Kev pib zam kev sib koom ua ke tsim los ntawm tus neeg hu nkauj thiab ua yeeb yam Ciara, NFL quarterback Russell Wilson thiab qub Lululemon CEO Christine Day tab tom npaj qhib nws thawj lub khw cib-thiab-mortar.
Lub Tsev ntawm LR&C, uas tau tshaj tawm online hauv 2020, yuav qhib qhov pop-up nyob ze nws lub tsev hauv paus hauv Seattle thaum ntxov Lub Ob Hlis, Hnub tau hais hauv kev xam phaj, nrog rau kev xaiv los ntawm peb hom: Wilson's Good Man Brand, LITA los ntawm Ciara thiab Tib Neeg Lub Tebchaws. , ib daim ntawv lo rau khaub ncaws nrog poj niam txiv neej.
Cov hom lag luam tam sim no muag hauv online thiab los ntawm cov koom tes lag luam wholesale Nordstrom, Kohl's thiab online fashion site Revolve. Tab sis Lub Tsev ntawm LR&C tau npaj peb txoj hauv kev rau cov khw muag khoom txij li nws pib, raws li Hnub, uas yog lub tuam txhab CEO, uas suav nrog cov phiaj xwm muag ncaj qha rau cov neeg siv khoom online, ntawm nws tus kheej lub khw thiab los ntawm cov khw muag khoom xws li cov khw muag khoom.
"Lub neej yav tom ntej yog omnichannel," said Hnub, uas tau hais tias lub tswv yim yog txoj kev muaj txiaj ntsig tshaj plaws mus rau hauv khw muag khoom hnub no. "Cov khw muag khoom ua ntau dua li cov chav ua yeeb yam rau cov neeg tuaj yeem yuav tam sim no, kov thiab hnov koj cov khoom, thiab tuaj yeem nthuav qhia koj cov dab neeg tag nrho."
"Thiab muaj qhov zoo dua rau kev lag luam wholesale thaum pib ua lub lag luam me, vim tias ... koj kuj tau txais cov neeg siv khoom, kev paub thiab kev lag luam los ntawm cov ntsiab lus ntawm kev faib tawm," nws ntxiv.
Lub tuam txhab cia siab tias yuav qhib peb lossis plaub lub khw muag khoom ruaj khov hauv Asmeskas xyoo no, thiab tseem yuav nrhiav kom pom qhov chaw loj dua nyob ze Seattle pop-up khw ntawm University Village, Hnub hais.
Lub Tsev ntawm LR&C cov phiaj xwm nthuav dav haum rau qhov sib txawv loj dua hauv kev lag luam muag khoom raws li cov hom lag luam uas tau pib hauv internet nqis peev hauv cov khw muag khoom hauv khw thiab khw muag khoom. Cov khw muag khoom xws li Allbirds, Warby Parker, Vuori thiab Mack Weldon tab tom qhib ntau lub khw xyoo no, ib feem los pab them cov nuj nqis uas tuaj nrog kev ua lag luam online.
Kev muag khoom nyob rau hauv cib-thiab-mortar qhov chaw tuaj yeem tau txais txiaj ntsig ntau dua vim tias cov khw muag khoom txuag cov nqi xa mus rau cov neeg yuav khoom hauv online - thiab cov khoom yuav khoom tau xa rov qab tsawg dua li cov khoom hauv online. Cov nqi xauj tsev kuj tau poob qis hauv qee lub khw thaum muaj kev sib kis, uas tuaj yeem ua rau lub sijhawm zoo rau cov khw muag khoom kos npe rau daim ntawv xauj tsev.
Savage X Fenty, kev lag luam lingerie pib hauv online los ntawm lub hnub qub pop Rihanna hauv 2018, hais tias lub lim tiam dhau los nws yuav qhib nws thawj lub khw tom qab lub hlis no hauv Las Vegas. Nws tseem npaj yuav qhib qhov chaw hauv Los Angeles, Houston, Philadelphia thiab Washington, DC, xyoo no.
"Qhov peb tab tom ua yog tsim cov ntsiab lus pov thawj, tam sim no," said Day. "Hauv peb txoj kev lag luam ncaj qha rau cov neeg siv khoom, peb tau pom cov neeg siv khoom xav tau nyob ntawd."
Hnub yog tus thawj coj ntawm Lululemon los ntawm 2008 txog 2013, tom qab ntawd tau ua haujlwm sab saum toj ntawm lub tuam txhab noj qab haus huv Performance Kitchen. Tam sim no nws zaum ntawm Kohl lub rooj tsavxwm.
Zoo li ntau lub khw muag khoom zam niaj hnub no, Lub Tsev ntawm LR&C cuam tshuam txog kev ruaj khov, nyiam cov ntaub ntawv uas tsis muaj teeb meem rau ib puag ncig hauv nws cov khoom. Nws kuj tseem nyob rau hauv tus txheej txheem los ua ib lub tuam txhab muaj ntawv pov thawj B, thiab nws pub 3% ntawm cov nyiaj tau los rau kev siab hlub, Hnub hais.
Nws tau hais tias "Yog tias peb tsis ua kom zam kev ruaj ntseg thiab pob tshab, ces peb yuav tsis hloov pauv kev lag luam," nws hais. "Qhov ntawd yog qhov peb ntseeg tias qhov chaw dawb yog thiab tsis muaj leej twg ua tau zoo."
Hnub hais tias Lub Tsev ntawm LR & C muag tau nce li ntawm 70% xyoo dhau los, los ntawm xya tus lej mus rau yim tus lej. Nws tsis tau muab cov ntsiab lus ntxiv.
Lub tuam txhab tsis ntev los no tau kaw ntau dua $ 7 lab hloov pauv hloov pauv nrog cov neeg koom nrog suav nrog kev lag luam ntiag tug Ames Watson, Harlem Capital thiab Darco Capital, nws hais. Nws npaj yuav siv cov peev nyiaj los nqis peev ntxiv rau cov khw muag khoom ntxiv.
TUNE IN: Lub Tsev ntawm LR&C yuav nthuav tawm ntawm ICR lub rooj sib tham virtual thaum 4:30 teev tsaus ntuj ET hnub Tuesday.
Tau qhov twg los: https://www.cnbc.com/2022/01/11/russell-wilson-ciaras-house-of-lrc-is-opening-its-first-pop-up-store.html