Kev ua si ntawm Airstream Hoobkas hauv Jackson Center, Ohio.
Airstream
Cov neeg ua si lom zem-tsheb tuam tau nyiam cov ntaub ntawv kaum xyoo ntawm kev muag khoom tom qab Kev Txom Nyem Loj, nrog rau kev lag luam qhov kev lag luam tsis tau pom dua lub sij hawm tawg ua ke nrog kev nthuav dav ntawm cov neeg Amelikas hauv cov pej xeem loj, lub sijhawm ntawm cov roj av pheej yig, thiab ib qho uas pom cov nyiaj laus loj heev los ntawm cov thawj coj ntawm lub tuam txhab. tus me nyuam boom, nrog rau lwm yam zoo.
Tom qab ntawd, thaum muaj kev sib kis thoob plaws xyoo 2020, RV kev muag khoom tau nce mus rau qib siab dua, ua rau cov neeg siv khoom txaus siab rau "kev sib txawv hauv zej zog," kev ywj pheej ntau tau txais los ntawm lub cev tsis muaj zog los ntawm lawv qhov chaw ua haujlwm, thiab cov nyiaj ntxiv uas pom nws txoj hauv kev mus rau Cov neeg Amelikas cov nyiaj hauv tuam txhab nyiaj vim yog tsoomfwv-tsoomfwv loj.
Tam sim no cov neeg tsim khoom RV ntsib qhov tsis paub meej txog yav tom ntej, ib qho chaw muag khoom tau nqis los ntawm Covid-era peaks tab sis thaj chaw uas tseem tso cai rau qee qhov kev cia siab txawm tias muaj kev lag luam macroeconomic tiam sis zoo li foreboding.
"Nyob rau hauv 19 RV qhia peb twb tau koom nrog txij thaum pib ntawm lub xyoo, kev tuaj koom muaj zog heev," Jon Ferrando, tus thawj coj ntawm Blue Compass RV khw muag khoom saw, lub teb chaws tus thib ob loj tshaj plaws, hais rau kuv. "Peb kuj muaj kev muag khoom muaj zog ntawm Tampa yeeb yam, peb qhov thib ob siab tshaj plaws ntawm txhua lub sijhawm" ntawm kev lag luam iconic Florida RV SuperShow thaum Lub Ib Hlis. "Txhua yam qhia tau hais tias kev khiav tsheb tau muaj zog heev, uas yog ib qho kev qhia ntxov ntxov ntawm qhov zoo."
Huw Bower, tus thawj tswj hwm ntawm Winnebago RV hom, tau pom zoo tias "kev xav tau muag khoom ntawm qee qhov kev ua yeeb yam thaum ntxov tau zoo ib yam nrog rau xyoo tas los, thiab lwm tus tau qis dua qhov ntawd."
Bower tau hais rau kuv tias "covid ntsoog tiag tiag yog qhov muaj txiaj ntsig zoo rau kev lag luam, thiab tam sim no peb rov qab mus rau ntau qhov qub." Tab sis ntawm cov yam tseem ceeb uas nws ntseeg tias yuav pab kev lag luam txaus siab rau qhov kev xav tau tshiab yog tias "cov neeg uas yuav ib yam dab tsi muaj nyob rau lub sijhawm Covd yuav pib tam sim no mus kav khw rau lub tsheb uas yog rau lawv, thiab cov nqi-point innovation yuav pab txhawb peb thiab."
RV muag hauv Teb Chaws Asmeskas tau nce siab nyob rau xyoo 2020 thiab sau cov qib hauv xyoo 2021, tsis muaj ntau tshaj li 600,000 cov khoom xa tawm ob xyoos dhau los, nce 19% tshaj li cov ntaub ntawv dhau los ntawm 505,000 muag hauv 2017. Thawj ib nrab ntawm 2022 tau cog lus zoo ib yam. Tom qab ntawd cov khoom lag luam macroeconomic pib nyuaj, suav nrog cov paj laum uas cuam tshuam rau kev yuav nyiaj txiag, sau cov neeg siv khoom-tus nqi nce nqi, thiab cov nqi roj av ntau dua.
Ferrando tau sau tseg tias "Kev ntseeg siab ntawm cov neeg siv khoom sib raug zoo nrog RV muag, thiab [qhov kev ntsuas] tau mus txog 40-xyoo qis hauv Lub Rau Hli," Ferrando tau sau tseg. "Kev poob qis hauv kev muag khoom xyoo tas los yog qhov tseem ceeb hauv ib nrab thib ob. Peb muaj lub sijhawm muag khoom zoo kom txog thaum cov khoom lag luam macro ntes tau. "
Txhua tus tau hais, RV cov khoom lag luam wholesale xyoo tas los tau nce txog li 495,300 units, lossis qis dua li 17% ntawm 2021 cov ntaub ntawv. Rau lub xyoo no, RV Kev Lag Luam Association tau kwv yees US cov lag luam wholesale muag ntawm 379,000 mus rau 404,000 units, nrog rau feem ntau yuav xaus rau xyoo tas los ntawm 392,500. Qhov ntawd yuav sawv cev rau 21% poob los ntawm 2022 thiab yuav los ze rau qhov sib piv rau 2019 tag nrho ntawm 406,000 units. Lub koom haum tau kwv yees qhov kev thim rov qab txuas ntxiv hauv RV xa khoom mus txog thawj ib nrab ntawm lub xyoo no vim tias kev lag luam poob qis tab sis pib rov qab los nyob rau ib nrab xyoo 2023.
Bower tau hais tias ib qho ntawm lub zog muaj zog ntawm RV kev lag luam los ntawm kev lag luam tom qab kev lag luam yog tias "peb tau tsim kho tshiab nyob ib puag ncig tus nqi. Peb tau ceev nrooj rau kev tsim kho tshiab ntawm tus nqi thiab peb tau ua tib zoo khi rau cov neeg siv khoom xav tau ntawm tus nqi. Peb yuav pom kev lag luam txuas ntxiv tsim kho tshiab nrog tus nqi tshiab thiab nyiam cov neeg siv khoom tshiab rau txoj kev ua neej. "
RV Industry Association Thawj Tswj Hwm thiab CEO Craig Kirby tau hais hauv tsab xov xwm tsis ntev los no, "Kev noj qab haus huv mus sij hawm ntev ntawm kev lag luam tseem muaj zog ua tsaug rau cov tub ntxhais hluas thiab ntau tus neeg yuav khoom uas tau nkag mus rau RV txoj kev ua neej nyob rau ob peb xyoos dhau los."
Ferrando tau pom zoo tias, thaum "cov pej xeem hauv qab no muaj zog rau RVs, cov neeg siv khoom siv sijhawm ntau dua thiab ua haujlwm los ntawm cov peev txheej them taus, tshwj xeeb tshaj yog nrog cov paj laum siab. Lawv tab tom ua haujlwm dhau qhov lawv xav ua. "
Tau qhov twg los: https://www.forbes.com/sites/dalebuss/2023/01/31/rv-makers-enjoyed-pandemic-boom-but-would-settle-for-pre-2020-sales/