Saks Fifth Avenue Survey pom cov neeg yuav khoom txaus siab siv lub caij so so

Saks Fifth Avenue daim ntawv qhia hnub so khoom plig qhia txog ib pawg neeg hnav khaub ncaws yav tsaus ntuj thiab tog zoo li nws yog 2019. Tus neeg muag khoom ntseeg tias qhov no yog qhov sawv cev ncaj ncees ntawm nws cov neeg siv khoom, ua tsaug rau kev soj ntsuam ntawm 2,400 cov neeg siv khoom uas tau qhia lawv cov kev xav txog kev yuav khoom rau lub caij so. .

Emily Essner, Tus Thawj Saib Xyuas Kev Lag Luam ntawm Saks tau hais tias "Peb tau ua qhov kev tshawb fawb, uas peb ua ntau zaus hauv ib xyoos yog li peb tuaj yeem nkag siab tiag tiag tias muaj dab tsi tshwm sim nrog cov neeg siv khoom kim heev," said Emily Essner, Chief Marketing Officer ntawm Saks. “Ntau yam nthuav tawm los ntawm nws thaum peb npaj rau hnub so. Ib qho ntawm cov khoom uas peb zoo siab heev pom, yog tias 76% ntawm cov neeg yuav khoom tau hais tias lawv npaj yuav siv tib yam lossis ntau dua li lawv tau ua lub caij so kawg. "

Kev muag khoom thaum hnub so yuav tsum loj hlob ntawm 4% thiab 6% hauv 2022, raws li Deloitte, uas kwv yees kev muag khoom e-lag luam yuav loj hlob los ntawm 12.8% mus rau 14.3%, xyoo dhau los, thaum lub caij so 2022-2023. Kev muag khoom e-lag luam hnub so tau pom los ntawm $ 260 billion thiab $ 264 billion lub caij no, Deloitte tau hais.

"Zoo meej, muaj ntau yam tshwm sim nrog kev lag luam, tab sis txawm tias nyob hauv ib puag ncig kev lag luam nyuaj, nrog pab pawg khoom kim heev no, peb tau pom ntau lub zog txuas ntxiv," Essner hais. "Lwm yam uas peb tau pom tias kuv xav tias muaj txiaj ntsig zoo rau peb txoj kev lag luam yog, muaj kev txaus siab ntau rau kev hnav khaub ncaws."

Muab ob npaug rau tus naj npawb ntawm cov neeg xyoo tas los hais tias lawv hnav khaub ncaws, hnav rau lub cuaj xyoo no. Essner tau hais tias "Muaj kev txaus siab mus rau lub sijhawm loj," "Yog li, thaum peb xav txog hnub so khoom plig thiab khoom plig tag nrho, peb kuj muaj cov neeg tau npaj rau hnub so, yog li muaj zog ntau nyob ntawd."

Kev tshawb fawb pom tau tias muaj kev txaus siab rau cov khaub ncaws, uas yog ib qho khoom plig zoo tshaj plaws rau ob qho tib si tau txais thiab muab. Essner tau hais tias "Thaum qhov no yog ib puag ncig kev lag luam sib txawv, peb txaus siab tiag tiag rau qhov peb pom nrog cov neeg siv khoom kim heev," Essner tau hais. "Peb xav tias qhov no feem ntau sawv cev ntawm cov neeg siv khoom kim heev."

Dab tsi yuav tsis zoo rau cov khw muag khoom: cov neeg siv khoom kim heev tab tom npaj yuav khoom tom qab lawv tau ua xyoo tas los. Essner tau hais tias "Nws yuav tsis yog qhov xav tsis thoob thaum koj xav txog cov khoom siv lub suab nrov thiab cov teeb meem uas tau tshwm sim xyoo tas los thiab loj tseem tsis tau daws," Essner tau hais. “Peb pom hnub so thawb rov qab me ntsis ntxiv. Peb nyob nraum yeej pom ntau txaus siab rau so, thiab pent-up thov. Txawm tias xyoo tas los, thiab hom nyob ntawm seb koj nyob qhov twg thiab qhov kev hloov pauv ntawm kev sib kis, kev ua koob tsheej feem ntau muaj suab nrov. Tseem muaj ntau ua rau lub sij hawm poob.

"Cov xov xwm zoo los ntawm peb cov ntsiab lus zoo, yog thaum cov neeg siv khoom kim heev tab tom npaj mus ncig, lawv feem ntau yuav khoom rau qhov kev mus txawv tebchaws xws li swimsuits thiab khaub ncaws uas tsim nyog. Peb zoo siab rau ob qho tib si, tab sis peb yeej pom kev txaus siab los ntawm ob tog, "Essner tau hais.

Cov kev pabcuam tseem ceeb heev rau cov neeg siv khoom kim heev, thiab Saks muab kev xa khoom dawb thiab xa rov qab dawb nrog rau yuav hauv online, tuaj tos hauv khw. "Peb tab tom ua kom zoo dua qhov kev sib raug zoo uas peb muaj nrog cov neeg siv khoom thiab cov khw muag khoom Saks Fifth Avenue. Thaum peb los ze rau hnub so, qhov ntawd tseem ceeb heev. Peb tab tom ua tib hnub xa khoom hauv Manhattan. "

Saks tseem tab tom nthuav tawm cov kev paub dhau los, daim pib loj, nyiaj-tsis tuaj yeem-yuav kev paub. "Txawm hais tias zaum ntawm peb lub hnub so iconic qhov rai nthuav tawm lossis muaj kev mus ncig ua lag luam ib leeg nrog peb tus thawj coj zam, Roopal Patel, peb muaj cov khoom lag luam zoo heev uas cov neeg siv khoom tuaj yeem yuav thiab lawv kuj tau txais txiaj ntsig peb lub hauv paus, uas txhawb kev mob hlwb thoob plaws hauv zej zog. hauv Asmeskas, ”Essner hais.

Essner tau hais tias "Peb kuj tau muab daim ntawv qhia hnub tuaj rau cov khoom zoo nkauj rau txhua hnub ua ntej Christmas thaum Lub Kaum Ob Hlis," Essner tau hais. "Cov khoom plig zoo nkauj yeej ib txwm yog ib feem ntawm peb qhov khoom plig."

Kev luam ntawv tseem yog ib feem ntawm kev lag luam tag nrho. Saks 'catalog tau xa tawm lub hli tas los. Kuj tseem muaj phau ntawv qhia khoom plig rau hnub so hauv online "uas muaj cov khoom plig zoo tshaj plaws ntawm hnub so khoom plig, nrog rau peb txoj kev yuav khoom nyob, Saks Live, thiab los ntawm cov khoom muaj txiaj ntsig zoo heev ntawm cov xwm txheej muaj uas qhia txog kev xaiv khoom plig zoo heev."

Saks Live nyob ntawm Saks.com thiab tau tsim thev naus laus zis los ua kom tau raws li cov neeg siv khoom xav tau tam sim ntawd, cia lawv koom nrog cov neeg tshaj tawm thaum mus yuav khoom thiab ntsib cov xwm txheej hauv tandem.

Essner tau hais tias "Nws yog lub sijhawm zoo rau peb cov neeg siv khoom thiab cov neeg saib ntawm peb lub vev xaib kom muaj peev xwm ntsib cov xwm txheej uas tau tsim tiag tiag rau txhua yam kev nyiam," Essner tau hais. “Cov xwm txheej no yog super-immersive thiab sib tham sib. Peb yuav muaj txhua yam los ntawm tus neeg muaj kev cuam tshuam zoo heev tham txog qhov ua rau nws zoo siab txog kev muab khoom plig rau lub caij no los teeb tsa lub rooj Thanksgiving zoo nkauj, thiab rau. Nws yog programming robust. Peb tab tom khiav kaum ob ntawm tam sim no thiab hnub so nrog txhua yam kev nyiam sib txawv, yog li muaj qee yam rau txhua tus. "

Saks tau txuas ntxiv nws cov streaming nyob rau hauv lub "phygital" realm, lub ntsiab lus, nws yog siv streaming los muab cov neeg saib nkag mus rau cov kev paub tshwj xeeb ntawm tus kheej ntawm Saks Live. "Piv txwv li, peb qhov kev paub txog kev lag luam pop-up thawj zaug hauv Aspen tau nthuav tawm Saks Live [ntu] nrog tus tsim thiab tus tsim ntawm Lub Caij Ntuj Sov Fridays, Marianna Hewitt, los muab cov neeg saib hauv qab-tus-ces saib ntawm Saks Aspen Pop- Up thiab nws sab saum toj mus txawv tebchaws xaiv los ntawm pop-up cov khoom lag luam assortment.

Essner tau hais tias "Peb tau pom ntau lub zog ntawm kev yuav tus kheej thiab khoom plig, txawm tias muaj kev sib kis loj zuj zus tuaj thiab cov neeg siv khoom hloov pauv," Essner tau hais. "Peb xav tias zoo heev los ua kom zoo dua ntawm cov neeg siv khoom, txawm tias nws tsom mus rau qhov khoom plig lossis tsom mus rau ib yam dab tsi ntxiv uas nws xav tau hnav khaub ncaws."