Lego Star Wars cov khoom ua si zaum ntawm cov khoom ua si "R" Us Inc. khw hauv Paramus, New Jersey, Asmeskas, hnub Tuesday, Kaum Ib Hlis 26, 2019.
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Lego kev muag khoom yog tsim los ntawm kev loj hlob thoob plaws lub sijhawm, txhawb nqa los ntawm cov khoom nrov ntawm Lego Star Wars thiab Lego Harry Potter.
Hnub Wednesday, tus neeg tuav khoom ua si hauv Danish tau hais tias cov nyiaj tau los hauv thawj rau lub hlis ntawm lub xyoo tau dhia 17%, mus txog $ 27 billion Danish krone, lossis txog $ 3.5 billion.
Lego yog cov tuam txhab ua si uas pom kev nce loj heev thaum muaj kev sib kis, raws li cov neeg siv khoom ntawm txhua lub hnub nyoog gravitated mus rau nws lub tsev teeb rau kev lom zem.
CEO Niels Christiansen tau tshaj tawm lub tuam txhab kev xaiv ntau yam ntawm cov khoom ua si thiab lawv cov lus thov thoob plaws ntau tiam neeg rau kev muag khoom txuas ntxiv.
"Nws yog qhov dav tshaj plaws uas peb tau muaj," Christiansen hais txog Lego cov ntaub ntawv tam sim no. "Nws yog preschool, nws yog menyuam yaus, nws yog cov ntxhais thiab cov tub, nws yog cov hluas, nws yog cov laus - nws yog qhov tseeb thoob plaws lub rooj tsavxwm uas cov ntaub ntawv muaj zog heev."
Ntxiv nrog rau cov khoom muag zoo tshaj plaws Star Wars thiab Harry Potter qauv, Lego tau pom kev ua tau zoo hauv nws lub tsev Lego Technic thiab Lego City.
Christiansen tau hais tias "Kuv xav tias peb ua kom peb nkag mus rau hauv cov ntsiab lus sib txawv," Christiansen hais. "Koj tuaj yeem yuav lub tsheb Formula One lossis Ferrari, lossis koj tuaj yeem muaj Duplo teeb uas haum rau koj lub dab da dej."
Lego cov nyiaj tau los muaj zog tuaj txawm tias muaj ntau lub ntiaj teb headwinds suav nrog kev ua tsov ua rog hauv Ukraine, khw muag khoom thiab lub Hoobkas kaw hauv Suav teb vim yog Covid-19 kev sib kis thiab kev nce nyiaj nce ntxiv cuam tshuam nrog cov nqi ntawm cov khoom siv raw, lub zog thiab cov khoom thauj.
Christiansen tau hais tias kev muag khoom muaj zog tau tso cai rau lub tuam txhab tawm ua ntej ntawm cov teeb meem nyiaj txiag no. Cov nyiaj tau los ntawm Lub Ib Hlis thiab Lub Rau Hli 30 tau mus txog $ 6.2 billion Danish krone, lossis txog $ 802 lab, qhov tseem ceeb raws li xyoo dhau los. Nyob rau tib lub sijhawm xyoo tas los, Lego tau tsim cov nyiaj tau los ntawm $ 6.3 billion Danish krone, lossis txog $ 812 lab.
Lub tuam txhab tseem tau sau cov txiaj ntsig ntawm kev qhib lub khw hauv khw tshiab, tshwj xeeb hauv Suav teb. Hauv thawj ib nrab ntawm lub xyoo, lub tuam txhab qhib 66 lub khw thoob ntiaj teb, suav nrog 46 hauv cheeb tsam ntawd.
Christiansen tau hais tias "Peb tab tom ua kev nqis peev tseem ceeb hauv peb lub Hoobkas hauv Suav teb, thiab," Christiansen tau hais. "Tam sim no, peb tab tom nthuav dav molding thiab packing thiab warehousing muaj peev xwm nyob ntawd los kuj txhawb kev loj hlob tuaj tom ntej."
Source: https://www.cnbc.com/2022/09/28/lego-earnings-revenue-jumps-17percent-in-first-half-of-2022.html