Shake Shack Founder Danny Meyer nqis peev $ 10 lab txhawm rau txhawm rau txhawm rau Chip City Cookies 'National Expansion

New York-based ncuav qab zib thiab kas fes saw Chip City, uas tau pib ze li tsib xyoos dhau los los ntawm ob tug phooj ywg thaum yau Peter Phillips thiab Teddy Gailas los muab kev noj qab haus huv, noj qab haus huv, npaj yuav nthuav dav tshaj nws lub hauv paus chaw haujlwm hauv Northeastern US, nrog ntau tshaj 20 lub khw. xav tias yuav qhib rau xyoo 2023.

Txoj kev npaj rollout yuav tau txais kev txhawb nqa los ntawm tus tsim ntawm lub tsev noj mov ceev xws li Shake ShackSHAK
, Danny Meyer, uas tsis ntev los no tau nqis peev $ 10 lab hauv lub tuam txhab ncuav qab zib los ntawm Enlightened Hospitality Investments (EHI), cov peev nyiaj loj hlob cuam tshuam nrog nws Union Square Hospitality Group (USHGUSHG
).

EHI yuav muab Chip City cov kws tshaj lij thoob plaws hauv kev lag luam muag khoom thiab kev tos txais qhua, nrog rau cov tswv yim thiab kev coj ua haujlwm hauv kev koom tes nrog USHG, uas ua haujlwm hauv khw noj mov, suav nrog Union Square Cafe, raws li kev tshaj tawm.

"Ntawm EHI, peb ib txwm nrhiav kev lag luam uas tau tsim cov khoom tsim nyog thiab tau txais cov pab pawg zoo li nram qab no. Chip City txheeb xyuas ob lub thawv ntawd hauv txoj hauv kev tseem ceeb, "Meyer tau hais. "Tshaj li kev hlub lawv cov ncuav qab zib uas tsis tuaj yeem tiv taus, peb muaj kev qhuas loj heev rau pawg thawj coj ntawm lub hom phiaj ntawm Chip City. Peb cov kab lis kev cai tau sib koom ua ke, thiab qhov ntawd yuav ua rau nws lom zem thiab txhawb nqa los ntawm kev sib pauv kev kawm thiab kev paub dhau los raws li lub tuam txhab txuas ntxiv zoo siab rau cov zej zog tshiab nrog nws cov ncuav qab zib. "

Self-Ownership Ntawm Supply Chain & Production

Thoob plaws nws 14 qhov chaw hauv Manhattan, Queens, thiab Brooklyn, Chip City tam sim no muaj 18 qhov sib txawv ntawm cov khoom qab zib classic uas tau hloov pauv txhua lub lim tiam, suav nrog chocolate chip, txiv laum huab xeeb & Jelly, s'mores, ntxiv rau kev pabcuam Joe Coffee - lwm qhov. USHG's portfolio tuam txhab, Phillips tsis ntev los no tau hais rau kuv thaum muaj kev sib tham tshwj xeeb.

Lub tuam txhab muaj peev xwm tswj tau qhov zoo thiab tshiab ntawm nws cov khoom tsis tu ncua txij li lub khob noom cookie tau npaj khov ntawm 18,000-square-foot cog hauv College Point, Queens, ua ntej xa mus rau txhua lub khw muag khoom thiab ci tshiab. Phillips tau hais tias "Peb siv sijhawm ntau los tsim peb lub chaw ua haujlwm zoo, thiab peb ua txhua yam ntawm peb tus kheej tsim," Phillips hais.

Nrog rau cov nyiaj tau los tshiab, Chip City tseem yuav tsim cov chaw tsim khoom tshiab hauv Florida raws li nws tab tom npaj rau cov khw muag khoom tshiab hauv cheeb tsam, ntxiv rau cov khw muag khoom qhib thoob plaws Boston, Connecticut thiab DC cheeb tsam. Cov khw no yuav txuas ntxiv suav rau feem ntau ntawm Chip City cov nyiaj tau los, nrog thaj tsam 30% ntawm kev muag khoom los ntawm cov neeg siv khoom ncaj qha thiab Uber Eats.

Phillips tau hais tias "Peb muab peb cov khoom tso rau hauv lub hnab airtight [rau shipping] tam sim ntawd tom qab peb ci lawv, thiab pab khaws cia lawv cov freshness zoo heev," Phillips tau hais, ntxiv tias EHI yuav muaj peev xwm pab tau rau kev sib tham txog kev xauj tsev muag khoom zoo li Chip City nthuav dav.

Cov ncuav qab zib qeb tau loj hlob sai hauv Asmeskas nrog kev muag tag nrho $ 11.68 nphom hauv 2021, raws li Mordor Txoj Kev Txawj Ntse. Nws tau kwv yees tias yuav tso npe rau 3.38% CAGR thaum lub sijhawm kwv yees xyoo 2022-2027, txhawb nqa los ntawm ib pawg ntawm cov npe tshiab xws li Mmmly, Maxine's Heavenly, thiab Xeem Crumb.

Txawm li cas los xij, kev nkag mus rau cov khw muag khoom yuav tsis nyob ntawm Chip City cov txheej txheem ze ze, sau tseg Phillips. "Nws yog hom kev lag luam sib txawv," nws hais. "Peb tsuas yog xav ua kom tsim cov khoom lag luam zoo tshaj plaws thiab kev paub dhau los, thiab txuas ntxiv tsim lub sijhawm rau peb cov neeg siv khoom thiab cov neeg ua haujlwm."