Tus Kheej Nyiaj Txiag yog Nws Lub Npe Nruab Nrab

Serial tsev noj mov ua lag luam Danny Omari, uas khiav Café Bari rau nees nkaum xyoo nyob rau hauv SoHo nyob rau hauv New York City mus txog rau 2014 nrog nws txiv, thiab ces co-founded Baked los ntawm Melissa nrog Melissa Ben-Ishay, kuj nyob rau hauv New York City, uas tau loj hlob mus rau 14. Cov khw muag khoom noj khoom haus thiab tsom mus rau cov khoom qab zib noj qab haus huv, tau qhia txog lub tswv yim tshiab ntawm lub tsev noj mov, Happea's.

Tab sis lub sijhawm no nws nyob hauv cheeb tsam Miami, tsis yog New York. Omari qhov kev lag luam tshiab tshaj plaws, tau tsim tawm xyoo 2020, tab tom qhib ob lub Happea hauv Brickell, ib cheeb tsam hauv Miami thiab chav ua noj dab nyob hauv Aventura, sab nraum nws, uas yog cov chaw noj mov.

Vim li cas cog raws li cog? Omari tab tom npaj zaub mov noj hauv tsev rau nws thiab nws tus poj niam thiab nyiam cov txiaj ntsig zoo rau nws. "Koj lub siab yog ntse dua, koj tsaug zog zoo dua, koj zoo dua, thiab cov khoom xyaw zoo dua," nws exuded. Nws muaj hnub nyoog 41 xyoo, yug hauv Ixayees thiab loj hlob ntawm Long Island.

Thawj Happea's hauv Brickell muaj kev noj mov sai sai thiab tau txais txog 35% ntawm nws cov lag luam los ntawm kev xa khoom tawm. Qhov thib ob Happea's yog chav ua noj dab, qhov twg nws nruj me ntsis tuaj tos thiab xa khoom.

Ib tus neeg ua lag luam serial tau qhib Happea's, ob lub tsev noj mov cog qoob loo hauv thaj chaw Miami, thiab cia siab tias qhov kev sib txuas txuas ntxiv yog li nws tuaj yeem nthuav dav mus rau New York thiab Los Angeles.

Rau Omari, kev noj zaub mov zoo yog yav tom ntej. "Thaum koj nkag mus rau Cov Khoom Noj Tag Nrho, cov khoom noj siv mis tau raug coj los ntawm ntau cov khoom siv cog qoob loo," nws tau sau tseg, ua pov thawj tias kev paub txog nws nce zuj zus.

Tsis zoo li feem ntau cov lag luam uas tso siab rau cov tub ua lag luam thiab cov nyiaj ntiag tug ntiag tug, Omari, thiab tus khub Ben-Ishay ntawm Baked By Melissa, feem ntau nyob ntawm tus kheej nyiaj txiag. Qhov ntawd ua rau lawv tswj tau ntau dua.

Txij li thaum nws thawj zaug Baked los ntawm Melissa qhib rau hauv lub qhov rais ntawm Café Bari, uas nws tsev neeg muaj, nrog kev npaj ntawm nws chav ua noj hauv qab, nws tsis tas yuav them nqi xauj tsev thaum pib. Nws hais ntxiv tias muaj tsib tus neeg koom tes thaum pib, txhua tus muaj kev txawj ntse, thiab qhov ntawd yog lawv "cov ntses zais cia."

"Peb dov cov txiaj ntsig rov qab rau hauv lub tuam txhab thiab qhib lub khw thib ob. Tom qab ntawd thaum ob lub khw muag khoom tau txais txiaj ntsig, peb dov cov txiaj ntsig rov qab thiab tom qab ntawd peb muaj peb lub khw, thiab lwm yam, "nws hais. Nws xaus lus tias nws thiab nws cov neeg koom tes muaj hmoo tias "kev lag luam loj hlob thiab peb muaj peev xwm txhawb nqa peb tus kheej txoj kev loj hlob, los ntawm thawj lub qhov rais Soho mus rau 14 lub khw."

Ntawm Happea's, Omari tau dhau los ua tus tsim daim ntawv qhia. Nws tsim nws cov ntawv qhia zaub mov, uas tshwj xeeb hauv cov tais diav xws li broccoli burgers, nqaij nyuj shredded, uas yog jackfruit tiag tiag, thiab ib tug nyuj "kub" qhwv, uas yog taum tiag tiag. Nws kuj muaj smoothies, zaub nyoos, kua txiv hmab txiv ntoo tshiab, hummus thiab "bacon," uas muaj radishes.

Nws lub hom phiaj cov neeg tuaj saib, nws hais tias, yog cov neeg ntawm txhua lub hnub nyoog uas "nrhiav noj zaub mov noj qab haus huv tab sis xav kom nws xav tau."

Nws pom ib txoj kab uas txuas nws lub tsev noj mov tshiab rau ib qho ntawm nws thawj lub tswv yim. "Baked By Melissa muab ib kab ntawm cov khoom vegan thiab Happea's pab oat-based ice cream yog li ob qho chaw tuaj yeem saib xyuas koj cov hniav qab zib, "nws tau sau tseg.

Txhawm rau ua kom nws cov neeg siv khoom txaus siab, Happea muab burgers, tab sis tsis yog cov nqaij ntau yam. Nws burgers tuaj nyob rau hauv ob variations: ib tug blend ntawm Impossible burger, thiab lwm yam uas muaj kale, navy taum, thiab broccoli blended rau hauv patty.

Yelp tawm tswv yim los ntawm nws cov qhua feem ntau yog qhov zoo. Is Nrias teb los ntawm Miami tau sau tias nws tau sim qee yam sib txawv txhua zaus nws noj hmo ntawm Happea's, thiab "cov tais diav zoo kawg, cov ntaub qhwv yog qhov zoo, thiab cov txiaj ntsig zoo tom qab kev tawm dag zog. Txhua yam tshiab thiab qab qab noj qab nyob zoo. "

Ashley, kuj los ntawm Miami, ntxiv tias "qhov no yog qhov chaw zoo li qub. Zoo rau noj su thiab ntsib phooj ywg, nrog ntau lub rooj zaum sab hauv. "

Tom ntej no, Omari tab tom nrhiav qhib qhov thib peb Happea's hauv Wynwood seem ntawm Miami, uas nws piv rau SoHo hauv New York City thaum ntxov 1990's. Thiab tom qab ntawd nws yuav nyiam qhib ib qho hauv New York City thiab tom qab ntawd Los Angeles.

Tsuav yog "kev lag luam txuas ntxiv mus ntxiv, thiab cov neeg siv khoom txuas ntxiv tau txais kev kawm txog cov khoom noj cog qoob loo," nws hais tias, kev loj hlob yuav tsum txuas ntxiv mus.

Tau qhov twg los: https://www.forbes.com/sites/garystern/2023/02/07/serial-entrepreneur-danny-omari-opens-happeas-in-miami-self-financing-is-his-middle-name/