xws li American Eagle (AEO), Abercrombie & Fitch (ANF), Urban Outfitters (URBN), Victoria's Secret (VSCO), The Gap (GPS) "nrog rau Cov Khw Muag Khoom thiab Cov Muag Khoom Muag Khoom Muag."
Txawm hais tias tsis muaj lub network ntawm lub khw muag khoom lub cev, SHEIN yog lub npe thib 1 ntawm TikTok thiab tau ua pov thawj tias muaj kev vam meej loj ntawm Generation Z. Lub vev xaib e-lag luam tau yog qhov thib ob nyiam lub vev xaib rau kev yuav khoom ntawm cov hluas (tom qab Amazon) rau Ob xyoos dhau los, raws li Piper Sandler ib nrab xyoo Kev tshawb nrhiav Gen Z.
Tus neeg muag khoom lub zog nrog cov neeg siv khoom tsawg yog los ntawm kev siv cov kev tshaj tawm zoo tshaj li ntau ntawm nws cov neeg sib tw.
SHEIN's TikTok cov thwjtim tau nce 162% xyoo dhau los. Lub khw muag khoom muaj 1060% ntau cov thwjtim tshaj Macy's (M), raws li UBS Evidence Lab's TikTok Tracker, thiab qhov ntawd tau txhais ua 19% ntau Google nrhiav dua Macy lub Tsib Hlis.
Kev tshawb fawb UBS ntawm 7,500 cov neeg siv khoom hauv Asmeskas, UK, Lub Tebchaws Yelemees, Tuam Tshoj, Nyiv, South Africa, thiab Australia pom tias SHEIN cov neeg siv khoom nruab nrab yog poj niam, hluas, thiab cov nyiaj tau los qis dua. Cov neeg siv khoom ntawm qhov chaw nyiam yuav cov ris tsho hnav thiab ris tsho hauv qab / pw tsaug zog.
Qhov laj thawj tseem ceeb vim li cas Asmeskas cov neeg siv khoom yuav khoom SHEIN yog nws tus nqi pheej yig, daim ntawv ntsuam xyuas tau hais. Lub vev xaib thawb cov nyiaj cheb rau qhov txwv, muab blouses rau $ 2.90 lossis pajama teem rau tsawg dua $ 15. Lwm yam vim li cas cov neeg siv khoom raug kos rau ntawm qhov chaw, raws li kev soj ntsuam, yog nws "style uas haum rau kuv" thiab "ntawm cov qauv tsim."
SHEIN tau ua raws li kev nruj heev, cov ntaub ntawv-driven "ceev-fashion" qauv kev lag luam, uas tau ua rau lub hom lag luam nrov ntawm cov neeg siv khoom tus nqi tab sis kuj tau thuam thuam rau nws qhov kev nthuav dav ib puag ncig. Qhov ntawd ua rau muaj kev sib tw loj heev rau kev lag luam thawb mus rau kev ruaj khov thiab rau cov neeg sib tw.
"Peb txuas ntxiv ntseeg tias [tus neeg muag khoom tshwj xeeb] cov nqi khoom lag luam yuav nyob rau hauv siab," UBS cov kws tshuaj ntsuam tau sau, hais txog kev nce nqi, kev xav hauv kev lag luam, thiab kev muag khoom qeeb. "SHEIN sawv cev rau lwm qhov tsis txaus siab rau lub taub hau tsis zoo cuam tshuam cov nyiaj tau los rau cov tuam txhab Softlines pej xeem, hauv peb qhov kev xav."
Dani Romero yog tus sau xov xwm rau Yahoo Nyiaj Txiag. Ua raws nws ntawm Twitter @daniromerotv
Nyeem cov xov xwm tshiab nyiaj txiag thiab lag luam los ntawm Yahoo Finance
Rub tawm Yahoo Nyiaj Txiag app rau Kua or Android
Ua raws li Yahoo Finance Twitter, Facebook, Instagram, Flipboard, LinkedIn, Thiab YouTube
Tau qhov twg los: https://finance.yahoo.com/news/shein-chinese-fast-fashion-182001802.html