Saks Tawm 5th Broadens Nws Cov Kev Muag Khoom Rov Qab Nrog Xauv Lub Runway Partnership

Saks Off 5th thiab Rent The Runway hnub no tau tshaj tawm txoj kev koom tes uas yuav pab ob lub tuam txhab peev nyiaj ntawm qhov kev thov loj hlob rau cov khaub ncaws tsim khoom siv thib ob.

SaksOFF5th.com, lub vev xaib e-lag luam ntawm cov khw muag khoom tsis muaj nqi, tam sim no muab cov khaub ncaws hnav yav dhau los thiab yav dhau los-qis los ntawm Rent the Runway, lub tuam txhab uas pioneered rov siv zam nrog nws cov khaub ncaws xauj tsev thiab cov qauv ua npe.

Ob lub tuam txhab hu ua kev sib koom tes yog qhov yeej-yeej uas yuav pab lawv nyiam thiab koom nrog cov neeg siv khoom tshiab.

Paige Thomas, Thawj Tswj Hwm thiab CEO ntawm Saks Off 5th hais tias "Peb xav tias muaj lub sijhawm tsis txaus ntseeg los nthuav peb cov khoom kim heev los ntawm tus tswv ua ntej."

Rent the Runway thiab Saks Off 5th, Thomas tau hais hauv kev xam phaj, muaj "tus neeg siv khoom sib koom uas muaj kev sib raug zoo tiag tiag rau cov khoom tsim khoom." Kev sib koom tes tsis tsuas yog tso cai rau Saks Off 5th nthuav dav ntawm nws cov npe uas twb muaj lawm, tab sis muab nws cov neeg siv khoom nkag mus rau cov hom tshiab nqa los ntawm Rent the Runway.

Qee lub npe tsis tau nqa los ntawm Saks Off 5th uas Rent the Runway deal muab kev nkag mus rau suav nrog BA$SH, Thakoon Collective, Marissa Webb, Prabal Garung, thiab Adam Lippes Collective. Nws tseem yuav nthuav dav cov khoom muag Saks Off 5th tuaj yeem muab los ntawm nws cov npe tam sim no, suav nrog Cov Khoom Siv, Tanya Taylor, thiab Derek Lam 10 Crosby.

Rau Rent the Runway, kev sib koom tes yog ib txoj hauv kev nthuav dav nws cov neeg siv khoom muaj peev xwm thiab muab cov neeg siv khoom tshiab txoj hauv kev yooj yim kom paub txog qhov zoo ntawm nws cov khoom tsim khoom, hais tias Jennifer Hyman, CEO thiab Co-founder, Rent the Runway.

"Peb saib qhov kev koom tes no yog ib feem ntawm lub tswv yim zoo uas peb muaj uas yog tsom mus rau ib qho ntawm cov kev lag luam loj hlob sai tshaj plaws, uas yog siv los yog muag dua - ib qho kev lag luam uas peb tau pab tsim," Hyman hais hauv kev xam phaj.

Xauj Lub Runway tau nthuav dav nws cov tswv yim muag khoom thaum lub sijhawm Covid-19 kis thoob qhov txhia chaw, Hyman tau hais.

Nws tau hais tias "Xaiv Runway yog ib qho ntawm cov khw muag khoom tsawg heev uas tuaj yeem muab muag rov qab ntawm qhov ntsuas, ob qho tib si rau peb cov neeg siv khoom hauv zej zog thiab rau lwm cov khw muag khoom uas tab tom nrhiav kom muaj txiaj ntsig ntawm kev loj hlob ntawm kev lag luam rov qab," nws hais.

Xauj lub Runway, Hyman tau hais tias, cov khoom lag luam los ntawm 800-ntxiv rau tus tsim qauv. Nws yuav muab cov khaub ncaws hnav hauv txhua qhov loj me, thiab xaj ntau pua chav ntawm ib qho SKU tshwj xeeb, tsis zoo li lwm lub khw muag khoom uas tau txais lawv cov khoom muag los ntawm cov neeg siv khoom. ua qhov kev paub ntawm kev nrhiav qhov loj lossis cov khoom zoo li cov khoom muaj nqis yos hav zoov.

"Thaum koj mus yuav khoom muag ntawm peb lub platform nws zoo nkaus li zoo li kev lag luam khoom kim heev, vim tias peb muaj qhov tob thiab dav ntawm cov khoom muag, uas peb xaiv tiag tiag. Yog li peb tswj xyuas cov khoom muag dab tsi ntawm peb lub platform, "nws hais.

Saks Off 5th yog qhov zoo rau Rent the Runway resales, Hyman hais. “Lawv muaj qhov chaw xav tau tiag tiag. Cov khaub ncaws yog nthuav tawm nyob rau hauv ib txoj kev high-end. Nws yog qhov tseeb tias cov neeg siv khoom lag luam ntawm Saks Off 5th vim tias nws tau xaiv qhov ntse, thiab nws tsis tas yuav tau txais kev pom zoo xwb. "

Kev tshawb fawb tsis ntev los no ntawm Saks Off 5th cov neeg siv khoom tau pom tias ntau dua 70% yav dhau los tau yuav khaub ncaws, khau, lossis khoom siv ua ntej. Tsis tas li ntawd, 80% ntawm cov neeg siv khoom tau hais tias lawv yuav zoo siab tos txais lub sijhawm los yuav khoom ua ntej los ntawm Saks Off Fifth.

Lub Saks Off 5th lub vev xaib muaj cov khoom ua ntej uas hais txog qhov Rent the Runway muab. Tag nrho cov khoom hnav ua ntej los ntawm Rent the Runway tau raug ntsuas nyob rau hauv qhov zoo heev los ntawm Rent the Runway thiab yuav raug txheeb xyuas ntawm qhov chaw los ntawm ib qho tshwj xeeb Rent the Runway paib.

Kev koom tes yuav tso cai rau cov neeg siv khoom kom tau txais cov qauv tsim ua ntej los ntawm Rent the Runway kom txog li 85% tawm, raws li Saks Off 5th.

Saks Off 5th yav dhau los tau nkag mus rau qhov chaw muag khoom hauv xyoo 2020 thaum nws koom tes nrog LXR los muag cov hnab vintage ua ntej hauv nws lub khw thiab hauv online. Thomas tau hais tias "Qhov ntawd tau ua tiav rau peb ob peb xyoos dhau los thiab peb txuas ntxiv nthuav kev koom tes," Thomas hais. Saks Off 5th vam tias yuav ntxiv kev sib koom ua lag luam ntxiv rau yav tom ntej, nws hais.

Tau qhov twg los: https://www.forbes.com/sites/joanverdon/2022/07/28/saks-off-fifth-broadens-its-resale-offerings-with-rent-the-runway-partnership/